Hot Shot: Beyonce Shines For ‘House of Dereon’

Published: Friday 9th Sep 2011 by Sam

As one of the industry’s biggest and brightest stars, its not surprising Beyonce portrays the sun in this sizzling new promo shot for ‘House of Dereon’s Fall campaign. The hot tamale pic was shot by Terry Richardson in New York City recently.

In other news, the pregnant megastar is gearing up for a series of video releases from her ‘4’ project. King B may be with child, yet the hustle doesn’t stop. Got to love it.

Your thoughts?

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  1. Nik Thakkar September 9, 2011

    It was shot by Terry Richardson not Tony Duran.

  2. Courtney September 9, 2011

    if something goes wrong with the pregnancy B will regret not taking it easy as she should.

  3. THE ORIGINAL IS†ANN4GAGA September 9, 2011

    This is cute….

  4. Dc3 4 lyf! September 9, 2011

    Go get em B! Kelly iz on her way 2! Nd we cnt 4get bout my girl. She cumin 2shut al dis hynas dwn. Destiny’s Child 4 lyf!

  5. ㄕѺㄕ 尺Ѻㄚムしイㄚ ( 尺ŲÐ乇 乃Ѻㄚ ) September 9, 2011

    late as hell …..

    i had this pic as a gravatar already 2 Days ago ……

    🙄

  6. Dc3 4 lyf! September 9, 2011

    Go get em B! Kelly iz on her way 2! Nd we cnt 4get bout my girl Michelle, She cumin 2shut al dis hynas dwn. Destiny’s Child 4 lyf!

  7. kIMBERLY September 9, 2011

    All of Beyonce’s projests were done a long time ago. They are just starting to unfold. Including the itv special in December, magazine covers and shots for Dereon. Her whole life is planned out and she knew she was gonna have this baby. I wish my life was planned out like that.
    PREGNANCY IS NOT A SICKNESS.. This is to all the weaklings out there.

  8. S September 9, 2011

    Bey is one of the most photogenic people in the world, but this Dereon clothing is a damn mess, and another thing Terry Richardson is a paedohile,REAL TALK,

  9. MISHKA September 9, 2011

    King B looks gorgeous !!!!

  10. BZZZZ….THE KILLA BEE September 9, 2011

    This woman is….one of the SEXIST WOMEN EVER! S***..S***..S***..S***..S***! Ump….I just luv her so much! I cant wait til PARYT and LOT video is released!…….sidenote: I was just reading a review of her Intimate Concert Series that took place last month and Lmao….Some music critics praised the hell out of this woman! Some said she had raised the bar so high…thats its unreachable! Others said…even though BEYONCE has nothing to prove…even Queens sometimes show why they are Royalty! She has been called a Pop Icon and one critic even said JayZ was rite….that she is the second coming of MJ! HA HA HA HA HA

  11. NikNak September 9, 2011

    beautiful.

  12. Those That Cannot Do, Stan September 9, 2011

    Wow first Dereon ad campaign I really liked. Glad that whole Sasha fierce nonsense is over.

  13. OnlyB September 9, 2011

    Lookin REGAL Bey!
    I love B but Dereon not so much, I hope the collection is good.

  14. PopCulture King aka Jamir21: IStan4 Mike,Madge,Rih,Brit,Bey,Gaga,Mimi & Nicki !!! September 9, 2011

    FIERCE !

  15. IS†ANN4GAGA September 9, 2011

    ㄕѺㄕ 尺Ѻㄚムしイㄚ ( 尺ŲÐ乇 乃Ѻㄚ )

    September 9, 2011 at 6:38 am

    late as hell …..

    i had this pic as a gravatar already 2 Days ago ……

    _____________________________________________

    I had a feeling I’ve seen it as your gravatar….

  16. nice_gurl September 9, 2011

    S*** shot!! I also read that Bey is pulling out of the satellite thing for MJ’s concert. Guess her doctor advised her to take it easy.

  17. …… Nick …… September 9, 2011

    Hello vs rihann. But She not like pregnant.

  18. truciebedford September 9, 2011

    Where’s the belly? lol

  19. BZZZZ….THE KILLA BEE September 9, 2011

    @Truciebedford This was taken before she grew the belly.

  20. JuanR September 9, 2011

    FIERCE!

  21. BZZZZ….THE KILLA BEE September 9, 2011

    @Nick What the hell….did u say? Jerbish! Please refrain n saying that name n this post…OK.

  22. MissImpartial September 9, 2011

    Does this pic make me want to buy any of her clothes??? NO!!!

  23. KAT DELUNA FAN September 9, 2011

    the king B

    l am loving this dereon dress she has on,def buying it 😈

  24. Who gon stop me huh??? (queenbey) September 9, 2011

    Loves it 😉

  25. ㄕѺㄕ 尺Ѻㄚムしイㄚ ( 尺ŲÐ乇 乃Ѻㄚ ) September 9, 2011

    @KAT DELUNA FAN :

    i missed u b**** …. 😛

  26. thereallola September 9, 2011

    She looks so ghetto in this picture. Beyonce is one of the most “unphotogenic” celebrities. Her “fierce” facial expressions always look so amateur and awkward. She tries too hard. Plus, her career is officially over now that she’s pregnant. I don’t care what the psycho stans say, it’s the truth.

  27. ㄕѺㄕ 尺Ѻㄚムしイㄚ ( 尺ŲÐ乇 乃Ѻㄚ ) September 9, 2011

    @THEREALLOLA :

    and beyonce stans love u too 🙂 !

  28. Tasha32 September 9, 2011

    She looks HOT. Awe, just read online she is no longer performing for the MJ tribute. She will be doing something else but it won’t b a performance 🙁 was wating to see her but I understand she has 2 take it easy for the sake of her and the babys health hope we get a new video soon or the 4 intimate nights on DVD or something to hold us over lol

  29. Que_Baby80 September 9, 2011

    Why is it that on every photo she takes, she have to look and stand like a w****???

  30. BeBeJuJu September 9, 2011

    @NICE GURL,really? well then i won’t be checking for that tribute…not that my not viewing of it would hurt anyone 😀 but yeah,guess this means those 4 intimate nights were her last concerts. 🙁 it makes sense now though,i never understood why she was doing all these small concerts and festivals so early,but her pregnancy explains a lot.really happy for her,but i selfishly wish she didn’t fall pregnant til after the 4 world tour was done 🙁 shoot,i know i should have gone to see her during the i am…tour! lol.

  31. I’ma have to send her back to her maker September 9, 2011

    werk those pointy shoulders, bey! Lmao…

  32. Tasha32 September 9, 2011

    **wanting

  33. I’ma have to send her back to her maker September 9, 2011

    Not surprised at the copycat. She looks like aaliyah in queen of the damned….

  34. ㄕѺㄕ 尺Ѻㄚムしイㄚ ( 尺ŲÐ乇 乃Ѻㄚ ) September 9, 2011

    @IMMA HAVE TO SEND ………..

    *LOOKS AT YOUR GRAVATAR* ! really 😉 ?! :mrgreen:

    plz let’s not ! let’s agree that nothing is 100% original anymore in this industry , Ok ?!

  35. Pam September 9, 2011

    thereallola

    Her Career is over , Honey she just broke Twitter Record the Most Talked Event in History lol! All this did was giver her career another Boost lol!!!

  36. Kingamama September 9, 2011

    i thought she closed this clothing line??…
    ..
    People becoming millionaires overnight?!.. wit this http://goo.gl/meQYV coupon system…i just tried & already got money!

  37. KAT DELUNA FAN September 9, 2011

    @POP ROYALTY
    oh really 😳
    l appreciate

  38. JER September 9, 2011

    LMFAO BeYAWNce and Kelly need to FIRE their team for letting people photoshop these horrible pictures with their legs suddenly 2 feet longer. It looks so obvious and absolutely horrible

  39. Que_Baby80 September 9, 2011

    @Pam Many artists have broken records so don’t think for on minute it’s gonna help her career! And twitter is a bs site just like this one! When she start breakung some album sales records than you can brag!

  40. ㄕѺㄕ 尺Ѻㄚムしイㄚ ( 尺ŲÐ乇 乃Ѻㄚ ) September 9, 2011

    @JER :

    beyonce , kelly & their teams love u too !

    thanks a lot ! that was so kind of you 🙂

  41. ㄕѺㄕ 尺Ѻㄚムしイㄚ ( 尺ŲÐ乇 乃Ѻㄚ ) September 9, 2011

    @QUE_BABY80

    YES ! i hope your fav break that record one day too !

    beyonce love u so much !

  42. ㄕѺㄕ 尺Ѻㄚムしイㄚ ( 尺ŲÐ乇 乃Ѻㄚ ) September 9, 2011

    @KAT DELUNA FAN :

    you are welcome 😉 ! TGJ sucks without U ! even @SAM knows that 😆

  43. bey’knight September 9, 2011

    I was just reading a review of her Intimate Concert Series that took place last month and Lmao….Some music critics praised the hell out of this woman! Some said she had raised the bar so high…thats its unreachable! Others said…even though BEYONCE has nothing to prove…even Queens sometimes show why they are Royalty! She has been called a Pop Icon and one critic even said JayZ was rite….that she is the second coming of MJ! HA HA HA HA HA

    ^^^^^^^
    REPOST lol

    that really makes me happy i only read two of the earliest reviews just after the first night., out of everything she does , her performances is why i live her most. id still love to see her perform party and LOT esp , pregnant. haters are gonna say she’s not taking break, like that actually care about her wellbeing. all the vicious things they say about her is enough to push a weak-minded individual to the brink of suicide

    i cant wait for the vids too esp Party, it looks so colourful.

    this pic umm yeah , that right hand…..very strategically placed #Thatisall

  44. bey’knight September 9, 2011

    hmmm haters, laughable at best, if only u were on Beyonce”s mind as much as she’s on yours

  45. gtg September 9, 2011

    floppppppppppppppppppp

  46. Que_Baby80 September 9, 2011

    @pop royalty Unlike you asswholes, I don’t have a fave that I’m constantly up their ass!

  47. THE GLOBALLY ICONIC LACEFRONCE RETURNS September 9, 2011

    No one wears this House of Dereon GARBAGE. You’ll find it on the clearance racks at Citi Trends.

    FLOP clothing line

    FLOP album

    FLOP singles

  48. IS†ANN4GAGA September 9, 2011

    The Great Peasant Lacefronce would know this because Lacefronce shops at CitiTrends at the bargain bin.

  49. Jermaine September 9, 2011

    Yeah Beyonce does copy Aaliyah alot, but I actually think Beyonce looks really GREAT in this shot. I do think this pregnancy was planned, being that Beyonce said in an interview years ago that she wanted to married, start a family, and be finacially able to retire by 30. She’s making her exit from the music industry.

  50. Gilberto September 9, 2011

    @THE GLOBALLY ICONIC LACEFRONCE RETURNS

    FLOP clothing line

    FLOP album

    FLOP singles

    How is House of Dereon a flop when it has been out for more than 5 years and has opened several stores around the world?

    How is “4” a flop when it’s already the best selling R&B album of the year and hasn’t left the top 10 of the charts?

    How… Okay, the singles are flops.

  51. ㄕѺㄕ 尺Ѻㄚムしイㄚ ( 尺ŲÐ乇 乃Ѻㄚ ) September 9, 2011

    @QUE_BABY80 :

    of course !!!! 😯 , that’s not even a question ! BEYONCE LOVES YOU !! 🙂

  52. ㄕѺㄕ 尺Ѻㄚムしイㄚ ( 尺ŲÐ乇 乃Ѻㄚ ) September 9, 2011

    THE GLOBALLY ICONIC LACEFRONCE RETURNS
    September 9, 2011 at 1:22 pm

    No one wears this House of Dereon GARBAGE. You’ll find it on the clearance racks at Citi Trends.

    FLOP clothing line

    FLOP album

    FLOP singles
    _________________________________________________________________

    that’s you are my fav beyonce stan here ! AND U KNOW WHERE TO FIND HER CLOTHES 😯 !?

    i love you ! you are my fav beyonce stan here !

    BEYONCE LOVES U TOO !

  53. richnblack11 September 9, 2011

    beyonce still have the hater mad lol

  54. richnblack11 September 9, 2011

    BEYONCE LOVES THE HATERS

  55. KAT DELUNA FAN September 9, 2011

    @LACEFRONCE
    LMAOOOOOOOOOOOO LEAVE LACEFRONCE ALONE GUYS,HE/SHE IS SO MUCH FUN

    @POP ROYALTY
    oh oh thanks,l love sam too.she is running the blog for almost 3 years and it’s not easy joob.Proud of her and her passion for music.l am supporting the blog even if my girls Kat and B promotion suck ball,girls run the world

  56. richnblack11 September 9, 2011

    @KAT YOU SHE WAS TALKING ABOUT THE GAYS IN RTW LOL

  57. richnblack11 September 9, 2011

    @KAT YOU NO

  58. i’m a billy goat…..baa, ” i was robbed” September 9, 2011

    I like the pic and the shoes!! 🙂

  59. ㄕѺㄕ 尺Ѻㄚムしイㄚ ( 尺ŲÐ乇 乃Ѻㄚ ) September 9, 2011

    @KAT DELUNA FAN :

    yes ! i kinda like SAM too !most of the times he ” i think he’s a guy , right ? ” is a b**** and sometimes he’s a hypocrite !

    but yes ! both kat and b has the worst teams ever ! esp. kat ! I WISH THEM LUCK cuz they are talented and it will be a waste if they aren’t get promoted properly !

    and yeah ! @SAM love u ! it’s a #FACT ! i ain’t mad 😆 ! 😉 ! u deserve it , you are here since forever 🙂 !

  60. lax September 9, 2011

    Bey look Beautiful, i love the picture !

  61. Gigi September 9, 2011

    A visit to Dereon.com just shows a bunch of cheap, hoodrat fashion. Why does she do these high-class fashion ads when they don’t even sell those clothes in the ad?

  62. KAT DELUNA FAN September 9, 2011

    @POP ROYALTY
    l dont know if sam loves me but we have the same passion for music and underated singers/vocalists.sam is a girl,sam=samantha (l think,not sure)
    l wonder if she runned the wigcrypt blog tho lmaoo she is so funny 😆

    @RICHNBLACK11
    Oh ok,thanks sweety

  63. ㄕѺㄕ 尺Ѻㄚムしイㄚ ( 尺ŲÐ乇 乃Ѻㄚ ) September 9, 2011

    @kat :

    Lolz ! that’s cool ! then i think it’s time to check the “about TGJ ” area 😆 ! he’s a guy ! LOLZ ! just look how many time he mention ” he , his ” etc… !

    i prefer ŤŔĔŃŤ more though ….

    u will be amazed i’m telling u 😆 😆

  64. KAT DELUNA FAN September 9, 2011

    @POP ROYALTY
    l saw it *dead*

    it’s a stunt 😆 😆

  65. I’ma have to send her back to her maker September 9, 2011

    @Pop royalty ahhh, I have no problem with that but at least you didn’t deny the fact.

  66. I’ma have to send her back to her maker September 9, 2011

    @gigi I’d rather buy derreon than kimora lee simmons ghetto ass baby phat. No one buys that s*** out of the urban communities. Lmao….

  67. I’ma have to send her back to her maker September 9, 2011

    I’m not sure if bey is the designer of derreon but I know tina knowles owns it so bey just part of the name cuz she’s part of the family. Not sure how much creative imput she incorporates tho. I have a derreon coat and derreon jeans. The fashion honestly isn’t that bad.

  68. …… Nick …… September 9, 2011

    Ok but i don’t know how to write vs rihanna name. Sorry

  69. ㄕѺㄕ 尺Ѻㄚムしイㄚ ( 尺ŲÐ乇 乃Ѻㄚ ) September 9, 2011

    @IMMA HAVE TO ………. ” plz do us a favor and choose a simple name ” 😆

    yes ! i won’t deny it ! but the one is in your gravatar isn’t the most original chick in the game too so ….

    we are cool at this point !
    nothing is original anymore ! #peace !

  70. SHESDUMB (GAGA,JANET, AND PRINCE STAN) 19/F/FL September 9, 2011

    DEREON ISNT SELLING, NO ONE IS BUYING IT EVEN IF IT’S A DOLLAR. YOU SEE IT ALL ON THE CLEARANCE RACKS AND EVEN ON THE FLOOR.

  71. commanderofthedancefloor September 9, 2011

    @GIGI, i have seen some of the cloths beyonce models on the website, but for some reason the cloths look so much better on beyonce than the other models. lol

  72. sunshine September 9, 2011

    this house of dead wrong dereon is the only ORIGINAL that her and her momma cash, i’m stunned its still creeping about.

  73. jesse lopez September 10, 2011

    I thought they discontinued this line?? oh well, she looks good in this ad but I agree that some of the clothes she wears for the ads don’t look like anything in the catalogs.

  74. lil wayne the best rapper September 10, 2011

    overrated skinny b**** no talent unoriginal copycat!

  75. oppie September 10, 2011

    the clothing is so cheap they sell it at citi trends for 2 dollars.

  76. Omg shut up already September 10, 2011

    Beyonce looks awesome in this pic! I love the dress she has on. too bad the dereon clothes u see in the stores dont look anything like this. They always look a hot gold and dedazzled mess! But hey, somebodys buying it if Dereon has been running for 5+ years, so make that money B!

  77. Noell February 22, 2012

    this is house of dereon those r 2 toatally different lines dereon looks like CRAP and house of dereon looks AMAZING go to both websites and you’ll see dereon is cheaper than house of dereon too because it is meant for people that dont have alot of money in other words poor and house of dereon is meant for people that have money rich people thats why its nice and well constructed dereon.com or houseofdereon.com

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