New Video: Will.i.am – ‘Check It Out (ft. Cheryl Cole & Nicki Minaj)’

Published: Thursday 11th Nov 2010 by Sam

With will.i.am and Nicki Minaj‘s new single ‘Check It Out’ currently blowing up here in the UK, no time appears more apt than the present to release the video for the song’s remix – featuring a certain Cheryl Cole.

Check it out after the jump…

Just when I thought the song and video couldn’t be any more irritating, Cheryl Cole is flung into the mix. Clearly a quick label cash-in (will.i.am and Cheryl are both on Geffen), it’s evident this is some sort of attempt at drip-feeding Ms. Cole to a wider audience (US? Urban?). Unfortunately, any such hope is quickly dashed, as she adds nothing to the song  nor the video – which says something, given how bad both are. Boo.

Randomness: For all Nicki‘s talent and (justified) hype, there remains a major flaw in how she’s being handled. There appears to be this quantity over quality approach with her (i.e. how many features can we get her on or have her do). This, ultimately has seen her feature on nursery rhymes such as this and collaborating with artists whose talent hers far eclipses (see: Cheryl Cole, Rihanna, Jay Sean). One can only hope, ‘Pink Friday’ meets expectations and then some, effectively rendering her ‘above’ collaborating with any-and-everyone.

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  1. Speaks Truth November 11, 2010

    Nicki album going be number 1 no doubt it’s #pinkfridayhoe

  2. rob November 11, 2010

    will i am is really trying to make cheryl happen ”what you wont doooo for love”

  3. Pedro KooR November 11, 2010

    HAHAHA They put Cheryl on video to make it hit on UK. DespairModeOn/ lol

    Nicki <3 Cheryl <3

  4. antha November 11, 2010

    I officially can’t f****** stand Cheryl nor can I stand the ignorant p**** chacing bafooon that is Will iam (I’ve met this p**** on several occasions…he’s an ass).

    I freaking don’t understand the amount of attention this girl gets (Cheryl that is) she’s even taken her act Cher’s dream collaboration from her as if to say “B**** you wish you was me”.

  5. antha November 11, 2010

    Chreyl will ride thsi dude all the way to the US mass media, she knows that dancer boy won’t get her no attention so she’ll ride WIll for the music then when 2011 X Factor US comes around she’ll be EVERYWHERE with Simon Cowell.

    I feel sorry for Simon’s fiance…she doesn’t stand a chance.

  6. jay November 11, 2010

    LMFAO cheryl cole doesnt sing anything shes just stood there looking hot miming to the check it out bits lmao. Da byatch is so over-rated, but she is good to look at least.
    #fail

  7. Damien November 11, 2010

    Man, who da hell is this h**??
    She doesn’t add nothing to this video or song, her a** look soo random and outta place it’s crazy!!!
    I dont think people over here are gonna like her, she is a wannabe!

  8. Damien November 11, 2010

    She try to look like beyonce

  9. antha November 11, 2010

    Last comment on this post:
    If I’m correct, it’s Diddims and James Cruz managing Nicki so if the album sells or doesn’y I can expect her management to change….and quickly. Apart from her look and the monster track her management before Diddy got her more buzz than this new setup. I was really excited about her then…now….she seems a little corny.

  10. Beyoncestan November 11, 2010

    I’m sorry it appears if Nicki took a s*** in the studio and recorded it… It would make the billboard charts. People like her so they could care less about it its good. I listened to her album snippets and so far im unimpressed. However it will be successful and she will continue to put out garbage for the next 5 years until her star fades.

    FYI – Nicki has all these Billboard entries ( comparable 2 Eve Kim & Missy) yet I don’t remember them. & in 5 years you want either. Missy Kim Eve did it as solo artist and mafe music that people will remember in 10 years. People still go crazy for the Jump Off, Love is Blind, and Work It. Nicki… Not so much..

  11. KAT DELUNA FAN November 11, 2010

    DEAD AT CHERYL COLE “LIL MAMA-ING” THAT LAME VIDEO

    LMAOOO

  12. Danni November 11, 2010

    LMBAO AT HOW CHERYL LOOKS LIKE SHE WAS COPED AND PASTED INTO THE VIDEO! But she looked good in the video.

  13. tom November 11, 2010

    Life is so beautiful. Maybe you want to check out the best c lub named ” Bl-ackwh-it-efl-ir-ts”
    a nice place for seeking interr acial love.which gives you a chance to make your -life better and open opportunities for you to meet the attractive sin gles and treat you like a king or Q-ueen. Maybe you wanna check it out or tell your friends !!!

  14. Kevin November 11, 2010

    Nicki needs to not release such bubblegum pop songs. An album full of monster/ romans revenge level rapping would leave a mark in history……check it out/your love/ right through me isn’t doing anything for her reputation.

  15. rip king of pop November 11, 2010

    cheryl cole isss sooo fine can look at her all day with her cute dimples s*** ass woman….people need to stop hatin on her man she sure can entertain when she on stage ayb her voice isnt all that but if rihanna made it why cant she

  16. kizzy2400 November 11, 2010

    lmao @ cheryl she just looks stuupid i will be suprised if she actually becomes a star in the US

  17. dc3fan20 November 11, 2010

    tha damn video ain’t workin ugh

  18. UKkingsman November 11, 2010

    what a joke! wtf are people STILL giving this talentless nonentity airtime, its getting beyond annoying! Cheryl cole is a useless talentless twit who relies on her beauty and connections….its just embarrassing to watch, the industry has become sooooo political, talent is obviously no longer a prerequisite.

  19. mark ginnis November 11, 2010

    al I know is BEP new single is awaful

  20. I.D. November 11, 2010

    It’s so obvious that Cheryl wasn’t at the shoot and has been filmed in front of a green screen as a last-minute addition…….. *YAWN*

  21. mike November 11, 2010

    Cheryl does look stupid!
    Everybody in the vid wears futuristic costumes but not her.
    Even the video mixing is bad

  22. likeCAESAR November 11, 2010

    Everytime I think I’m startin to like Nicki Minaj (see: Roman’s Revenge) she goes and does s*** like this that reminds me that she is a twit.

  23. connor November 11, 2010

    its not cheryl.

  24. carl November 11, 2010

    ^ It is Cheryl u d*****.

  25. Dunster November 11, 2010

    Imagine if Cheryl Cole made it in the states and Nicole Sherzinger failed to for the umpteenth time. This song is disposable rubbish for the current music generation.
    I cant stand Cheryl, i don’t know why they green screened her in, in latex doing a stoopid dance.

  26. Danielle November 11, 2010

    Cheryl being in this video ruins it.
    GET THE F*** OUT!

  27. FUTURESTARdelux November 11, 2010

    WHAT THE FUUUUUUUCK?! THIS IS S***(ER)…

    sAM STOP TRYING TO PRETEND NICKI IS BLOWING UP EVERYWHERE THE SONG DEBUTED AT #11 IN THE UK (PROBABLY DUE TO WILL SINCE “MASSIVE ATTACK” DIDN’T CHART HERE & “YOUR LOVE” REACHED #71) ANYWAY THE MIDWEEKS PREDICT IT FALLING TO #’16 SO I DOUBT CHERYLS PRESENCE WILL SAVE IT LOL

    IS ANYBODY SERIOUSLY EXPECTING MUCH FROM “PINK FRIDAY”? ALL HER OWN SONGS ARE S***…

  28. dboy November 12, 2010

    wow am a cheryl fan(the onli reason i watched the vid..cant stand ego of nicki nor wil) but when sam said she added nothing to the song..i thought he was being bitter but apparently……. but hey she added 100% more to the vid so wasnt a total waste of my time

  29. ERIC November 12, 2010

    PRETTY COOL, BUT IF I HAD FOUND THIS ON TV I WOULD’VE CHANGED THE CHANNEL.
    COLE HAS NEVER LOOKED SO STUPID TRYING TO MAKE THE MINAJ’S FACES! =P SHE WAS HOT LOOKING AS ALWAYS THOUGH, EVEN JUST WEARING ONE OUTFIT. I IMAGINE PEOPLE IN USA SAYING: WHO’S THAT HOT CHICK?

  30. aries_BLU November 12, 2010

    I can’t play it…

  31. Oggie November 12, 2010

    this has hit all over it GO CHERYL, UK talent reppin with the big dogs!

  32. lakstar November 12, 2010

    ‘Just when I thought the song and video couldn’t be any more irritating, Cheryl Cole is flung into the mix.’ Hahahahahaha

  33. sparkle November 12, 2010

    It’s times like these that I wish proper weird musicians would come on down from that great nightclub in the sky and give will.i.am a good beating. Maybe the passed on members of P-Funk need to be given that job. I’m gonna pray that they can hear me from that great nightclub in the sky. I bet they never frigged round no white girl who didn’t want no part of them apart from the kudos. Let’s leave that occupation to Free Willy and O.J Simpson. It’s just a pity that a more talented black girl has got herself caught in the crossfire. Alexandra Burke could have told her that as a talented black woman, Cheryl Cole is a curse. This is some jungle fever gone mad. But Nicky Minaj is a fool. British Blacks have capitulated and diluted what little culture they had. As an African American Minaj should have dropped kicked Free Willy when he tossed up Cole as a collaborator. I hope Minaj is getting millions. Doubt it though.

  34. o em gee November 13, 2010

    u cannot say that JAY sean has no talent..!

  35. …Why November 14, 2010

    This B**** is really in love with herself. Pathetic!!!

  36. EliteOfCrossroads November 22, 2010

    She could’ve done more.

  37. alondra November 22, 2010

    check this out cheryl is weird she is not even pretty….:p :))))))))) hahahahahahahahaha

  38. karen November 22, 2010

    t@ke dat we!rd girl out of the video……….. :/

  39. NanZ January 23, 2011

    OMG and you can see clearly how bad cropped was Cheryl’s part to be put inside the video! hahaha… wtf is she doing there? it looks so fake!
    Cheryl doing nothing, not adding anything and bad cropped (notice the yellow borders around her) hahaha… it looks like they made in on purpose to bother her lol

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