Jay-Z dominated Hip-Hop in 2009 and it seems that he is aiming to do so again in 2010. The rapper has just released the music video for ‘On To The Next One’, the 4th single from his 11th #1 studio album, ‘The Blueprint 3’. The song features Swizz Beatz who also produced the track. To date the single has peaked at #61 on the Hip-Hop/R&B charts.
This is possibly one of the best videos that Jay-Z has released in his entire career. Visually and graphically stunning, the effects seem tied to the beat of the track. Additionally, the makeup and costumes on the dancers added a haunting element to the clip. I sense that Jay-Z enjoys toying with the individuals who accuse him of being a member of the Illuminati because it is clear that he made a conscious effort to include several forms of symbolism in the production. Very hilarious indeed.