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Winning: Rihanna’s ‘Anti’ Clocks 1 Million Streams An Hour Amidst Controversy

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Rihanna‘s 8th album is living up to its title in so many ways.

In addition to being anti-traditional campaign, anti-critical acclaim, and anti-charting, the set – in its own way – is proving itself to be anti-failure.  That’s right, in the messiness of the “campaign” that is accompanying her latest project, Ri is still finding creative ways to “win.”

After a “surprise” unveiling Wednesday night on Tidal, the album was available for full streaming and eventually gifted to fans for free.  In less than 24 hours, not only has its lead single, ‘Work,’ worked its way to the top of iTunes charts, but its parent album has amassed an impressive number of downloads and streams.

See the figures below:

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Music

Rihanna’s ‘ANTI’ Banned From British Charts

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Rihanna‘s unique rollout for her new album ‘ANTI‘ may have impressed her fan base, but it now seems that the same cannot be said for the powers that be over at the British Phonographic Industry.

Bad news below…

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Music

Full Stream: Rihanna’s ‘Anti’ Album

Album Availability Precedes Unlocking Of Final 'Anti-Diary' Door

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As TGJ readers can tell, it’s apparently Rihanna day.

The diva, who set the net alight this morning with ‘Work’the Drake-assisted (official) new single from her long-awaited 8th album ‘Anti’ – has been on a consistent roll since the tune’s unveiling.  For, shortly after the song zoomed to the top spot of digital charts, Ri followed up with a full stream of its parent project via Tidal.

Now, with fans’ appetites in overdrive for what the era has to offer, she’s finally unlocked the 8th and final door of her Samsung sponsored ‘Anti’-diary.  See it below:

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Music

Album Tracklist: Rihanna – ‘ANTI’

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As the age old adage goes, how one starts is how it’ll be.

‘Mess’ best defines the kick-off of Rihanna‘s ‘ANTI’ campaign, hence it’s little surprise that on the cusp of its release the muckiness continues.

Moments ago we reported that the troubled LP was briefly made available to stream on TIDAL – thus pre-empting whatever surprise element was planned.

And though the music itself has since been pulled ahead of official roll-out, the official tracklist was made viewable to listeners.

Check it out below…

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Music

Uh-Oh! Rihanna’s ‘ANTI’ Album Lands On TIDAL Early…By Mistake?

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It’s the day few thought would ever arrive.

Rihanna‘s eighth studio album ‘ANTI’ had become so elusive that its actual existence begun to be called into question.

Muckied and marred by one of the most shockingly shambolic roll-outs in recent memory, one has to wonder if the model herself ever saw light at the end of the tunnel for the LP – which has spawned three singles and only half a hit.

Following today’s launch of new single ‘Work’ featuring Drake, the Bajan sensation’s latest body of work has arrived early…on TIDAL.

Details below…

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Lyrics: Rihanna – ‘Work’

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The fourth first single from Rihanna‘s ‘ANTI’ LP premiered today and has already found its way to the top of iTunes.

Its name? ‘Work.’

Its location? Here.

Now, as it garners mixed reviews online, the song’s writers have released its lyrics online for fans before the release of its parent album later on this week.

Ready to step into Rihanna‘s creative zone?

Pop open the lid below…

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Rihanna’s ‘Work’ Rockets To #1 On US iTunes

Single Off To Solid Start Despite Lukewarm Reviews

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Is it fourth time lucky for Rihanna? It’s beginning to seem so.

After mounting a monstrosity of an album campaign for new LP ‘ANTI’ last year, the star finally looks to be shining bright with comeback effort ‘Work.’

Unleashed earlier today, the Drake-assisted track is being billed as the project’s “first single,” yet in reality is the fourth cut lifted from the troubled set.

Fans of the 27-year-old appear to be both forgiving and forgetful, because the the Boi-1da production has hit an impressive initial milestone.

Details below…

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