As you may have noticed, Jennifer Lopez and her team are not playing with this ‘comeback’ of hers. With the season premiere of American Idol but days away, the diva is synonymously everywhere – internet, radio, and now TV screens with her latest L’Oreal commercial. Shot last month, the newly released promotional spot sees the diva plug the firm’s Ever Sleek hair care range.
Check it out after the jump…
UK’ers will be familiar with J.Lo’s media-flood strategy, as it’s almost identical to the tactics used by the Cheryl Cole machine during the X Factor. And talented or otherwise, it’s safe to say it paid off quite handsomely for the Girls Aloud ‘singer’. Time will tell if it will prove as successful for Ms. Lopez.
In any case, kudos to her for continuing to snag these endorsement deals; the industry is notoriously agist – and yet here she is defying the odds and stacking such deals (and her $$$) one after the other. More power to her!