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Hot Shot: New Beyonce ‘Rise’ Promo Revealed

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Cop a gander of Beyonce!

The chart-topping megastar glimmers gold in this freshly unwrapped promo for her new fragrance ‘Rise’.

Set to arrive worldwide next month, the scent will reportedly be backed by a major promotional campaign – one that includes a TV commercial shot by famed director (and frequent King B collaborator) Jake Nava.

The pair’s lengthy list of past collaborations include last year’s Pepsi Commercial, the iconic clip for 2008’s ‘Single Ladies’, and more recently ‘Partition’ from the 32-year’s self-titled visual album. As such, fans are clearly in for a treat.

By no means “just another celebrity fragrance”, Bey’s foray into the world of perfume branding has been wildly successful.

‘Heat’, the star’s first effort, broke a Macy’s sales record with $75,000 in sales in one day. While the singer’s fragrance business has generated $400 million in retail sales. And with WWD reporting that industry insiders estimate ‘Rise’ could hit $25 million in its first year, the future certainly smells divine for the diva’s lucrative side-hustle.

Needless to say, that Beyonce reign just won’t let up!

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Music

Beyonce Breaks African-American Chart Record With New Album

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1 million digital copies.

For fans of ‘Carmen: A Hip Hopera’ performer Beyonce, the above figure has become a welcome sight- moved by the entertainer’s latest album in record breaking time last month.

What these fans may not know however, is how this sales figure has solidified her status as one of the world’s leading African-American entertainers, breaking a record she’s set to be celebrated for for eternity.

Details below…

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Music

‘Beyonce’ Outperforms….Beyonce & Rihanna

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…and the good news keeps on coming!

Well, that is if you consider a fan of Pop Queen Beyonce. 

One of the millions who purchased her latest self-titled CD?

Find out how you helped the entertainer outperform herself after the jump!

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Music

Chart Check: Beyonce’s ‘Drunk’ Hits iTunes Top Ten / Mike Hough Storms Top 40 With ‘Better’

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Before the release of their collaborative cut ‘Can’t Remember To Forget’, Rihanna and Shakira have seen their mutual ‘pal’ Beyonce smash the charts with her brand new single ‘Drunk In Love’…in the United Kingdom.

Yes, as the number continues to rock the world of many US music lovers, this week brings with it good news for its UK chart run!

Details below…

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Music

Weigh In: #Beyhive Sting ‘106 & Park’ Audience Member Who Says Beyonce “Needs To Retire”

It is the story swarming headlines as we speak as it marks the fourth time in less than a week the #Beyhive have made news for stinging anti-Beyonce commenters.

Indeed, first TLC‘s Chilli was stung, then Miley Cyrus, Perez Hilton, and now an unsuspecting ‘106 & Park’ member who said Bey needs to retire.

Yes, we saw the backlash coming.  But, we didn’t know it would be this harsh:

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Music

Cover Star: BrieNurseENT Shares An Amazing Beyonce ‘Drunk In Love’ Cover

This week’s That Grape Juice Cover Star is BrieNurseENT who gave an undeniably rocking version of ‘Drunk In Love’ by Beyonce.  Don’t believe us? See for yourself:

Brie definitely gets our applause, applause, applause!  Indeed, the Youtube songstress lent an intoxicating cover of the latest hit by Beyonce.  The way Brie glides down the melismatic portions of the song is A+!

We expect to hear more from this young lady.

Want to hear more from BrieNurseEnt? Check her Youtube page here.

Want to be featured on That Grape Juice’s ‘Cover Star’? Drop an email to [email protected]

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Music

Chart Check: Beyonce’ ‘Beyonce’s ‘Rockets’ To 2 Million Sold Worldwide Mark

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By way of her work ethic, talent and genuine passion for her craft, Beyonce has seen the general public develop a trust in her that’s seen her career go from strength to strength with every passing year.

Sure, while a well oiled PR machine has helped her steer her perception’s ship to favourable waters in times of trouble, it’s the entertainer’s God given gifts that have place her head and shoulders above the rest for well over a decade.

Oh…you disagree? Well, feel free to take that up with the general public who are now on course to make her latest studio album once of the fastest selling releases of the last decade.

Full story below!

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