Rowland Readies ‘Commander’ Video

Published: Saturday 1st May 2010 by Sam

After sending fans into a frenzy with the première of her new single ‘Commander’ this week, Kelly Rowland is proceeding full steam with the promotion of the track.

Indeed, it has been confirmed today that the song’s accompanying video will be shot next Wednesday (May 5th) in Los Angeles. While the clip’s director is currently unknown, the revered Fatima Robinson will be choreographing the video.

Exciting stuff!

Tidbit: Word has it Rowland’s camp are mulling over whether to release ‘Commander’ in all territories or to go with another single in the US (What do you think?). In any case, current plans see the song being released to iTunes (including) in about 2 weeks.

Your thoughts?

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  1. OJ May 1, 2010

    that song sounds cool and i guess would pioneer more clubby songs in the US but its up to them if they want to be the ones to do that.

  2. BEYDABESS May 1, 2010

    ….

  3. johnsmith May 1, 2010

    the songs amazing, i’m so happy the vid will be shot next week, i really hope its out in 2 weeks though even though thats not confirmed.

  4. Tha Phoenix May 1, 2010

    Can’t wait!! The video already sounds like it’s going to be just as great as the song.

    😀

    QED.

  5. STAY MAD! May 1, 2010

    Who is she?

  6. Lyric “Commander” Lee May 1, 2010

    THE 5 TIME GRAMMY AWARD WINNING INTERNATIONAL STAR WHO IS GONNA TAKE HER RIGHT PLACE ON THE TOP = U MAD……STAY MAD!

  7. Ghetto Fab May 1, 2010

    I wouldn’t be surprised if they decide to release this song to the States. The song has sent everyone into a frenzy online. Everyone kept saying this girl was irrelevant but when she drops a song she recieved over hundred comments on each blog. A single youtube video clip of the song had already 100,000 views in less than two days. I’d say she has a huge hit on her hands. This has potential to be the number one song of the summer. Its actually what everyone is calling it now. “Commander” even beats out Not Myself Tonight. Kelly really surprised folks with this one. Can’t wait to see a video for this amazing song.

  8. See the thing is. May 1, 2010

    I think she should release the song commander in the U.S also. It screams hit. And a lot of people from AMERICA like it . like gay/straight men are really feeling it. All Kelly needs is the Right video some crazy performances and there you go the chickens will cluck. If she f- up and release something more urban then the project will go no where.

    People don’t understand urban will never make you into a star. sadly this isn’t the 90’s/ early 2000’s. In this day and age you got to be on some pop shiit. get your global game up that’s why the rappers I.E Gucci mane , lil wayne and them on that rock star s*** and beyonce and rihanna is on there britney spears shiit. and that’s why lady gaga is so huge right now.

    Difference is with Kelly is she been doing alternative music (c) Simply deep. All I’m saying is If Kelly is trying to be a major player in this business than she needs to stick to the pop ish. because R&B will no longer get you fame. that’s why alicia keys is switching her sound gangster rap and soul r&b is dead in the mainstreme world . face it

    But if she just want a moderate hit song then do what you do. But it wont get you now where. just another tierra mari singing for 106 & park while the rest of the world don’t know you from
    the clerk at the liqour store up the street.

    Kelly rowland> those lame r&b femaels trying to get on but aint going no where fast

  9. lamez May 1, 2010

    They def need A DIFFERENT US SINGLE OR A DOUBLE SINGLE RELEASE HERE IN THE US!

  10. Dave May 1, 2010

    I mean it can go good either way. It seems like the song can do great both here & overseas. The only reason I would have a separate single hear, is so I can hear another track from her album 😀

  11. Leepcd89 May 1, 2010

    The Song Is Really Good…Can’t Wait 4 The Video!!!
    Hope Kelly Do Well This Time Around…

  12. justin_Sofly May 1, 2010

    I think she should release commander over her with a another single she needs a dual combo so she can assault the charts form both angles.

  13. ReichelleDC3 May 1, 2010

    @Ghetto Fab I agree with you for FIRST TIME

    keep doing your thang Key, haters gonna hate, while you are in number 1.

    I don’t know if you know but

    She will never be discouraged because of you

    Now you know.

    Stop being so lame

  14. VIctor May 1, 2010

    Hey Kelly Rowland,

    If you ever get the chance to read this… please release “Commander” worldwide. Do not feel like you have to go “urban” for the U.S. You have truly found your niche and I feel like you should go with it. Don’t be afraid of scaring people away. You’re song is blowing up in HOUSTON, TX! PLEASE KEEP DOING IT BIG WITH “COMMANDER” AND YOU’LL HAVE A #1 in several countries. Have faith in what your doing. This is YOUR time.

    From a TRUE fan.

  15. Oi May 1, 2010

    Who is she? kkkk Lol!
    Nobody in the world knows, just a few people in the USA, who like bad quality music…

  16. kingnoah3000 May 1, 2010

    Yezzzz Kellz…i drop that shyt in the US! We just late when it comes to Dance music..(note Lady gaga..s*** b****) As long as we get another singe before the CD drop..Something everyone can really relate 2 This project will be a smash…

  17. honeygirluk May 1, 2010

    I can’t wait for the video.
    I feel this time kelly’s gonna do big things.

  18. Real Talk May 1, 2010

    Commander should be the Worldwide Release. Kelly went with Urban singles in the US with Ms Kelly and they all flopped because the Urban Audience didn’t support her, so why they crying now?

    Kelly’s US team really should be looking at the Project as project A-List. They Should focus on pitching the song to be used in popular shows / ad campaigns that her CORE / new fanbase will see/hear and the video NEEDS to re-introduce Kelly to the US to an A-list Star . They need to give us the AOL sessions. She needs to be seen on high profile shows like SNL but also shows like Wendy and Monique for she personality to season this era. They also NEED to get MTV VH1 and BET on side. ‘Please don’t stop the music’ got mad love from BET and it is just as dance/urban. Hell even Bleeding Love was getting support from Urban Stations Down here in Atlanta every 15mins!

    2010 can be Kelly’s year. She has the drive, chops and platform, the US Marketing team now need to show how much they are rooting for her through the level of exposure she gets this era!

  19. Maestro May 1, 2010

    Kelly wont get played in the US with this song out the gate 1st. Its a great BSide for a more urban style dance record. Unfortunately the US market is shallow and will not go along with this single because of its closed mindedness and fear of something different. Kelly is going to have to release a more Urban style dance record to have success in the US. HOWEVER this song is EFFN AMAZING, and I cant stop listening to it. I just wish more Americans were as open minded as I am

  20. Empress May 1, 2010

    can’t wait to see it, I’ve been suffering from Kelly withdrawal..

  21. me May 1, 2010

    I think that kelly should go for another single in the US

  22. Muni May 1, 2010

    This song should be released in USA as well, this is a HOT song and KELLY should fight to be released in USA . KELLY SHOULD DANCE IN THIS VIDEO. LOVE YOU KELLY!!!!!!!!!!!!

  23. lostonez May 1, 2010

    this song should release world wide..y sing a urban song when their audience only bootleg music..

  24. Walley May 1, 2010

    Its all about promotion. If she goes on all the Late Night Shows and does a killer performance at BET AWARDS + MTV Movie Awards, this song will definitely be a hit.

  25. Ghetto Fab May 1, 2010

    I say screw putting out an urban song. Some of those that are saying she should put out an urban song are the same ones that DIDN’T go out an buy the last records. The Urban world had their shot and they left her hanging. Keep doing what you doing Kelly. She’s got a relationship with the world’s most sought out producer/dj, a new record label, and album. Plus she’s already scheduled to shoot the video. She’s doing just fine.

  26. Keepin it real May 1, 2010

    I dont think all is fine just yet… because to be real relationships dont sell records. The us is notorious for being overly judgemental when it comes to music. Now with that said COMMANDER is a song that I cant stop listening to… I absolutely love it… HOWEVER… I feel that she should do a dual release here… because people love the commander song.. and I cant say that it wont be a hit. but her impact will be felt alittle more in the states if she does a dual release with another single… yet performs the hell out of both here in the states… like DC did with loose my breath and solider… which was a complete change in direction for the group but worked because those who didnt like loose my breath loved Solider and vice Versa.. But whatever it is has to be upbeat and a heavy hitter with HELLA SWAG AND SASS… Not another “like this”…..

  27. valarie May 1, 2010

    I don’t think it’s fair at all that people like ga ga and rihanna,Akon, Usher and timbaland as well as many others can release dance songs and pop music and get so much love. yet Kelly Rowland has to settle for a song like smooches or comeback just to get love from her own country. But when she does something like when love takes over where shes covered up from head to toe and its more about her face than her body her voice than her c****** popping dance moves and it goes under the radar f*** my country with a wide mop stick Now she gotta make a cheesy as song about p**** popping on a hand stand to get love from her own peoples I love my share of songs like that but that stuff is really dry and tired and the only person it’ll work for is ciara. and then on top of that she gotta compete with the ciaras christinas rihannas beyonces and ga ga’s with the video thing
    because they all walking around in panties and bras in 6 inch heels rolling all around on the ground I wouldn’t mind kelly spicing it up But I hope she don’t get christina dirrty on us because she’ll look even more desperate then the I not myself tonight video
    I think kelly should put the single out in the U.S if it don’t go no where oh well that’s their lost the people with sense that see the bigger picture will support her she shouldn’t have to cater to no one if they can’t love her for her than f*** them. she shouldn’t have to limit her music to please people she should be able to exspand and explore her horrizon freely no leashes
    But the only thing I like About the two single idea is because like someone stated befor the joy of having two kelly songs/videos out at the same time other than that I don’t think she should have to compromise her art to please people that show her no love to begin with they didn’t want to hop onboard the ms kelly train so leave them in the dust keep it moving don’t sweat them

  28. LEA May 1, 2010

    it may do well on pop radio, but urban radio is not touching this at all. I mean the song is aight. It’s not epic though..

  29. LEA May 1, 2010

    I take that back, I haven’t listened to the entire song. but the part I did. I didn’t like lol

  30. Missingbeyonce May 1, 2010

    Haters are so mad work girl sho should relase it in the us an promot it well and the song and the album will do great cant wait to see the video kelly always bring it

  31. Danja girl May 1, 2010

    I think she should put out commander wordwide and put out another single in the US
    have 2 singles in the US and 1 overseas and see how the people respond and see which one will do better maybe she would have a better Idea of how to handle the project by the general publics opinion in the US

  32. Lyric “Commander” Lee May 1, 2010

    she should def stick to this song for a worldwide release WHILE EITHER RELEASING AN URBAN TYPE SONG OR COLLABORATING AT THE SAME TIME – i dont think she should try to cater to urban audiences because they are cheap ass hell and mostly download illegally – one person said it above “about the 106 and park thing” just because you are number one there doesnt mean your making money – rnb isnt where its at – an artists should be VERSTILE and should be able to excel in any genre and as for ms kelly she has finally found her niche and i thnk she should stick to it – FIND HER MARKET AND CATER TO IT ALL WHILE PERSUADING NEW FANS. she should def stick to making this an international single and perform LIKE ITS A NUMBER 1 SMASH BEFORE IT ACTUALLY IS – she needs to hit up oprah tyra moniquw wedy williams lopez the tonite show the today show and any other talk show – get slots in whatevr award show big or small she can and make ppl know that she is here and isnt going anywhere – i think with this team they are gonna get it done THEY BETTER – plus kelly is def in a new space and she knows what she needs to do to make this album a success – 4 to 5 good singles with good videos and good performancs WITH A TEAM TYPE PROMO and last but nOT LEAST A WORLD TOUR – AUSSIE EUROPE US ….. 50 DATES AND REALLY BRING IT HOME THAT SHE IS SOLO NOW – I ALSO THINK SHE SHOULD FINALLY REWORK THE DC3 MEDLEY TO ONLY SHOWCASE HERRRRRR CONTRIBUTION TO DC3 – EMOTIONS BOOTYLICIOUS IW – ONLY HER PARTS – GET A DJ TO PROFESSIONALLY MIX IT AND INCLUDE THE DESTINY FULFILLED ERA TOO – all in all she should handle it like i stated above – GREAT ALBUM 4 TO 5 SINGLES GREAT VIDEOS MAJOR PROMO WORLD TOUR – COLLABS IN US – GET IT MS KELLY – WE KNOW U WILL!!! WORK!!!

  33. Gucci May 1, 2010

    I don’t think the United States will care for this song…she has some major construction work to do on her image before she releases anything. People already see her as Beyonce’s hype man and it doesn’t help that she’s wearing one of Beyonce’s old wigs. Her image is unfortunately all over the place and that is going to hurt more than help.

    The song is an okay song…but since she took so long to find a sponsor for her video I’m assuming it’s going to be low budget, which probably won’t be a good look. SMH.

  34. danny b May 1, 2010

    “Smooches” would DEFINATELY be a smash Urban hit in the US…. Kelly brings a new kind of sass and swag that she hasnt done before with this song… im a Beyonce STAN but if u ask me, “Smooches” would wipe “Diva” out the water (being that theyre both produced by Bangledesh) if it were to be released.

  35. BEYONCE VS. THE WORLD May 1, 2010

    THIS IS STARTING TO GROW ON ME SO WE WILL SEE

  36. MJfan May 1, 2010

    Kelly Rowland crossing over to the Pop music genre, is a good thing. If she can blow up and have a strong following, have fans ; so be it.

  37. MJfan May 1, 2010

    I’m glad that black artists are begining to venture into other genres of music. and moving away from the R and B/ hip hop thing. It’s amazing how our community created the country music, genre of folk music, rock and roll, heavy metal, goth rock, and suddenly just ignored those genres for stereotypical urban sounds. We need to embrace diversity and real music. So, if Kelly is going this new route than good for her.

    BTW: for the people that are Rhianna stans, I’m a fan , not a stan, but I can totally agree that Rhianna is talented. I had a Rhianna CD, and the girl is talented, and I’ve watched her concert on t.v. and the girl can put on a show. Can’t hate on the girl. Personally, I would think more artists would lean towards the rock genre since in the rock and alternative genres an artists has more allowed to be more creative and in your face. Whereas with RAnd B, one has to have the same concept in their videos. Falling in love with a roughneck, and the same plot and storyline. how boring.

  38. loso May 1, 2010

    I can’t wait to see this video!!!!! I think she should do a dual release even but still promote both songs in the US and worldwide. At least she will have all the bases covered and I just love Kelly no matter what she is a true artist and inspiration to me. I love Kelly and I am going to support her any way I can.

  39. Chloe May 1, 2010

    Realistically speaking if her team has to question if they need to release a second single to the U.S. markets then they’re probably right. I just don’t see them playing Commander on urban stations and if you can get multiple markets playing your music then why not?

  40. nothing but my opinion May 1, 2010

    the song still has to grow on me but it sounds like a hit
    f*** all the haters !

  41. Dwayne May 1, 2010

    I say a UK and US release….two singles that are dynamically different to help donimate the market.

  42. Ben May 1, 2010

    I think she should go with another single, but it isn’t that bad. Just has to grow on me, but I am just glad she is coming up regardless.

  43. dmon May 1, 2010

    Honestly i believe she will do good with this song because it is real differnt……take usher’s OMG for example…..the genre of OMG and COMMANDER. Is very similar and guess what? Usher has a #1 hit….how kelly has new managment and a new team and hopefully she keeps promoting this and does well…….because she needs to put beyonce to rest and redeem her self……she and michelle made a good move and fired matthew…..I hope michelle succeeds soon…..but with kelly if commander and this album flops…..we can’t blame matthew no more…but honestly I believe itsz a hit

  44. NikkiIsChillin May 1, 2010

    I’m so happy for Kelly. I can’t wait for the video. This song is a hit!!!

  45. BEYONCE VS. THE WORLD May 1, 2010

    SORRY KELLYhttp:// vimoe.com11385434 BEYONCE VIDEO

  46. T May 2, 2010

    I AM SOOOOOOOOO READY FOR THIS!!!!!!! I CAN’T WAIT FOR KELLY, I AM SO HAPPY FOR HER SUCCESS, THE SINGLE IS AMAZING!!

  47. Da Realist May 2, 2010

    I love the song, but they should push that overseas cause the urban crowd not gonna rock wit it. They should push a more urban track in the US.

  48. NikkiIsChillin May 2, 2010

    No fear, no doubt…

  49. Sira May 4, 2010

    Commander is hot, but more international; 2 singles should definitely be released!!

  50. Yerac Mitchell May 19, 2010

    I think , Kelly should release Cammander in the U.S…This song, I believe will be a Global Hit.

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