This week’s From The Vault pick differ from previous editions, in that it comes in the form of a commercial. But not your typical commercial. No. Try the mother of all commercials.
Featuring an all-star cast of leading Pop megastars, we are talking Pepsi’s 2004 Gladiator campaign.
With such venture, Pepsi Co hit the nail on the head in more ways than one. Using a reworked version of the already immense ‘We Will Rock You’ by Rock outfit Queen, the commercial for many is Pop “nirvana”. In that it brought under the same arena four of modern times leading acts: Latin heartthrob Enrique Iglesias, Pop-royal Britney Spears, Rock-chick Pink, and of course Ms. Sasha Fierce herself Beyonce.
Journeying back to the Roman Empire, our three heroines join forces to take down General Caesar. Each of them are afforded ample time to shine; with Britney serving up sex-appeal in earnest, Beyonce displaying ‘Diva 101’ and Pink repping for the rock community with her trademark “power rasp”. Like the adorning audience, we ate this up!
From the faultless casting to the impeccable cinematography, the big-budget affair is a prime example of the force Pepsi the brand is and how it operates to stay relevant to its younger generation – after many a successful past campaign with the likes of Michael Jackson.
EPIC, quite literally!