Rihanna Teams Up With Armani

Published: Monday 11th Jul 2011 by David

Living up to supermodel billing, Pop sensation Rihanna has scored another lucrative endorsement deal.

As well as being the new face of Vita Coco Water,  it was confirmed today that she is the new spokesperson for Emporio Armani Underwear and Armani Jeans.

Find out why below…

Sure to be just another way to pay for her consistent stream of visuals, The Crimson Wailer will appear in a series of ads for a campaign which the general public  can expect to have the pleasure of seeing in  September.

Jack of all trades but mistress of none indeed.

Source.

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  1. LACEFRONCE. THE USER FORMELY KNOWN AS BEYAKI. July 11, 2011

    Rihanna>>>BLEACHonce

    Rihanna=Higher sales with each album

    BLEACHonce’s 4closure= Lowest debut sales yet 🙂

  2. M July 11, 2011

    *yawn* the shade is getting a little unoriginal now

  3. beyonce fan July 11, 2011

    i love you rihanna

  4. shelly July 11, 2011

    @lacefronce SO FAR EVERYTHING U SAID ABOUT BEYONCE WAS A FLOP JUST LIKE YOUR S*** UP BRAINS SO BY THE TIME SHE REACHES ALBUM 10!!!!!!!!!!!! SHE WILL REACH ABOUT HALF A MILLION COPIES ON THE 1ST DAY SO TRUE U ARE…………. BEYONCE IS STILL RUNNING THE CHARTS WORLD WIDE ACCEPT IT
    TGJ THE CRIMSON WAILER LMAOOOOOOOOOOOOOOOOOOOOOOOOO I GIVE UP GOOOD 1 SAM GOOD 1 ROTFLLLL

  5. NICKY July 11, 2011

    HHAAHHAHAHAHAAH

    WHERE THEM BLOGGERS AT

    WHERE THEM BLOGGERS AT

    WHERE THEY AT , WHERE THEY AT , WHERE THEY AT

    DIDNT YOU SAY RIHANNAS CAREER WILL BE OVER BY 2012″?

    SAHHAHAHAHAHAHAHAHAHHAHAHAHAHHHAHAHAHAHAHAHAHAHAHAHAHHAHA

  6. shelly July 11, 2011

    WOW O WOW 4 COMMENTS 4 THE CRIMSON WAILER…………… KING B IM COMING BABY NEVER AGAIN I WIPE MY HANDS CLEAN AND MY SHOULDERS ARE DUSTED OFF LMOOOOOOOOO FLOPPPPPPPPPPPPPP TO THIS POST AS ALL HER POSTS

  7. beyonce fan July 11, 2011

    they can be mean to rihanna and lil kim but the fact is the girls are getting money and you sittin on the web all day RIH AND KIM WILL PUT SOME CHANGE IN YOUR CUP

  8. -____- July 11, 2011

    Yesssss b****! Rihanna is really expanding her brand, I love it! The campaign is gonna be flawless, I’m sure!

  9. NICKY July 11, 2011

    *SIPS TEA*

    WORLDWIDE ALBUM SALES CHECK

    $22.5MILLION FROM 25 SHOWS SO FAR CHECK

    ENDORSEMENT DEALS CHECK

    TOP 5 ON FORBES NEXT YEAR IS A DEAL SEALED!

    HAHAHAHHAHAHAHHAHAHAHAHAHAHHAHHAHAHAHAHAH

  10. JJFAN1814 July 11, 2011

    Rihanna getting paid many many different ways…AND IT KEEPS YALL MAD.COM

    TOUR
    ALBUM SALES
    SINGLE SALES
    MOVIE
    PERFUME
    ENDORSEMENTS

    BWAHAHAHAHAHAHHAHAHAHAHAHAHA
    BWAHAHAHAHAHAHHAHAHAHAHAHAHA
    BWAHAHAHAHAHAHHAHAHAHAHAHAHA
    BWAHAHAHAHAHAHHAHAHAHAHAHAHA
    BWAHAHAHAHAHAHHAHAHAHAHAHAHA
    BWAHAHAHAHAHAHHAHAHAHAHAHAHA
    BWAHAHAHAHAHAHHAHAHAHAHAHAHA

  11. SHOLA AMA July 11, 2011

    WHAT HAPPENS TO RIHANNA’S MONEY
    SHE NEVER APPEARS ON THE FORBES LIST
    AND I ALWAYS IMAGINE SHE WOULD
    CAN SOMEONE EXPLAIN TO ME WITH AN HONEST ANSWER (NO SHADE INTENDED)
    JUST WANT TO KNOW
    COS SHE SEEMS TO BE DOING FINE, BUT IT DOESNT SEEM LIKE SHE IS AS RICH HER PEERS

  12. chloe July 11, 2011

    INDEED a jack of all trades but mistress of none.
    beyonce endorsements>>>rihanna
    beyonce #1 albums>>>rihanna
    beyonce tours gross>>rihanna
    i could go on all day but the sad part is idiots will continue to compare this clown to beyonce. smh

  13. chloe July 11, 2011

    oh and to @lacefronce, beyonces lowest 1st week sales are higher than all of rihannas 1st week sales. that the tea

  14. lol July 11, 2011

    all i gotta say is Rihanna get that money , Armani endorsement is HUGE but wait … wasnt Beyonce supposed to be Armani spokeswoman with their Armani Diamonds perfume campaign

  15. Yellow Gorillah July 11, 2011

    YAAAAAAAAS Rihanna

    GET THAT MONAAAAY!

    No Time for Hater’s when your getting them Paper’s.

    This Era has been EVERYTHANG!! And it’s keeps on getting better!!

    Now where them girls talking trash??

    I just hope everyone is ready for the Loud re-release Because rihanna gone return to snatch some more!

  16. The Man July 11, 2011

    This is good for Rihanna. What i think people like about Rihanna is the fact that she is who she is. She isn’t guarded. She just does her thang and keeps it moving. She has a free spirit. Good for her that she is getting so many endorsement deals. It would be nice to see Sam just compliment her without being bitter all the time. Your disdain for Rihanna has now become nothing less than unfiltered hate.

  17. chloe July 11, 2011

    @LOL beyonce was already the spokeswoman for armani. BEEN THERE DONE THAT

  18. The Man July 11, 2011

    Also, there is no need to bring Beyonce into this for she is doing her dayum thang as well. Why can’t stans celebrate them doing their own thing. Turn The Tides On Sam. He likes all of this crazy stanning, instead just try to talk about the artist that you support, or the artist mentioned in the thread. It’s that simple.

  19. imgunnacheckuboo July 11, 2011

    Get it Rilah, she is hurtin’ these other h*** right now!

  20. Those That Cannot Do, Stan July 11, 2011

    TGJ can shade Rihanna but she’s still making the bank that makes others grind their teeth in jealousy.

  21. JUICY.COM July 11, 2011

    This is good news for her!
    Check out my new site! Always serving the latest Tea!
    http://www.JuicyBS.com
    Follow us on Twitter & FB
    Leave a comment and qualify for $50 Visa Gift Card!

  22. Anne July 11, 2011

    @ LACEFRONCE
    BEY’S LOWEST 1ST WEEK > RIHANNA’S HIGHEST 1ST WEEK

  23. RosaRubbel July 11, 2011

    Rihanna in Armani Underwear? Very beautiful I think!

  24. ISTANN4GAGA(CAUSE BEY LIKES TO PARTY!) July 11, 2011

    Beyonce Stans
    To understand the relationship between Beyonce stans and Beyonce haters it is
    best to understand the relationship between the lion and the hyena.
    We’ve all seen the Discovery Channel footage of the lion savagely ripping the
    hyena apart .
    That’s the hyena’s side of the story. This is the lion’s side:
    The lion does not want to kill the hyena. He doesn’t even like the taste of hyena.
    The lion is minding his business, eating a Chipotle burrito bowl and watching Bad
    Girls Club. Then all of a sudden the hyena comes starting s***. The lion ignores
    the hyena, but the hyena continues. The lion could let the hyena go but he has a
    reputation to uphold, so he rips the hyena into several bloody pieces and gets
    portrayed as a bully.
    Beyonce stans don’t want to drag people. There’s plenty of Beyonce-related things
    going on to occupy their time. Hit albums, hit singles, hit movies, videos, awards,
    sold-out tours, pictures, articles, praise from legends. Everyday there is something
    to do. It is extremely rare that a Beyonce stan goes looking to drag anybody.
    Beyonce stans could ignore them but like most stans they feel the need to
    straighten people out, and once you’ve angered Beyonce stans you’re pretty much
    dead.
    Beyonce stans have had to fight Ashanti stans, Janet Jackson stans, Rihanna
    stans, even Aretha stans. Anybody who stans for anything with a v***** has tried it
    with Beyonce stans at one point or another.
    Beyonce stans have emerged as major winners in internet stan wars, mainly
    because they have numbers, Grammys, and the co-signature of legends and icons. When you have the President of the United States stanning out over you would think that would shut a lot of people up. However people continue to try it with Beyonce stans and end up with large chunks of hair and wig strands snatched from their scalp.

    http://www.stan-wars.com

  25. JJFAN1814 July 11, 2011

    What yall need to worry about is yall girl getting a #1 this era, (although yall are gonna say she don’t need music to sell), lies she does. Without good music, she’s gonna struggle like a b**** hitting 1 million domestic sales.

    ANYWAYS, Rihanna 3.5 million WW, 3 #1s, selling out her tour…BOOM.

  26. Kellymotivation July 11, 2011

    I would love to see her in commercials endorsing these products…

    And that picture of Rihanna is FANTA-BULOUS

  27. Anne July 11, 2011

    @THE MAN, I agree with you, everyone (including me) should have just ignored LACEFRONCE bringing Beyonce into this post which is clearly about Rihanna. People like that are hard to ignore sometimes b/c she chooses to put down another artist instead of just making a comment on Rihanna, the subject of the post. I wish I would not have responded to her in the first place. Anyway, this is a good thing for Rihanna, congrats to her.

  28. bey’knight July 11, 2011

    oh no nicky is back!!! somebody ring the alarm we been thru this too long!!!!

  29. aisha aguilera keys July 11, 2011

    Wow! Congrats, I’m impressed!

  30. pop royalty July 11, 2011

    GOOD NEWS FOR RIRI ! SHE’S THE PERFECT POP STAR FOR THOSE STUFFS NOW !
    AND PLZ TGJ STOP THE #RIHANNASHADE ! IT IS NOT THAT FUNNY ANYMORE ! DO NOT YOU SEE THAT YOUR HATING ASS NOT GONNA STOP HER EVER !
    IN FACT SHE’S GETTING BETTER WITH TIME ! WHO IMAGINED SHE WILL BE THIS RIHANNA WHEN WE HAD THE MUSIC OF THE SUN ERA ?!!! #IMPRESSIVE RIHANNA ! GOOD JOB !
    SAM GET IT TOGETHER BOO 😉 IT BECAME UNHEALTHY FOR YOU !
    @THE #BEYHIVE : NO NEED AT ALL TO BRING BEYONCE NAME HERE OR EVEN TALK WITH PPL WHO TRYIN’ THEIR BEST TO START STAN WAR WITH THEIR DELUSIONAL FLOP S*** !

  31. Republican Bachmann and Santorum sign pledge with Phrase suggesting black families stronger under slavery July 11, 2011

    Another endorsement. Cool.

  32. Kellymotivation July 11, 2011

    @POPROYALYTY

    Thank you for being the most sane, open-minded and intelligent Bey stan…..

    So many of your accomplices need to learn a thing from you before they go crazy………#LikeSeriously

  33. carl July 11, 2011

    @KELLY MOTIVATION YOUR COMMENT IS A FAILLLLLLLLLLLLL U NEED 2 SHUT UP….. TALK DONE

  34. JUICY.COM July 11, 2011

    Check out my new site! Always serving the latest Tea!
    http://www.JuicyBS.com
    Follow us on Twitter & FB
    Leave a comment and qualify for a $50 Visa Gift Card!

  35. The Man July 11, 2011

    @Anne i get what you mean, some people on here are just biased so they need not any attention. It’s like Rihanna has become tailored made for endorsements lol.

  36. Kellymotivation July 11, 2011

    Only the guilty fools shall retaliate SMH

  37. Bobby Bulgaria July 11, 2011

    Rihanna is TOO GOOD at what she does…

    And this website is NOT… 🙂

  38. RIHHI5 July 11, 2011

    EMPRESS RIRI!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

  39. RIHHI5 July 11, 2011

    RIHSUS!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

  40. RIHHI5 July 11, 2011

    RIHOVAH!!!!!!!!!!!!!!!!!!!!!!!!!!

  41. RIHHI5 July 11, 2011

    RIGHOD!!!!!!!!!!!!!

  42. RIHHI5 July 11, 2011

    RIHGAL!!!!!!!!!!!!!!!!!!!

  43. RIHHI5 July 11, 2011

    RIHMARKABLE!!!!!!!!!!!!!!!!!!!!!!!

  44. RIHHI5 July 11, 2011

    RIHFRESHING!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

  45. RIHHI5 July 11, 2011

    RIHLAXING!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

  46. LACEFRONT LAWSUIT SCREAMING SIMBA WITH CAMEL A.K.A. CUFF YO CREDITS AROUND ME July 11, 2011

    Love Riri @ aisha aguilera keys I remember on a post back, when u were argueing with a bey fan calling her nappy lacefront & u swore on your life that your avi was YOUR FACE even going as far as saying you are the s*** & everyone was jealous of your beautiful face but sweety as much as i dont care 4 beyhoe I just had 2 call u out, I never forget a face BYTCH THAT AINT YO PIC, THATS THE BEAUTIFUL ACTRESS NAYA RIVERA , DONT BE SO STUPID NEXT TIME YOU TRY 2 BE COCKY (FAKE UGLY H**)!!!

  47. RIHHI5 July 11, 2011

    LITTLE MISS SUNSHINE!!!!!!!!!!!!!!!!!!!!!!!!!!!

  48. jamir21 July 11, 2011

    YES RIHANNA ! BEYONCE WAS WITH ARMANI TOO AND RIHANNA IS WELL !

  49. chase July 11, 2011

    why does thatgrape juice hates rihanna so much is it personal i mean come on knw if u dont like her dont post ishh on her… i love beyonce but u guys always giving it all to her come on knw its boring no sigh intended grow up its not a good look staff at thatgrape!!!

  50. SWEETY NATALIE July 11, 2011

    Go RiRi! Getting them endorsements! I’m so proud of her.

  51. Still Oscar July 11, 2011

    ISTANN4GAGA(CAUSE BEY LIKES TO PARTY)

    ….. Beyoncè stans win all Internet Stan wars and have become the ultimate stans? LMAO. Even if that WAS true, it’s simply because they have the most time on their hands….. Hehe:)

  52. Still Oscar July 11, 2011

    ISTANN4GAGA(CAUSE BEY LIKES TO PARTY)

    ….. Beyoncè stans win all Internet Stan wars and have become the ultimate stans? LMAO. Even if that WAS true, it’s simply because they have the most time on their hands….. Hehe:)

  53. BEYONCE4LIFE July 11, 2011

    RIHANNA = HOTTEST CHICK IN THE GAME!

  54. pop royalty July 11, 2011

    KELLYMOTIVATION
    July 11, 2011 at 7:07 pm

    @POPROYALYTY

    Thank you for being the most sane, open-minded and intelligent Bey stan…..

    So many of your accomplices need to learn a thing from you before they go crazy………#LikeSeriously

    _________________________________________________________

    thx ! your words are really so nice 😉 !
    i just do not like bringing other artists down for my fav (S) 😉 !
    i just enjoy the music ! i do not care about sales , charts , #1’s albums , etc ! i do not let those commercial stuffs distract me from loving the music ! it’s all about the music and music was meant to bring fun and put u in a good mood ! not in a STAN WAR !
    and sometimes i see ppl who are stanning so hard ” some of the totally crazy stans ” and i say to myself ! so what’s next ?! every artist will keep on doing their thing regardless who won the stan war “SERIOUSLY” !!! it’s getting boring and became meaningless and here i have a living example :
    TGJ : A.K.A RIHANNA BIGGEST HATING WEBSITE.COM ! look at rihanna now ! she’s doing her thing and will keep on getting better with time ! no need at all to bring her down and call her names ! AT ALL ! she will keep getting #1 singles , etc cuz she has her fans around her and support her no matter what other ppl think of her ! the same goes for every artist ! ppl really need to GROW UP ! and the funny thing that once the stan war ends in one post ! it will begin in the next one and etc…… ! that’s why SAM KEEP ON POSTING IRRELEVANT NEWS LATELY FOR THE SAKE OF CREATING A NEW STAN EVERYTIME !
    from today’s posst he ” and the whole TGJ staff” wanted :
    beyonce’s #beyhive VS rihanna’s #rihanna navy CHECK
    rihanna’s #rihannanavy VS chris brown’s #team Breezy CHECK
    nicki’s barbz and kenz VS lil’ Kim fans CHECK
    u see !!! it’s getting worse and sam is happy about that !!!!!! but all of the artists will not be affected anyway after all !
    and i just hate the fact that there are some trolls who always start stan wars ” i started to beleive they are from the staff cuz they are always the first ones to comment and they always know how to make stan wars ppl like @lafronce and @perrylicious , etc.. ”
    JUST LOOK AT THIS POST ! WHO ARE THE FIRST ONE TO COMMENT?!!
    WHAT IS HIS/HER COMMENT?!!
    how many times did u see this comment before ?!
    u see !!!!!?
    if u answered those questions u will know why u should support your fav and avoid stan wars cuz it’s a waste of time for real !
    #done !

  55. pop royalty July 11, 2011

    @kelly motivations :
    my last comment full of TYPOS ! SORRY !!

  56. MISHKA July 12, 2011

    Good for you , Rih-Rih.

    But don’t sing on the score though ’cause those vocals are just NOT the business. The Nivea campaign looks good but sounds awful.

  57. Yellow Gorillah July 12, 2011

    LOUD HAS SOLD = 4.5MILLION COPIES WW

    *Sips M***** Juice*

  58. nice_gurl July 12, 2011

    Why does TGJ hate on Rihanna so much? It makes people leave the site and there will only be people that like Bey on here.

  59. pop royalty July 12, 2011

    NICE_GURL
    July 12, 2011 at 5:27 am

    Why does TGJ hate on Rihanna so much? It makes people leave the site and there will only be people that like Bey on here.

    ______________________________________________
    even the ppl who love bey will leave cuz he always put beyonce’s name against other artists that’s why everything is boring now ! he still has ciara , J_LO , rihanna , etc… ! he has superb skills at throwing shade at every artist !!! so sad !

  60. bettie July 12, 2011

    Lol………. That *yawn* is all because of a peaceful sleeeeeeeeeeeeeep, dreaming of her career and future prospects. #success

  61. lola July 12, 2011

    You stans are ridiculous and so damn superficial. She’s getting that money… who f****** cares, she has no talent. Y’all act like she’s a real model. If she wasn’t an “international superstar” Armani wouldn’t look at her twice. They also had Solange do the campaign a few years back so they’ll get anyone who has connects or is famous to do the campaign. That’s al she’s about it crazy hair, fashion, s**, and dirty p****! I can’t wait until her newest album floprs hard as hell. This b**** has been getting lucky for quite some time. Beyonce is flopping this era so now it’s Riwhorena’s time. And watch, when Rihanna’s newest album drops, Armani will drop her ass as well!

  62. lola’ July 12, 2011

    You stans are ridiculous and so damn superficial. She’s getting that money… who f****** cares, she has no talent. Y’all act like she’s a real model. If she wasn’t an “international superstar” Armani wouldn’t look at her twice. They also had Solange do the campaign a few years back so they’ll get anyone who has connects or is famous to do the campaign. That’s al she’s about it crazy hair, fashion, s**, and dirty p****! I can’t wait until her newest album floprs hard as hell. This b**** has been getting lucky for quite some time. Beyonce is flopping this era so now it’s Riwhorena’s time. And watch, when Rihanna’s newest album drops, Armani will drop her ass as well!

  63. RIHANNASPOWERFUL BAVY July 12, 2011

    sam, Rihanna will never respond to you…………………….YOU are ” HOOD” BLOG.. Take notes from blogs such as,,,, PREZ HILTON, TMZ. NECOLE BITCHIE. SANDRA ROSE. CONCRETELOOP AND HELL EVEN M**……..YOU ARE IN THE RUNNINGS WITH LOW BUDGET BLOGS SUCH AS CRUNKTATICAL……Rihanna’s ‘Loud’ sells 4 million copies worldwide

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