Nicki Minaj is on a roll.
Sure, while her live performances could do with a little work, there’s no denying her meteoric rise to the top of the global stage. For, after inking a lucrative deal with Pepsi CO, the Rap beaut has landed a major gig with Adidas, now the face of their latest campaign.
Enlisted by designer Jeremy Scott, Minaj is now the face of Adidas’ Fall/Winter 2012 Campaign, taking to Brooklyn, New York to shoot the ad last night.
Named Jeremy Scott x Adidas, the campaign arrives Nicki‘s latest album ‘Roman Reloaded’ debuted at #1 in the UK, US and Japan, selling 50,000 units in the UK and 252,000 copies in the US in its first week alone.
This, coupled with growing sales worldwide is set to make it the highest selling LP in the world this week, despite heavy competition from Adele‘s ’21’ and Madonna’s ‘MDNA‘.