With Jennifer Lopez currently back in public favour (see: American Idol), the singer is wasting no time capitalising on her re-discovered popularity. For, it has been confirmed that the diva’s much delayed ‘Love?’ LP finally has a definitive release date; one that is closer than sources had first anticipated.
According to Rap-Up, the 41 year old’s album will hit stores on March 29th. The date puts Lopez in direct competition with Britney Spears and her eagerly anticipated ‘Femme Fatale’ LP.
Lopez’s chart duel with Spears’ is notable in that the LP is her first release since departing ways with Epic Records and signing with Def Jam. Why is this of any relevance (?), one may ask. Well, considering that Epic is a subsidiary of Sony Music (to which Spears is signed by way of Jive) and Def Jam a branch of their rivals Universal, a deliberate label agenda emerges.
Put simply, it’s doubtful there is any coincidence in Def Jam dropping Lopez’s debut album (for them) the same day as one of Sony’s biggest releases. Add her vast American Idol audience into the fray, and things really begin to heat up.
It’s been a hot minute, but the charts really do seem to be getting interesting again. Lopez may seem like the underdog, but it’s evident that her team are going to leverage her Idol stint to the advantage of her music career. Hence, don’t be surprised if the project is plugged throughout the series – resulting in solid sales.
May the best album win…