X Factor star Cher Lloyd slows it down on her new single ‘With Ur Love’.
Softer, subtler, and smoother, the ‘Swagger Jagger’ follow-up saw its accompanying video debut today baring the same qualities.
Check it out after the jump…
Now that’s more like it!
Why this wasn’t picked as the first single is beyond me. Yes, ‘Jagger’ hit #1, yet this packs an altogether more believable punch. Given its predecessors Marmite quality (see: love it or loathe it), this goes some way in the label push to justify Ms. Lloyd’s hype. I like.