Beyonce’s New L’Oreal Ad

Published: Tuesday 5th Aug 2008 by Sam
Peep Beyonce’s latest promo shot for L’Oreal. Now, while I take on the ‘more power to her’ stance with Ms. Knowles and her never-ending endorsement deals, I can’t say I’m all too thrilled with this one. I don’t even know where to begin, so I’ll address the most obvious; she looks a completely different colour.

No, just no…

Your thoughts?

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  1. Anonymous August 5, 2008

    Lawd know I love Beyonce…but what in the world was she, her management, and Loreal thinking with this picture! But after considering who purchases Loreal, I understand why she looks like a white women!

    But it still is JUST WRONG…on so many different levels! Either way, I am anticipating the new album!

  2. Anonymous August 5, 2008

    I love Beyonce, i could possibly be her number 2 fan, but this is foolishness….

  3. JAZZII August 5, 2008

    I CANT KNOCK HER HUSTLE BUT IF I HAD TO CHANGE MY SKIN COLOR THEN I DONT NEED YOUR ENDORSMENT!!! CAUSE THAT PIC IS JUST A DAMN SHAME

  4. vii August 5, 2008

    I dont understand this! she looks like an white woman in her late 40’s, funny how sociaty accepts her and hardly anyone else…WELL OBVIOUSLY SHES GETTIN WHITER/LIGHTER BY THE SECOND.

  5. Anonymous August 5, 2008

    Still looks like a black girl with a weave to me! Stop hating and STFU!!

  6. tia August 5, 2008

    lord knows i love bey,but i HATE this picture,absolutley HATE IT!!,she looks like a white woman….hell i’ll say it if you wont sam

    she has been looking really…..off these past few weeks,get it together bey!!! you better be right by november we need our diva to come correct!! i demand it from you lol. Geez sandra rose is gonna be alllll over this pic

  7. Anonymous August 5, 2008

    OMG it’s a miracle, Sam isn’t up Beyonce’s a*** 4 once!

  8. SnijanaFleur August 5, 2008

    There is NOTHING wrong with B's skin shade, for she sometimes seem LIGHTER than this [With less makeup & tan]. The WIG, however, is another story. It looks wierd & totally fake lol [I know, but some are more REALISTIC lol]. Also, she is skinnier than usual in the face. I love when she's fuller.

  9. Anonymous August 5, 2008

    Wonder how much the hair cost

  10. Anonymous August 5, 2008

    Why o why? Thats all I can say..

  11. Barry August 5, 2008

    Is Beyonce trying to compete with Micheal now?

    Tisk Tisk Bey, Tisk Tisk.

  12. Stephanie August 5, 2008

    I hate to see the most sucessful black artists dimming more into trying to look white.I’m no racist or nothing close (no hater, just not a fan anymore) but Beyonce has always been one of many (Rihanna included) to use some bronzer or anything to lighten up her skin. Shes light skin yeah but even more she is a black woman. Creole, or whatever you call it, still classified as African American.

  13. Anonymous August 5, 2008

    SHE LOOKS LIKE A WHITE WOMAN..
    IM SO DISAPPOINTED IN HER..DAMN SHAME!

  14. Anonymous August 5, 2008

    keep doing you beyonce.get it girl!!!

  15. Anonymous August 5, 2008

    I’m sorry but this looks a hot mess her skin is not that dang light and powdery lookin. She looks like a middle-aged white woman wit a synthetic wig on, not young and fresh like a young woman her age should. Whoever is responsible for this should be ashamed, I mean dang is it really that bad to be BLACK nowadays?

  16. Anonymous August 5, 2008

    Wow, is that even Beyonce? She does not look black at all, especially with the hair color. She’s too much of a pretty lady to look like that.

  17. Anonymous August 5, 2008

    I love Beyonce but you gotta call off someone when you got to and this just ain’t right. She does look whiter and whiter by the second and that’s sad…I really like her as a performer though

  18. Anonymous August 5, 2008

    why are these advertising campaigns so keen to lighten the skin colour of anyone who isnt white !!!
    I can see why they’ve made her look white, because l’oreal is aimed at white people…..I love beyonce but she looks ridiculous here…
    theyve even changed the shape of her face, everything about this picture is fake !!!
    its not even her real hair, it’s a european synthetic weave !!!!
    I thought l’Oreal was about natural hair and beauty !!!!! obviously not !!!
    why doesnt beyonce go on there with her real picky ass, smelly afro !!!
    she probably has less hair then a bald eagle !

  19. Anonymous August 5, 2008

    IT DO LOOK LIKE THEY CHANGER HER NOSE SHAPE…

  20. Anonymous August 5, 2008

    YEAH SHE LOOKS LIKE A WHITE WOMAN IN THIS PIC BUT GUESS WHAT, SHE ALWAY HAS!!! SOME SAY IT’S THE REASON WHY SHE IS SO SUCCESSFUL AND LOVED BY ALL, I LIKE BEYONCE, DON’T GET ME WRONG BUT HER WHOLE APPEARENCE SCEAMS OUT WHITE WOMAN WITH THE LONG BLONDE HAIR, SHE’S HAD FOR YEARS.

    IT WOULD BE NICE TO SEE HER WITH A DIFFERENT LOOK, U CAN’T REALLY KNOCK L’OREAL, BEY IS HAPPY TO PROMOTE THEIR STUFF AND GET PAID BUCKS BUT LETS BE REAL MOST BLACK PEOPLE DON’T USE L’OREAL HAIR PRODUCTS, SO THATS WHY THE AD IS LIKE THAT

    EVERYONE MUST OF MISTAKE HER 4 A WHITE WOMAN B4 ANYWAY, WHEN THEY HAVE LOOK AT A PIC AND LOOK TWICE TO REALISE IT WAS HER, I SURE HAVE AND I AM NOT THE ONLY ONE!

  21. Anonymous August 5, 2008

    What the hell is up with her nose in this pic.. she looks fried..

  22. Anonymous August 5, 2008

    well i aint suprised. Loreal is tryin ta sell ta white folk so wot da ya’ll expect. They’ve used shader on her nose ta make it look even straighter and thinner than it already is and made “her” hair (lol) similar ta her natural skin tone ta make her look lighter. Probably used a lighter foundation on her too but its wots gonna sell and that’s wot its about. N shez makin her P’z. Truth is the model doesnt hav a say in what they do ta the pics after or the make-up during. And Bey’s gettin her paper she aint out doin da add ta b ah role model so y evn sweat it. She’s been lookin that white since the last Loreal advert and the Tommy Hilfigure perfume ad. An look how she looked like Shakira’s twin in the Beautiful Liar vid. This aint new its just a repeat n folk is only on about it cz we aint seen her boat in a while lol

  23. janfan_48 August 5, 2008

    Wooooooooooow. Come on Bey. We gotta do better thant his.

  24. Anonymous August 5, 2008

    Beyonce looks hott in this ad. ‘Nough said.

  25. Anonymous August 5, 2008

    ^^^^^^^^^ YEAH SHE LOOKS LIKE A HOT FAKE WHITE WOMAN

  26. Anonymous August 5, 2008

    ^^^Chile pleez she looks a WHITE hott MESS!

  27. Anonymous August 5, 2008

    Why cover all that BLACK BEAUTY?

  28. Mark August 5, 2008

    Forget looking a different colour, she looks like a different person, why get one of the most beautiful women in the world to model for you, then change their appearance so much that you can’t hardly recognise her?

  29. Anonymous August 5, 2008

    I thought that was Madonna all airbrushed and all. Beyonce?? Is that you?

  30. Karotz Q-TiS August 5, 2008

    y does beyonce look freakin white?? i’ve noticed that s*** a few times thru-out her solo career…not cool!

  31. Karotz Q-TiS August 5, 2008

    also they photoshoped the s*** outta this pic lol

  32. Anonymous August 5, 2008

    y’all trippin, beyonce looks good, sure she look like white woman but she look like a pretty white woman

  33. Miranda Priestly @ Runaway Mag August 5, 2008

    why is there so much hate on here? It’s just a simple misunderstanding. That it Beyonce.. DUH!! Thats Jessica Simpson.. aren’t you glad i cleared this mess up =)

  34. Anonymous August 5, 2008

    SHE LOOKS GREAT!
    F*** THE HATERS BEYONCE LOOKS FIERCE!!!!!!!!

  35. WALLEY August 5, 2008

    wtf. u guys kill me. beyonce isnt actually getting lighter. have yall herd of photoshop????? The photographer/loreal obviossly photoshopped it to make her look lighter, it aint her fault. and yall act like this is her album cover or something. its only a loreal promo shot. calm down.

  36. SG3 August 5, 2008

    Everyone knows Beyonce is a beautiful talented woman. But this is a DAMN SHAME! Not sure whose to blame (most likely all parties involved). SMDH

  37. Anonymous August 5, 2008

    I think that the editors lightend her pic up, because tyra banks said that photograpers have done that too her plenty of time they would lighten her photo to make her look more marketable.

  38. Anonymous August 5, 2008

    >>>>>> THIS IS NOT PAGE 3 OR LADS MAG, SO WHY IS THERE A NUDE
    WOMAN ADVERTISING HAIR EXTENSIONS, WHAT HAS NUDITY GOT TO DO WITH HAIR EXTENSIONS

  39. SparkD August 5, 2008

    I kinda miss the days when Brandy was the “Beyonce” of the 90’s. Even still, Brandy was made to look lighter than her natural complexion. I’ve met Brandy, and she’s brown, but her ads made her look caramel.

  40. Yinka August 5, 2008

    Okay i actually under that Beyonce has to get that cheque…but this just take the C out of cake!! However i dont think she got to see the end result of this shoot properly with her hectic schedule and all…yeah way to go beyonce…nice role model for all the black girls…yeah rite!

  41. Anonymous August 5, 2008

    >>>>>>> REMOVE THAT AD PLZ , DON'T WANT IT UP IN MY FACE

  42. yinka August 5, 2008

    OMG WHAT DID THEY DO TO HER NOSE…Somebody better get fired for this one!

  43. Anonymous August 5, 2008

    wow this is a hot ass mess!!!

  44. Anonymous August 5, 2008

    im a big stan :]
    but to the people who are saying beyonce looks s*** and people need to stop hating
    yall are wrong
    BUT FOR THE FIRST TIME I THINK SHE LOOKS LIKE A HOT MESS

  45. ND August 5, 2008

    Vanessa Williams
    Tyra Banks
    Wendy Williams
    Lil’ Kim

    GET OVER IT… U HAVE TO CROSS OVER IF U WANT TO RUN THA GAME…
    JUST LIKE BEYONCE!!!!

  46. Anonymous August 5, 2008

    This B**** is so FAKE I swear.

  47. Anonymous August 5, 2008

    they photoshopped the hell out of her. they not only made her appear white, but they made her appear skinnier than usual too

  48. Anonymous August 5, 2008

    She’s beautiful!!!!!!

  49. Jessica August 5, 2008

    Well she does look Like a “White Lady” here. Let’s just hope it stays in print and it doesn’t become her like it did Michael Jackson.

  50. Anonymous August 5, 2008

    well, based on the comments i’m just glad most of ya’ll can see the light ( =P no pun intended). this tell is old as time though, in order for black beauty to be accepted and appreciated it first needs to be whitened up. sad sad.

  51. Anonymous August 5, 2008

    Everyone is aloud to make an opinion so the Beyonce puppets can fall back. The pic is too photoshopped and the cheap lace front and lack of make up make Beyonce look off. For example, the wrinkles around her mouth are showing and for a make up advertisement that is plain stupid. Except for non-matching eye-shadow what is this pic promoting? Dumb!

  52. caprikorn313 August 5, 2008

    lol…….these comments are hilarious……. Queen Bey looks great and yet on the other side of it like a causcasian woman. That is her nose…its just really sticking out because of the alteration of her skin color. Otherwise a nice ad……I feel like first lady Tyra could be proud of this though.

  53. Anonymous August 5, 2008

    they photoshop the hell out of her. but i still love her

  54. Anonymous August 5, 2008

    Congrats all around!!! Beyonce is a woman who’s built her career on negotiating her race. So I for one am not surprized by this photo. If anything, we have just allowed her to be more bold with this. The B**** can rot for all i care, she doesn’t wanna acknowledge her blackness the F*** HER… Yeah I Said It.

  55. Anonymous August 5, 2008

    Good Googamooga!! That wig looks as bad as Jada Pinketts in The Nutty Professor, and we ALL know how jacked up that one was.

  56. Anonymous August 5, 2008

    she’s gorgeous!
    she can be any color she wants and still look very fine!

  57. Anonymous August 5, 2008

    The fans and stans are idoits…smh @ all of the “She making that money” comments…thats all her fans care about which also explains the quality of her music or the black girls who look up to her only to get the impression that they have to “white up” in order to be accepted…then again “She is making that money”….

  58. Anonymous August 5, 2008

    What gets me is that Beyonce wants to break records through beng the “first black wman” to do everything, yet she “cheives” these tings by looking caucasian. Beyonce has built a career this way yet I am stillvery shockd by this photo. It so terribly fake. hat is not her nose… and that is not her skin and that is not her hair, yet she is advertising a product for hair… and she has a lacefront- doesn’t make sense does it? Didn’t her plastic surgey make er as whiteas she wanted? We really need someone in themain media to be black woman- an to enjoy being a black woman. Yes you can “make that money”, but at any price? No matter how far Beyoce goes we all know that it was built out of fakeness an selling out. Sorry.

  59. Anonymous August 6, 2008

    Hopefully she does not become as white as Michael Jackson

  60. Anonymous August 6, 2008

    She hasn’t had plastic surgery *rolls eyes* Its called photoshop 😉 She’s still black when you see her performing etc.

  61. Anonymous August 6, 2008

    L’oreal have been doing this ish for years. It started with the weaves and trying to make out like they were her won hair in the ads. Anyway she’s had a white doll for years now.

  62. Anonymous August 6, 2008

    WTF??? BEYONCE AS A LOREAL MODEL??? WTF THATS NOT EVEN HER REAL HAIR!

  63. Anonymous August 6, 2008

    Leave the Michael comments out. He never said that he was jealous because he was not born hispanic or Latin like that fool Beyonce has said. The woman looks like a white woman and she got what she wanted. She doesn’t like the black race and you can totally see it in everything that she says and does. She blamed the black media for trashing her. She loves the other fan based that is lighter, if you know what I mean. She is a sell out all of the way. Why you think so many white people love her? She is light skinned, almost white, she never trashes them and she has blonde hair. This woman is a joke. She needs to sit down. If this endorsedment is trying to get black women to by this white product, it is not working. I do not know anyone who is black who uses LoReal. Maybe I am being a bit ignorant, but that is my view. Eff this broad.

  64. Anonymous August 6, 2008

    Fake hair XD

  65. B.Sanchez August 6, 2008

    Bey is SICKEN’IN!!!!! Werk Bey for gettin your milli’s…… Why y’all are hating she’s cashing the check…… CUT THE CHECK B****

  66. Anonymous August 6, 2008

    Ok erm I still don’t get why a fake haired w**** would advertise HAIR products! hahahaaaha

  67. Anonymous August 6, 2008

    lmao shes lighter then me and i’m white hahahahaha…

  68. Anonymous August 6, 2008

    YES BEYONCE IS A L’OREAL MODEL AND SHE HAS BEEN FOR SOME YEARS NOW!
    THAT IS NOT HER FIRST AD FOR THE COMPANY. SHE WAS ALREADY IS SOME COMMERCIALS OF THEIRS.

    SHE WAS ONCE A MODEL FOR L’OREAL PARIS.

    BEYONCE NORMALLY SIGN LONGTERM CONTRACTS INCONTRAST TO OTHER BLACK CELEBS.

  69. Anonymous August 6, 2008

    wtf!!!!!! she looks like she bought that weave from the 99cents store haha, but overall michael looks pretty good

  70. Anonymous August 6, 2008

    F*** this Bytch

    she will do ANYTHING for a check
    and her stans love everything that she does

  71. Anonymous August 6, 2008

    remember when she made herself pale to appeal to the asian market. this girl will go to anything.

  72. katie August 6, 2008

    f*** haters! i like it!!

  73. Anonymous August 6, 2008

    i am biracial bl/wh. depending on how much sun i get, the lighting, and how much i weigh, i can go back and forth between ‘dark white’, black, sometimes I look like a south italian, and I even got harassed on the street by some anti-arab bigots complaining about terrorists. lol. she’s mixed heritages: leave her alone.

  74. melissa August 6, 2008

    I love beyonce ro death, but I agree with you

  75. Anonymous August 6, 2008

    African-Americans are mixed. Yes, our ancestors are African, but you have to remember, whites, native Americans, and the Spanish mixed with Africans. This explains the many different colors of our skin and textures of our hair.Everybody has a mixture of something in them. So, to say she is mixed is correct, but so is any other black American.

  76. Anonymous August 6, 2008

    Oh!, i forgot to comment on the ad. It’s obvious that there has been some photoshopping involved.

  77. Anonymous August 6, 2008

    THIS IS HORRIBLE.SHE LOOKS LIKE SARAH JESSICA PARKER.SELL OUT

  78. Nick August 6, 2008

    Hilarious … it AINT Beyonce fault …

  79. Anonymous August 6, 2008

    I think we all agree that this is not what B normally looks like. My question is; Did she have any input on what the final ad would look like?

  80. Anonymous August 7, 2008

    All my european friends like the NEW Beyonce better because shes white!And I think this is going to be the change for the new album!I just can`t believed them wen they said,she looks prettyer in this pic.lol

  81. Anonymous August 7, 2008

    well actually Ive seen her in person and she very light skinned I dont think it was changed intensionally its the lighting and shes also very light skinned so people stop being so racist towards her and the Loreal company I love the shot and from a model point of view its whats in fashion as of now and she looks like a beautiful black woman who is doing the damn thing………..Go head Bee make that money

  82. Anonymous August 7, 2008

    JJJJJJJJJJJJJJJJJJJJJJUUUUUUUUUUUUUUUUUUUUULLLLLLLLLLLLLLLLLLLLIIIIIIIIIIIIIIIEEEEEEEEEEEEEE!

  83. Anonymous August 7, 2008

    Im a fan towards bee ready for her to come out with another album but people are sayin that shes trien to change her race but she does not do her make up and the lighting at those kind of photoshots are very bright so it’ll reflect off her face so continue doing it big bee f the haters

  84. Anonymous August 9, 2008

    as soon as any black artist reaches the top, jealous broke ugly folks start calling them ‘sell outs’. b**** please. you can type that ish over and over and beyonce will still be on top doing her thang.

    that ‘latina’ comment is old as hell and was taken out of context. is that all you beyonce haters can come up with? lmao. after that controversy she still made 80 mill last year and sold millions in c.d’s and concert tickets.

    bottom line, people of all races love beyonce and she not going nowhere so haters can kill themselves. 11 years and still counting. All people care about is when she releasing her album. November 2008. Bware haters.

  85. tee August 9, 2008

    Sam I’m glad that you pointed this out and I applaud you since you are from the UK, a prodomately white country. I’ve read articles on how the black/dark skinned female singers aren’t appreciated or even really exsistant. Anyway, I’m not a fan of Beyonce but even if I was, I’m not stupid enough to feed into her manufactured image like some of you are. Y’all either worship Beyonce too much to see thats she tries so hard to relate to the white race, or y’all like the look of lighter and mixed females. Beyonce is a black female! She is not mixed at all! Technically all black american’s have mixed races, but we are still black. People like Halle Berry and Alicia Keys are mixed. If they wanted a black female who also appealed to the white audience, they should’ve picked them.

  86. Anonymous August 9, 2008

    Icannot say who I am but B feels really bad and apologizes she wants her fans to know it was a hudge misconception

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