With Chris Brown’s career currently in tatters, the male R&B market definitely seems to have an opening for a new heavyweight – (re)enter Omarion. The former B2K front-man has enjoyed limited success in his quest for solo stardom, however looks set to make another crack at the big time with his new label deal with Timbaland’s Mosely Group / Interscope imprint. While it’s unknown when exactly Omarion’s 3rd LP will drop, this new cut called ‘Comfort’ is said to be the record’s first single.
Produced by Timbaland and featuring Lil’ Wayne, ‘Comfort’, put simply, is a pretty decent mid-tempo (with a thump) which could very well prove a hit in the current marketplace – which seems to favour the repetitiveness of a chorus (“Comfort, comfort, comfort”). What’s more anything Lil’ Wayne touches these days seems to turn to gold. As to whether I like the song myself…I can’t say it moved me much.