Jay-Z has signed Willow Smith and J.Cole his his budding Roc Nation empire but this time the Hip-Hop giant has set his sights across the pond. ‘X-Factor’ reject Cher Lloyd has been nabbed by the label after a quiet bidding war between Jay-Z and Will.i.am. Check out the details below:Array
British talent show imports have proven to be quiet successful ploy for labels to garner massive sales. However, unlike her fellow Youtube sensations Susan Boyle and Leona Lewis, Lloyd’s talent is average at best.
It is going to take a lot more than just a series of rehearsed Keri Hilson antics and an innocent stare to have longevity on the US charts. Indeed, that gimmick wore thin quite quickly during her stay on ‘X-Factor’. Hopefully, Jay-Z will be able to correct her notorious spoiled attitude and train her to become a viable act.