U2‘s groundbreaking roll-out of their new album ‘Songs Of Innocence’ still has the industry abuzz.
Indeed, commentators are still split on whether the free, direct-to-device iTunes release of the project was envelope-pushing or a negative case of nepotism.
Naturally, the conversation evokes frequent mentions of Beyonce and comparisons too. After all, the diva’s surprise album release last year is still hailed by many as the definitive means of gorilla marketing in the music industry.
With some suggesting the rock group’s approach is an advancement of Bey’s ambitious campaign, the Financial Times sat down with Jim Sabey - head of Marketing at the singer’s Parkwood Entertainment – to discuss her career, the atmosphere prior to her shock release, and whether a similar roll out to U2 would be on the cards for the star in the future.
Peep the interesting soundbites below…