The first single from Amerie’s forthcoming Def Jam debut, ‘In Love & War’, ‘Why R U?’ premiered today. With it’s ‘Old Skool Amerie’ vibe, The Buchanan’s-produced breezy mid-tempo is very much reminiscent of the sound the songstress first hit the scene with with her debut ‘All I Have’.
Perhaps due to loving her Electro/Pop/R&B fusion of a third album ‘Because I Love It’, this – on first, second, and third listen – kinda pales in comparison. I’m definitely not eyeing this one as first single material. Here’s hoping the rest of her new material lives up to expectations…because this really doesn’t IMO.
Tidbit: Amerie will be shooting the video for this later this week with director Ray Kay – whomost recently directed Christina Milian’s ‘Us Against The World’ clip.
While Selena Gomez‘s ‘Look at Her Now’s #27 debut on the Billboard Hot 100 pales in comparison to the chart domination of its ballad-esque predecessor, ‘Lose You To Love Me’ (as we reported here), that certainly doesn’t mean the Ian Kirkpatrick-produced cut hasn’t garnered its fair share of chatter.