Pop group JLS will be celebrating this week after scoring their second #1 on the Official UK Singles Chart with their second single ‘Everybody In Love’. Ironically, the guys knocked off UK-media darling Cheryl Cole from the top spot; ironic in that it was Cole who judged them on last year’s X-Factor.
Though I wasn’t the JR Rotem produced song’s biggest fan, it has kinda grown on me. I guess if there’s one song the guys could ever drop in America, video en-toe, it would be this. Very slickly produced and the video possesses enough ‘gloss’ for the US audience. Perhaps I’m jumping the gun a little, as in no way do I feel the guys are ready to crack the US market.
In any case, much congratulations to them! It’s very refreshing to have a UK group of an ethnic minority being so successful and having this much marketing £££ pumped into their brand. Things really are changing for the better on the UK scene.