Rihanna has lent her star power to a new PSA. The fashionista has teamed up with DKMS to raise awareness about the leukemia and encourage her fans to donate bone marrow to help save the lives of those affected. Check out the video below:

It’s great to see Rihanna using her fame for such a good cause. However, there is no doubt that many people have yet to forget how poorly she handled her last charitable endeavour. Still, where so many lives concerned, every donation counts.

Thoughts?