The video for the Sugababes latest single ‘Wear My Kiss’, from their serially delayed ‘Sweet 7’ LP premiered today on T4.
Where to begin?! Clearly their label (Island Records) are still pumping plenty £££ into this project, if this video is anything to go by. In as much as it pains to say, this is probably the group’s best video to date – and yes, I’m taking into account all line-ups. That said, I can’t help but feel the grandeur (see: special effects etc) was almost too much for the ladies. Amelle, though looking quite stunning, didn’t exude much ‘umph’, while Heidi…yeah. Jade’s laugh-out-loud hair aside, Ms. Ewen nailed it in this clip! From the sass in her delivery of the choreography to her simultaneous meshing with and overshadowing of the other two members.
Oh, and the song isn’t half bad either.
‘Sweet 7’ hits stores March 8th.