Beyonce may be the one who sung about ‘Deja Vu’, yet it’s certainly a feeling chart rival Rihanna knows all too well..

For, after again falling short of sales expectations with her latest album ‘Talk That Talk’, the model’s team are scrambling to secure certifications to save face.

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Despite having sold just 370,000 copies in the States, ‘Talk’ was certified Gold by the RIAA over the Holidays.

And while seemingly a commendable feat, it’s important we assist in disambiguating any confusion Team Fenty are deliberately blowing into the air. You know, being the fair and unbias site that we are.

The 23 year old received the “honour” for 500,000 shipments of the album, as opposed to 500k actual sales. An “achievement”, which when put into context, cements her status as the Queen of all things Smoke and Mirrors. After all, the artists she’s so often pit against (and routinely placed above) stay farting out first week sales that she’s taking a month and some change to catch up to. I mean, which ever way it’s spun, the numbers don’t lie.

All gags aside, something has clearly gone wrong with the handling of her “surface-successful” career. Why, after 6 years, are the masses still not interested in buying her projects at point of release? Why must her campaigns be so reliant on the “force-feed em ’til they like it” model? Because if there’s no plausible response, one can only assume it’s because she’s wack.

Your thoughts?