Since bursting onto the scene 8 years ago, JoJo has been hailed as having a voice well beyond her years.
However, now 21, the Boston native is keen to embrace her young womanhood on forthcoming album ‘Jumping Trains’. Case, point the set’s new promo single ‘Sexy To Me’.
Produced by Danja, the titillating cut (which had been floating around in demo form for some time), ushers in a much more risqué JoJo.
Get familiar with her below…
With lead single ‘Disaster’ experiencing a slow, yet steady, yet still slow ascend, we wholly commend the commissioning of ‘Sexy’ as a buzz amplifier.
The solid midtempo re-connects Jo with the ‘gritty Urban’ she so skillfully excelled with on 2006 effort ‘The High Road’ (see: ‘Anything’, ‘The Way You Do Me’). However, it’s for this exact reason that ‘Sexy’ should serve as nothing more than an album track.
By no means ‘bad’, the song presents quite the conundrum in that it’s solid (and moreover introduces her sexuality the “right” way), however it’s simply at odds with the flavour of Pop and Pop Urban dominating the charts at present. And with chartings being of paramount importance to any artists’ longevity, Jo – to put it simply – needs a hit. Something, given the current climate, we’re not sure this will be allowed to be.
Still, we believe in Ms. Levesque’s talent and are confident that it will be hailed both critically and commercially in due course.
To aid that cause, we’d love to see her dabble in a sound similar to the Urban/Pop she and Timbaland served up with ‘Lose Control’:
Anyway, enough of my babbling. ‘Sexy To Me’…