Due greatly in part to the passing of pop icon Whitney Houston, this week’s 54th Annual Grammy Awards drew in its second largest audience ever. In such, stars slated to perform, namely Adele, Katy Perry, Chris Brown, and Nicki Minaj, have seen the showing give them considerable boosts in their own individual endeavors. Adele, the long running Billboard champion, saw her triumphant stage return encourage album sales of 500k in the week following the show and now reports indicate her songs ‘Rolling In the Deep’, ‘Set Fire To the Rain’, and ‘Someone Like You’ are on track to sell 250k, 220k, and 170k downloads respectively.
Also, following reports of Houston’s untimely passing, the pop starlet moved over 1 million singles and albums in less than 5 days and landed her signature hit ‘I Will Always Love You’ back in the top 10. Next week will see the full download sales realized and are expected to land in the 250,000 to 300,000 range of this song alone.
Unlike Adele and Houston, Minaj, Perry, and Brown all unveiled new music this week to spearhead promotions of their forthcoming ventures. Perry, who has already clocked 5 #1s from her ‘Teenage Dream’ album, is readying its follow-up, ‘Teenage Dream: The Complete Confection” (March 26th), and may be on the road to notching her 6th! While fans were disheartened with news, due to new Billboard ruling, that number 1s from the re-released set won’t be included in her ‘Dream’ tally, it certainly hasn’t stopped their support…
Besting Britney Spears‘ dominance over the digital download domain, Lady Gaga‘s ‘Born This Way’ set first week download records (448k) after its debut via live performance on the 2011 Grammy stage. Following in similar footsteps, Katy Perry’s Grammy performance of ‘Part Of Me’ set off a move of a whopping 400,000 to 420,000 downloads (by week’s end) and could best Spears’ 411k sales of ‘Hold It Against Me’.
Elsewhere, rapstress Nicki Minaj launched ‘Starships’ – the first official single from her set ‘Pink Friday: Roman Reloaded’ (April 3) – to the tune of 150k downloads while R&B comeback kid Chris Brown picks up with ‘Turn Up the Music’. The visual for the track, which debuted today, is certain to help the singer complete the 150k-170k he’s expected to move by week’s end.