Leona Ups The Edgy In ‘Rollacoaster’ Shoot; Responds To “Boring” Claims

Published: Friday 9th Sep 2011 by Sam

Leona Lewis‘ music may incessantly be slammed for being mundane, yet the Londoner cannot be critiqued for her ever-evolving image.

Cue her edgy new shoot for ‘Rollacoaster’ magazine. Indeed, the colour and spark that her personality and material tends to lack manifests in this stunning new shot which accompanies her feature in the snazzy mag.

Speaking on her rep for being “boring”, the 26 year old tells the publication:

“I’ve read it, especially from one journalist who has never met me. But it doesn’t bother me.

I’d rather be seen like that than a harsh, brash person. If my friends said that, then I’d have something to worry about.” {Source}

Hmm. Not so sure about that. We’re in an age where consumers want to buy into much more than just the music. One need not look further than Rihanna –whose success has almost entirely been built on her image and ‘rebelious’ personality. Does that have to be Leona’s selling point? Of course not. Yet, she’d be better off realising that it’s not her “friends” who’ll buy enough records to ensure she stay relevant.

Still, it begs the question…how, exactly, can she not be boring? Your guess is as good as mine. However, other acts charged with such personality crimes such as Beyonce oft manage to exude personality in abundance on stage. Something Ms. Lewis can’t say she does regularly. Alas, there’s still hope.

In any case, ‘Rollacoaster’ is the latest in a string of promotional spots for the 26 year old, whose new single ‘Collide’ is on course for a top 5 position on this week’s Official UK Singles Chart.

Your thoughts?

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  1. tyra September 9, 2011

    i wouldnt say she is boring but i dnt knw much about her i dnt knw much about her personality so i cant relate to her

  2. NikNak September 9, 2011

    she is still very boring but the difference now than when she came out was that her music was good….now her music is generic….nothing special or original.

  3. Sleazy September 9, 2011

    How can you say she boring? You don’t know her! Dumb ppl Adele is boring with her fat ass sitting on chairs

  4. YOOSONDALOOSE September 9, 2011

    I love Leona, she isn’t boring she just doesn’t do outrageous things, still love her and ‘Collide’.

  5. ㄕѺㄕ 尺Ѻㄚムしイㄚ ( 尺ŲÐ乇 乃Ѻㄚ ) September 9, 2011

    dear leona ……

    this pic is boring , don’t lie! 🙄

    i can’t help it but to think she was having her period while the photographer was taking this one !

    also i think that she wanted go to pee but he said to her : take a pose and STFU


  6. Bianca September 9, 2011

    She’s coming out of her shell, slowly but surely. This girl is destined to be a star. in every sense of the word. I know it.

  7. gio88 September 9, 2011

    I don’t Know Her , but i think she is Boring Musically and as Artist.

  8. PopCulture King aka Jamir21: IStan4 Mike,Madge,Rih,Brit,Bey,Gaga,Mimi & Nicki !!! September 9, 2011

    She is boring…a MARIAH CAREY WANNNABEE B**** !

  9. NATE September 9, 2011

    When folks say she’s boring it has nothing to do with knowing her personally. Her public image is boring, you don’t have to do anything crazy for it not to be, you just have to let your personality come out in interviews or music.

    Since she’s not a great performer, and her music isn’t great anymore, and on top of that she gives typical interviews = her having a boring public image.

  10. NATE September 9, 2011

    Alexandra hasn’t done anything crazy, but she stands out. Her personality shines brighter, and her performances scream Diva in training.

    Leona is a great singer, but that’s it. Also dressing Leona like a barbie doll(promo pics) doesn’t help her cause either.

  11. …… Nick …… September 9, 2011

    Oh more woman looks Megan fox . Megan fox 2

  12. nice_gurl September 9, 2011

    @POPROYALTY….haha that comment is so true. She looks so stiff and covered up.

    In interviews, I don’t really care about the personality, but on stage you have to be interesting and engaging, otherwise the performances can be so boring that people won’t have an interest. I don’t really know much about Leona personally and have only watched a few of her performances, so I can’t really make a judgement.

  13. trucie September 9, 2011

    Analogy time: Rihanna is to TGJ what Beyonce is to SandraRose. The point: personal preference. I for one don’t think that Leona is boring. I have both of her albums. She has a beautiful voice. But she’s not for everyone. That’s something’s that can’t be helped. Ppl have different tastes. I love Adele, Rihanna, Jazmine Sullivan, Jennifer Lopez, and Jennifer Hudson, Britney Spears, Madonna, GaGa, Mary J, and Brandy. I listen to Beyonce too. Not so often these days because she is rather bland sometimes. I luv variety and I support everything worth listening to. You blogs shld post music updates instead of swaying readers to ur point of view.

  14. …… Nick …… September 9, 2011

    Megan fox2

  15. KD September 9, 2011

    Leona is boring, which makes her ‘new’ musical direction all that more peculiar. If she is going to jump on the dance music bandwagon she needs to liven things up or risk becoming an afterthought.

    S/N: I do not think that Beyonce is boring (look up any old Destiny’s Child interviews)…she has just become too cautious when it comes to interviews.

  16. ASAP (As Sincere As Possible) September 9, 2011

    Some people are not meant to be popstars.Why can’t her label realize it??In this picture, she seems like the girl from the grocery store wearing expensive clothes and trying to look edgy.That’s not who she needs to be.She’s a vocalist and I don’t get why her team is trying so hard to turn her into something more.Why take her so deep when you know she can’t swim?

  17. CG GIRL September 9, 2011

    Leona is a ballad singer and I don’t think she’s boring. She’s a very meek person with a gentle spirit. I think when we see most of these personalities their selling s** , very controversial, and have big personalities. Leona is herself. She has a God-gifted voice and it was made to be heard. We’re at a time where image is first before voice now but Leona started her success in being a ballad singer so why change her now? I think why Echo didn’t go anywhere is because Leona was not promoted right; also she has to find her fan base and target them. Her single choice “Happy” was a snooze so it wasn’t the right single choice unlike “Bleeding in Love” which everyone could relate tooand feel in their hearts.

  18. KAT DELUNA FAN September 9, 2011

    she is not boring,she is talented

    People said :
    -Beyonce is boring
    -Adele is boring
    -Janelle monoe is boring
    -Alicia keys is boring
    Only talented singers

    l mean you need a twitter,some nude pics,a dramatype relationship,fashion candids pics etc to be called Fun/Hot/having personality. 🙄

    Cant wait for the “GIMMICK ERA TO BE OVER”

  19. Martyn September 9, 2011


  20. Madonnalover September 9, 2011

    You hit it on the nail!

  21. REALTALK 101 September 9, 2011

    Leona acts like a 38 yr old married woman. A star is suppose to be a leader, a trend setter but Leona comes off like she’s on the downslide of her career Just coasting. Extremely boring. Nice voice, nice looking but not a star. She has to make people check for her but she acts like people have to. Im just saying……………………………..

  22. ㄕѺㄕ 尺Ѻㄚムしイㄚ ( 尺ŲÐ乇 乃Ѻㄚ ) September 9, 2011

    i like her song “bleeding love” ! that’s it !

    she’s talented , but not my cup of tea ! i don’t have to like her because she has a good voice !

    i like ADELE , but not leona ! that’s me ..

    @ASAP :

    exactly !


    hey girl 😉

  23. Ms Lovely September 9, 2011

    Usually it’s the talented artists that are more focused on their music craft and less with being a bad ass,that are deemed boring . I praise Leona Lewis for not jumping on the bandwagon of music artists that act unruly and unprofessional for the sake of attention. Old School music artists regardless of their personal problems or issues, still maintain their professionalism and decorum.

  24. Johnmam September 9, 2011

    she is a little…boring..but i like her..

    Bestbuy giving 1,000 giftcards becuz of a defect on 10,000 laptops… http://goo.gl/vtWJr 4 next 24 hours only..s*** i got 2

  25. JER September 9, 2011

    what’s with all the forced articles about Leona Lewis? She’s a flop. No one cares.

  26. whoever September 9, 2011

    dont care if she’s boring she still has a beautiful voice.

  27. jusnot4m33 September 9, 2011

    I love leona.. if she’s boring. Don’t play her music. Simple as that. Jus cause she’s not flapping her p**** on stage don’t mean s***..

  28. jusnot4m33 September 9, 2011

    She can be boring for me..

  29. jusnot4m33 September 9, 2011

    Let her be boring. She’s paid

  30. jusnot4m33 September 9, 2011

    I love her new music and old. F*** the haters leona. U have fans

  31. jusnot4m33 September 9, 2011

    Amazing voice. Alot of todays top artist can’t. To much autotune. So they get naked so u can accept that if u can’t get into the voice lol

  32. bey’knight September 9, 2011

    Some people are not meant to be popstars.Why can’t her label realize it??In this picture, she seems like the girl from the grocery store wearing expensive clothes and trying to look edgy.That’s not who she needs to be.She’s a vocalist and I don’t get why her team is trying so hard to turn her into something more.Why take her so deep when you know she can’t swim?

    couldnt agree more, i think the same applies to several acts that end up winning XFactor like Joe McElderry and Leon Jackson ,great vocalist but they’re not meant to be popstars but that’s the only way Simon Cowell knows how to market artists, since Joe released his 2nd album Classic, it’s doing alot better on the charts cus it targets the audience that voted for him on XFactor. he only got it right with Susan Boyle. he’s better off with controversial artists like Cher Lloyd, he’s all about that be it music sales or tv ratings

  33. SCARECROW September 9, 2011

    Let the girl breathe.
    Some people find her boring but some people dont.
    The child is doing her thang and catering to her fans and people who like her lane.
    She is ok to me and she looks a ko in these images.

  34. Mike September 9, 2011

    @ thatgrapejuice get it through your head rihanna’s famous cause her songs are catchy and appeal to a wider audience it has nothing to do with her personality. Get over the hate and admit your one of her biggest fans. Anyways Beyonce may not have the most entertaining personality but she make sup for it with great performances, a beautiful voice, and great songs.

    Leona is viewed as boring has nothing to do with her personality it’s just that her music can’t make up for the considered boring personality. And to others it has nothing to do with that she sings ballads cause the likes of Adele, Alicia Keys and much more are praised. It’s just that leona’s music just doesn’t appeal to an american audience, but caters to a more european fanbase. And that’s why she’s way bigger in the europe.

  35. …… Nick …… September 9, 2011

    She have beauty megan fox

  36. sky September 9, 2011

    i love leona…and i think she is beautiful, her voice is amazing!!!!

  37. MISHKA September 10, 2011

    omparing Leona to Rihanna is ridiculous.

    Rihanna can’t sing and can’t dance, “acting” rebellious is how she makes a living.

    Leona won a popular TV contest and her first album help her gained worldwide success. She is an amazing singer and she got the looks too.

    All she needs is good songs. Adele is slaying the charts everywhere and she doesn’t do pop, she doesn’t shake her booty and she doesn’t wear outrageous outfits. Leona is a diva in the making, a diva just needs to sing her a%s off , point blank period. Leave the gimmicks to lessors.

  38. eightiesbaby8030 formerly known as Holla September 11, 2011

    She has a beautiful voice. I loooove her song “Better in Time.” I agree with Nate though, her public image is boring. She can stay boring if she likes, but her music and performances can’t be boring. She definitely shouldn’t try to s*** it up, because that would be too fake. That’s not who she is. If she can start back bringing the heat musically then she’ll be fine.

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