Alesha Dixon may be ‘The Entertainer’, yet it seems no one cares. Well, at least not enough. For the former Misteeq star’s latest studio album has bombed in quite spectacular fashion on the Official UK Album Chart.
Full story after the jump…
Despite a major promotional campaign (which included big budget videos and high-profile performances), ‘The Entertainer’ could only manage a lowly #84 debut on the chart. While, it’s latest single offering, ‘Radio’, missed the Top 40 singles chart altogether, peaking at #46. Ouch.
The news will no doubt come as a blow to the Strictly Come Dancing judge whose record deal has reportedly been in jeopardy since the project’s lead single ‘Drummer Boy’ failed to take off in September.
Alesha is talented. That much is a given. However, with the wealth of promotion she’s received, her lack of success clearly boils down to a disconnect between her and the record-buying public. What that is is anyone’s guess. However, Pop music in recent years notoriously seems to allow for one “type” of artist at any given time. Hence, if there stands the admittedly more talented Alexandra Burke, what need is there for an Alesha? Do I agree with this model? No. Is that how it is? Unfortunately yes.
As always, it’ll be interesting to see how this plays out.