Get familiar with ‘Proud’, the latest charity single by JLS.
In aid of Sport Relief 2012, the cut hits outlets on March 16th and is followed by one-off matinee concert put on the group on March 24th, which is set to feature a number of special guests.
Levels above the tracks they usually put out, ‘Proud’ does the trick from start to finish.
Armed with moving lyrics and carefully produced vocals, we really hope whoever is responsible for writing this has signed onto work on their new album.
Because, with a strength and personality they’ve been missing since their ‘Beat Again’ days, ‘Proud’ rightly showcases the talent once overshadowed by generic dance numbers and auto tuned vocals on ‘Jukebox’.
Tickets for the Sport Relief concert go on sale January 20th from 9.30 am here.
Promotional snap courtesy of Ray Burmiston.