From The Vault: Beyonce, Britney Spears & Pink – ‘Pepsi ‘We Will Rock You’ Commercial

Published: Sunday 4th Mar 2012 by David

This week’s From The Vault pick  differ from previous editions, in that it comes in the form of a commercial. But not your typical commercial. No. Try the mother of all commercials.

Featuring an all-star cast of leading Pop megastars, we are talking Pepsi’s 2004 Gladiator campaign.

With such venture, Pepsi Co hit the nail on the head in more ways than one. Using a reworked version of the already immense ‘We Will Rock You’ by Rock outfit Queen, the commercial for many is Pop “nirvana”. In that it brought under the same arena four of modern times leading acts: Latin heartthrob Enrique Iglesias, Pop-royal Britney Spears, Rock-chick Pink, and of course Ms. Sasha Fierce herself Beyonce.

Journeying back to the Roman Empire, our three heroines join forces to take down General Caesar. Each of them are afforded ample time to shine; with Britney serving up sex-appeal in earnest, Beyonce displaying ‘Diva 101’ and Pink repping for the rock community with her trademark “power rasp”. Like the adorning audience, we ate this up!

From the faultless casting to the impeccable cinematography, the big-budget affair is a prime example of the force Pepsi the brand is and how it operates to stay relevant to its younger generation – after many a successful past campaign with the likes of Michael Jackson.

EPIC, quite literally!

Your thoughts?

 

Comments 45

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  1. ThatBoyLuke March 4, 2012

    BRITNEY

  2. POP ROYALTY ( RUDE BOY) March 4, 2012

    Britney : Fading Star. she did Good during her shelf life. But after her expiration date. she became normal ! living’ by her great PAST-accomplishments.hope she get back on track !
    P!nk : Usually overlooked despite being talented. maybe due to her Bitchy IDGAF attitude !
    Beyonce : The smartest among them.

    COOL Trio (*__^) !!

  3. Aishaaguilerakeys March 4, 2012

    Never saw the commercial in full, only extracts. Decent commercial, but despite all the superstars they can afford, Pepsi still can’t outsell Coke.

  4. LaLa March 4, 2012

    I still wish they Had “WWRY” full (recording) version! All three look HOT in there & definitely better than recent Pepsi commercial.

  5. deejaybaps March 4, 2012

    amazing commercial … all 3 are still superstars today regardless of how many years old this is.

  6. Carl Neufville March 4, 2012

    Lol, i love how it sounded like a little Urban remx when Bey sang!

  7. xoxo March 4, 2012

    pink and beyonce were amazing! britney was good in those days aswell.

  8. BAA March 4, 2012

    Wow! I remember this commercial. Definitely one of my fav commercial. This was bac when B was just starting her Reign and Britney was a Dance Machine. Wow! That was a long ago lol Anyway i liked the B and Jlo one better!

  9. kimberly March 4, 2012

    I like this one but I liked the Bey and jlo and the one with beyonce walking to the vending machine. Damn Beyonce ripped these pepsi commercials.

  10. RoyalKev March 4, 2012

    1 word
    3 syllables
    Beyonce!
    Ms. Knowles is a legend! All 3 ladies are really the best of the last generation, with only a handful of others.
    Cool Commercial!

    http://www.thepagewithroyalkev.com

  11. Kingphoenix March 4, 2012

    Beyonce was the obvious star of that commercial, and her body was everything!

  12. LaLa March 4, 2012

    I just notice, that only B’s part has background music… o,O…

  13. LaLa March 4, 2012

    B’s = Beyonce’s*

  14. Grammy dammy sammy March 4, 2012

    Oh i rmbr this ! Hot stuff!!! At d time Britney was actually my fav lol, this was b4 03 right? . I wonder how expensive this commercial was. It must be close to Nicole Kidman’s 4mil chanel shot.

    All the ladies did great and Enrique as usual is a sight to see

  15. xedos March 4, 2012

    why bring this up slow news day or rihanna hasn’t s*** today?

  16. Lax March 4, 2012

    @XEDOS,,,,ROTF,,,,,,CRYING,,,,,,LMAO

    THREE,,,,,,,POWER HOUSES FOR SURE!

  17. KAT DELUNA FAN March 4, 2012

    Beyonce shitted on them vocally ..
    Good commercial,P!nk is such a talented person

  18. Lax March 4, 2012

    THREE WOMEN
    THREE HEADS
    THREE HEARTS THAT BEATS
    THREE MINDS!!!!!!!!!!!!!!!!!!!!!!!!!!!!
    AND THEY ALL BLEED WHEN CUT!!!
    AND THEY ALL HURT WHEN THEIR HEARTS ARE BROKEN!!!!!!
    AND THEY ALL USES THE BATHROOM, AT DIFFERENT TIMES OF COURSE!!!!!

  19. nezlaos March 4, 2012

    ok im a rih stan but i just really fell in love with these 3 ladies all over again. these girls really were on top of the world and still continue to remain relevant to this day. i love jlo but this commercial is def better than beys and jlos.

  20. Tasha32 March 4, 2012

    @Kingphoenix yes Bey’s body is the truth and YES she def slayed this commercial. Pink sounded good too but we can all see Bey was the stand out! I liked the one with her and JLo too

  21. Spice world March 4, 2012

    Bey that bOdy!!!!

  22. QueenSize March 4, 2012

    Beyonces skin tone and body knocked The other ladies down to the ground. P!nk’s voice stood out the most and was the best for this type of theme. Pepsi made great commercials until they did 2011 Superbowl which made black women look angry and jealous and inferior. I try to avoid Pepsi products now

  23. Songscribe March 4, 2012

    I am not realy a B Stan but her body looks perfect as always. She is the definition of sexiness. I loved her and JLo,,, extremely s*** bodies.

  24. fatu sankoh March 4, 2012

    i use to love that add bey looks beautiful as always and i love all the ladies they did good

  25. Tbozfan10 March 4, 2012

    That’s an old ass commercial. I think it was actually in ’03. It’s nice to see that each of them are still having success today in 2012. God knows that’s amazing in the music industry.

  26. MISHKA March 4, 2012

    If my memory serves me right, this was Britney’s last commercial with Pepsi and Beyonce’s first.

    Beyonce was brought in to replace Brit-Brit, whose was fading already.

  27. gaaglooo! March 4, 2012

    Great Pepsi commercial, Pink’s voice suite better this song than Bee and Bri!

  28. Nic March 4, 2012

    BEY’s body in this shot and Still Is; #thetruth!

  29. Minajesty March 4, 2012

    Beyonce, Pink & Britney > Rihanna Katy Perry ke$ha

  30. Jacki H** March 4, 2012

    this is why i love pepsi plus it tastes more sugery!

  31. JER March 4, 2012

    Another exscuse to throw BeYAWNces name out there

  32. Tyler March 4, 2012

    And another reason for you to troll a BEYONCE post

  33. richnblack11(just like bey) March 4, 2012

    Yass BEYONCE body was everything

  34. richnblack11(just like bey) March 4, 2012

    Haters give it up yall have tried everything and still can’t stop her.

  35. Onyx March 4, 2012

    Back in the day when Beyonce was cool, Britney was still Hot, Pink is the only want who gets better. SAM make a “From The Vault” of the Pepsi Commercial of Beyonce, Jennifer Lopez and David Beckham, J.Lo overshadowed Beyonce and PLEASE put the behind the Scenes when Beyonce is talking about how much she admire J.Lo and how excited she was of working with her OH! and don’t forget to put the Picture when the two show their Butts.

    This, jump to 3:23

    http://www.youtube.com/watch?v=JbOzG-zSvAo

    http://www.flickr.com/photos/16441693@N07/2546262125/

  36. josh March 4, 2012

    LOVE Beyonce & Pink.
    They sounded Amazing

  37. Darren March 4, 2012

    LOL terrible. dont think that ever aried on US Tv, its the most cheezy and embarrassingly long piece of junk.

  38. Ass March 4, 2012

    GAAGLOOO!

    March 4, 2012 at 1:49 pm

    Great Pepsi commercial, Pink’s voice suite better this song than Bee and Bri!
    ——
    Get outta my head. I was gonna say the same thing! Lol!

    Pink is amazing. The good old days before they all joined the mommy club.

  39. riri March 4, 2012

    @ONXY

    what is your problem?

    Jlo and beyonce does not sing in that commercial! From the vault is ABOUT artists from the past and their videos! Sam is FAIR on this issue because he doesnt just talk about beyonce, he also talks about other artists in the past! Plus this post is not just about beyonce, it is also about britney and pink!

    So do one and stop being pressed over beyonce! She SLAYED in this commercial, so what? does that mean this will affect your favourites? NO! move on! Beyonce will alway be around whether you or I or anyone else likes her or not!

    back to topic:

    YES I remember this time! Beyonce was sooo hot then! They all did a good job! well done to ALL for still being relevant! Many people posted on from the vault are not relevant today!

  40. RICK March 4, 2012

    @ONYX
    I SEE U ARE STILL IN YOUR PRESSED LITTLE DREAM LAND
    KEEP ON DREAMING
    THEY ALL DID VERY WELL
    WHATS UP WITH PINK THESE DAYS NOT HEARING FROM HER
    BUT BEYONCE BODY AND VOICE
    FIREEEEEEEEEEEEEEEEEE

  41. Just Me March 5, 2012

    This is my first time seeing this.

  42. lolax March 5, 2012

    BRITNEY SPEARS *.*

  43. jesse lopez March 5, 2012

    the one with jlo and bey was sooo much better. it made more sense than this too. but they all looked beautiful.

  44. Jake March 16, 2012

    Damn, Britney is so s*** and effortless in this. Beyonce looks good too but she kind of looked like a cow drinking the pepsi and Britney is so much more sultry and seductive the way she handles that can. Pink has a good voice.

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