Keri Hilson Pairs Up With H&M

Published: Monday 4th Apr 2011 by Sam

Things continue to look up for R&B songstress Keri Hilson.

Following the Platinum success of her ‘Pretty Girl Rock’ single, the singer has been unveiled as one of the faces of H&M‘s new worldwide campaign.

Press release after the jump…

H&M’S STAR-STUDDED FASHION AGAINST AIDS COLLECTION

Artists from the worlds of film and music are supporting Fashion Against AIDS (FAA) this Spring, H&M’s and Designers Against AIDS’s (DAA) mutual initiative to help spread the message of safe sex and HIV/AIDS prevention to young people around the globe.

Selma Blair, Penn Badgley, Keri Hilson, Sky Ferreira, Akon, Nikki Reed, Ginnifer Goodwin, Scissor Sisters, Shiloh Fernandez and The Misshapes are among the celebrities involved in this year’s FAA collection, which for 2011 is a unisex range. The collection is available online and in H&M’s Divided department from April 26th, with 25% of sales donated to the charity Designers Against AIDS (DAA) and various other international HIV/AIDS prevention projects. The FAA campaigns have so far raised more than 41 million Swedish krona. The talent for the campaign was aligned by international talent brand agency Above & Beyond Talent Group (@AAB_TALENTGROUP) who handle talent branding activities for a galaxy of stars such as Keri Hilson, David Guetta, Keri Hilson, Miguel etc linking them with global brands.

“This campaign is fantastic and its a real honour to work with H&M and DAA. I hope this campaign helps to spread a very important message in a very fashionable way” Daren Dixon CEO Above & Beyond Talent Group

“I think it’s really fitting that this collection is androgynous in style since the disease affects both men and women. It’s a universal thing and we are all in this together. It’s a disease that can be avoided and it’s especially tragic when our ignorance keeps us from safety.” Selma Blair.

“I’ve had a lot of friends who’ve been in the situation where their friends and family have been affected by HIV. As I travel the world, I see how much HIV affects people. It’s not like we have a cure for HIV, we only have prevention. Make sure you are protected so that you don’t ever have to worry about it. Ever.” Akon.

“Artists are an essential part of our campaigns, as they are role models for so many young people. Celebrities help to spread the message by speaking out about HIV/AIDS prevention. We’re asking them to help spread the safe sex message on social media: Twitter, Facebook, their own websites and at their concerts too.” Ninette Murk, founder and creative director, DAA.

When the stars come together for H&M’s Fashion Against AIDS campaign, it really shows this year’s unisex collection at its best. Selma Blair wears a stylish Spring coat over a slogan T-shirt, while Penn Badgley wears an essential hoodie over his T-shirt. Shiloh Fernandez sports a khaki nylon parka, T-shirt and jeans; Ana Matronic of Scissor Sisters wears her peach version of the trench as a dress. Singer Keri Hilson has a cool slogan jumpsuit. It’s all so versatile, and all helps spreading the message about HIV/AIDS prevention.

For more on the collection, visit www.hmfaacollection.com

More power to Ms. Hilson for landing such a major gig. More than anything, it’s great to see her promoting such a great cause.

Your thoughts?

Posted under:

Comments 31

Please Post Your Comments & Reviews

Your email address will not be published. Required fields are marked *

  1. trucie April 4, 2011

    Keri Hilson has absolutely no style. She comes across so frumpy at times. Maybe she shld switch stylist.

  2. RIHANNA THE SINGING GOAT SLAYER April 4, 2011

    HOTTER THAN FUGYONCE

  3. Coco April 4, 2011

    wtf..how? she has absolutely NO fashion sense..

  4. Who’s Cedric? April 4, 2011

    Keri Hilson…really? Good for her I guess…

  5. Topman April 4, 2011

    Ewww I never wanna shop there again. She isn’t even known worldwide!

  6. UGh April 5, 2011

    i like the pic. she’s pretty

  7. Judge & Jury April 5, 2011

    B**** Keri needs to do something since her music career is going down the toilet as of late. She’ll be redundant in about 2 yrs. She wont last. Might as well follow Rihanna and do some modeling before the career ends. Make the paper before peeps memories fade.

  8. S*** April 5, 2011

    @Judge & Jury

    I think the world you were looking for is IRRELAVANT lol, Not redundant though Skery is THAT TOO!!

  9. theman April 5, 2011

    Lol i guess, she is doing all of this promoting, but what is her album doing
    ? It’s funny how Trent & Sam chooses which artists to talk down about. Your celebrating a single, but not discussing her album. I like Keri but she can come off as a little arrogant. When you act that way you have to have the talent to go off of. She can carry a tune, but that doesn’t necessarily mean that it isanything great. Lol @ this though.

  10. ioness April 5, 2011

    gettem keri..her team stays getting her out there..ultimate sneak attack

  11. True Blue April 5, 2011

    @ S***:

    LMAO!!!

    She is indeed a basic b****. I liked her when she first came out, but her shitty singles combined with her two-faced, hypocritical attitude have completely turned me off from her.

    On another note, I find the idea of celebrities as role models completely laughable.

  12. S*** April 5, 2011

    @theman

    For ONCE I AGREE with you…

  13. CURLY SUE April 5, 2011

    THAT OUTFIT IS HORRIBLE. WHY DOES KERI ALWAYS LOOK A MESS? FROM HER HAIR DOWN TO HER SHOES!!!

  14. ICON April 5, 2011

    @ True Blue

    @ S***:

    LMAO!!!

    She is indeed a basic b****. I liked her when she first came out, but her shitty singles combined with her two-faced, hypocritical attitude have completely turned me off from her.

    On another note, I find the idea of celebrities as role models completely laughable.
    ————————————————————————————————————————–
    LOL SO TRUE TB

    Since when did Keri have style? Gurllll always looking like a mess nowadays. The Blonde wig says it all :/

  15. Blanco Family April 5, 2011

    i dno, it just seems like shes tryna do the whole ” im a singer but i can model” thing… it doesnt work for her. she a pretty girl tho. but shes feeling good cuz shes snatched ciara’s wig and now she’s the new Princess

  16. MISHKA April 5, 2011

    Well done Keri . Do your thaaaang !

  17. Mr.GQ April 5, 2011

    Get that money Keri! Haters gonna hate I guess…..

  18. MISHKA April 5, 2011

    Off topic: the guy in the background gosta go !!! Bring back Breezy !

  19. BeyonceIsComingHaterz April 5, 2011

    LMFAOO OMG BLACK FOLKS ARE SOOO IGNORANT

    1. ALL CELEBRITIES MODEL. IF YOU ARE A SINGER ITS YOUR JOB TO MODEL IDIOTS\

    2. WHERE AND WHAT HAS KERI HISLSON BEEN AROGANT IN BESIDES THE TURNIN ME ON VIDEO.\

    3. STOP HATING NONE OF YALL LOOK BETTER THAN THIS CHICK AND YOU KNOW IT

    4. SHE DID NOT CHOOSE THIS OUTFIT OR DID YOU HATERS NOT READ LMFAOO IT SAID THE OUTFIT IS CHOSEN BY THE “DESIGNER”

    5. HER ALBUM IS DOING THE SAME AS IN A PERFECT WORLD WAS DOING SO SHE IS GOOD. SHE WILL GO GOLD.

    6. TO THE IDIOT THAT SAID KERI IS NOT KNOW INTERNATIONALLY. WHERE HAVE YOU BEEN?

    KNOCK YOU DOWN WAS #4 IN EUROPE AND #1 IN AUSTRAILIA AND NEW ZEALAND

    I LIKE WENT #1 IN GERMANY FOR 5 CONSECUTIVE WEEKS AND SOLD 700K IN THAT COUNTRY ALONE.

    7. STOP THE COMMENTING UNDER MULTIIPLE NAMES IT GETS OLD. YALL HATING ON THIS BEAUTIFUL BLACK WOMAN BUT SHE IS SHITTING ON , MEALNIE FIONA, CHRISETTE MICHELE, AND JAZMINE SULLIVAN, AND JANELLE MONAE

    KERI HILSON ALBUM HAS SOLD MORE THAN ALL OF THEIRS RECENT ALBUMS. AND KERI HILSON IS THE ONLY R&B CHICK OUT RIGHT NOW WHO EVEN HAS A SINGLE IN THE TOP 100 ON BILLBOARD.

    KEEP IT CUTE. THE ONLY NEW GIRL TO STAY RELEVANT IS KERI HILSON. ALL THE GIRLS I NAMED ALBUMS HAVE DONE WORSE THAN KERI HILSONS AND NONE OF THEIR SINGLES HAS EVEN SCRATCHED BILLBOARD HOTT 100

  20. TYLER April 5, 2011

    @BLANCO FAMILY

  21. TYLER April 5, 2011

    @BLANCO FAMILY umm how is he trying to be a model? If you mean her getting sponsored or having endorsements then ALL celebrities do that dummy. Thats how they make their money they dont make their money from album sales. Everybody keep talking about well her album not doing good.. Lets break it down

    Songwriters get $0.75 of the money from the 10.99 cd
    producers get $0.50 for every album sold
    artist get $0.30 for every album sold

    itunes get $4.75 and amazon gets $1.50 the rest goes to the label . So celebs make their money through writting for others are endorsement deals. Yall are so dumb. Learn about the industry before you talk about album sales

  22. CBA April 5, 2011

    I love in the UK and everyone knows her here so SHUT UP! She’s worldwide

  23. QT April 5, 2011

    @BeyonceIsComingHaters

    I totally agree with you 100%… I don’t understand why people hate on Keri so damn much. no r&b artist is doing what she’s doing right now. she straight griiiiinding. & paying her dues. & I love it!

  24. Ratedxxx(aka ratedx) April 5, 2011

    Good for her…she deseves all the success she has…

    people kills me with their biased half hazz, two faced comments…

    keri hilson aint worrying about her haterz comments..

    the broad is making paper off yall favs, so she gets the last laugh…

  25. Ratedxxx(aka ratedx) April 5, 2011

    if u dont like her so much, why the hell are yall the first to comment in her posts?

    As a big fan of hers, I want to thank yall for the free promotions, yall givivng her..

    the more s*** yall talk about her, the longer her paper gets..

    Go mis keri baby.

  26. Neickha April 5, 2011

    Love Keri You go Girlie!!!

    ( H&M’S STAR-STUDDED FASHION AGAINST A*** COLLECTION)

    H&M has a good cause becuase they are trying to prevent and cure A***/H**.

  27. Linbbyrose April 5, 2011

    Keri Hilson is definitely a talented artist but in order for me to support an artist as a person, I would have to feel like I would be at least able to like that person.
    Keri is arrogant and her attitude kind of sucks, thts my whole issue w/ her.
    It’s like she feels like she’s on top & shes nowhere near legend status, like Beyonce.
    If she get that attitude in check then I will make an effort to support.

  28. kekeluvsu April 6, 2011

    Good for Keri. I mean I don’t generally like the girl after she through a rock and hide her hand about the TMO remix but her team def. has her back 110%. And they are constantly keeping her name out there. So you gotta give credit where it’s due. #imjustsayin.

    And I actually like this outfit on her. But most times Keri does get a WTF from me when she wears clothes.

Recommended Posts
.. **