X Factor UK star Marcus Collins is back…and some time ahead of schedule.
It appears mentor Gary Barlow‘s promise to really take time out to hone Collins’ niche has been back-peddled on, as the video for his first single ‘Seven Nation Army’ (White Stripes cover) premiered today, with its accompanying album arriving next month.
Are we surprised? No, not really. X Factor (these days) – as much as we love it – is as “real” as Sunset Beach. Indeed, Barlow has very little say-so over Collins – who is signed to a different label and isn’t managed by the Take That star either.
As such, it’s left to the Liverpudlian to establish credibility on his own accord. Find out how he fares after the jump…
Excuse us while we wash the taste of “meh” out of our mouths. For, while by no means criminal, both the song and video are all a bit sub-par. All a bit Olly Murs, if you will.
Still, perhaps team Marcus have smartly rationalised that today’s industry is increasingly “blink and you miss em” – especially for talent show acts. Whether their rush-release approach will work with Marcus will be interesting to see.