Brand Minaj : Nicki Inks Deal With Adidas

Published: Thursday 12th Apr 2012 by David

Nicki Minaj is on a roll.

Sure, while her live performances could do with a little work, there’s no denying her meteoric rise to the top of the global stage. For, after inking a lucrative deal with Pepsi CO, the Rap beaut has landed a major gig with Adidas, now the face of their latest campaign.

Details below…

 

Enlisted by designer Jeremy Scott, Minaj is now the face of Adidas’ Fall/Winter 2012 Campaign, taking to Brooklyn, New York to shoot the ad last night.

Named Jeremy Scott x Adidas, the campaign arrives Nicki‘s latest album ‘Roman Reloaded’ debuted at #1 in the UK, US and Japan, selling 50,000 units in the UK and 252,000 copies in the US in its first week alone.

This, coupled with growing sales worldwide is set to make it the highest selling LP in the world this week, despite heavy competition from Adele‘s ’21’ and Madonna’s ‘MDNA‘.

Your thoughts?

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  1. Vella April 12, 2012

    NICKI MINAJ YOU ARE NOT MISSY ELLIOT!!!

  2. tay April 12, 2012

    Good Sh!t

  3. Ja’mila Dior April 12, 2012

    Nicki is in the H.O.V lane and you other b****** is soul train.

  4. Tren April 12, 2012

    Adidas + Nicki = Me Never buying a pair of Adidas again

  5. GetChaLife April 12, 2012

    Haters, please feel free to write yet another 4 page essay about how Nicki isn’t winning. OPI, MAC, Pepsi, Nokia, & Adidas! Not to mention she collaborated with Versace. When it comes to being a stan of any artist, there is no better feeling than when your fav is winning! *Waits for the haters to do their job*

  6. QueenOfTheNavy April 12, 2012

    Oh my gosh.
    Im tired of seeing this fake b**** all over my screen, she thinks she’s GaGa, trying to beat Rihanna and stays copying Kim.
    I’ll tell you this though, Id like to see what would happen if she and Rihanna released singles in the same week THEN we’d see how ‘crossover’ this cartoon really is.

  7. ShadeCatcher April 12, 2012

    This was shot in Brooklyn? Chile that is the ultimate form of shade! Shading a b**** in her hometown while cashing in millions from a campaign.

  8. KimmyBlanco April 12, 2012

    f***** b****
    you shot this campaign in the Queens hometown. she did this s*** on purpose just to spite her.
    copy cat fraud!
    You guys wanna act like shes the oriignal and did everything first when it was kim who did it all and now people are acting like it was her.
    If she didnt have her b*** and boobs done she wouldnt be this popular, thats why her dumbass album flopped.

  9. NiceDay April 12, 2012

    @QUEENOFTHENAVY Lmao the fact that you mentioned singles is enough to make me die! You know better than to say “Let Nicki release an ALBUM the same week as Rihanna” mind you, a single costs $1.29, an album starts at $10. When your album is #1 in the US, UK, Japan, & Scotland, it’s safe to say you’ve crossed over. & I’m not even a Nicki stan.

  10. MSTEEFROMDC April 12, 2012

    LIL KIM= ICEBERG, VERSACE, LOUIS VITTON, MAC, OLD NAVY, THREE OLIVES, CANDIES, ETC.

    PLEASE LETS NOT GO THERE, KIM’S ENDORSEMENTS CRUSHES NICKI’S
    IJS

  11. KAT DELUNA FAN April 12, 2012

    Nicki is on KATY LANE
    Lmao it’s like she is accumulating her pop contempories (Gaga,katy..) record deals like a swagga jacker.I respect hustler but Nicki stop being in everybody footsetps.You are a follower at this point.She even wanted to be a judge on american Idol (said it to JLO).She is giving me envious aura NOW 😕 😕 😕

    @NICEDAY
    Dead ……………..FATLINE -_- Dragged.com

  12. AppleNerd April 12, 2012

    @KIMMYBLANCO A Kim stan should not be commenting on anyone’s plastic surgery considering your fav is walking around looking like LeToya Jackson’s bad seed. I guess a flop means having a number 1 album in over 4 different countries.

  13. kimberly April 12, 2012

    queen of the navy. this comment is coming from jealousy. why would tou compare a hip hop artist to a so called popcorn pop tart. Niki is doing her thing and what single release have to do with that. As much as I don’t support niki, your comment is ridiculous. Are you mad that niki got a #1 album and rihanna didn’t. or are you mad that starships reached top ten and rihanna 3 singles fell 10 feet deep. Girl get it together and let the cartoon character live. Rihanna is a disposable artist and so is niki. They both have nothing groundbreaking about them but a major label

  14. Sunsetdrop April 12, 2012

    @MSTEEFROMDC Correction, Lil Kim never had an endorsement with Louis Vuitton. She did a photo shoot for David Lachapelle inspired by Louie but she & the company never collaborated. Same goes for Versace. There is a difference between a photo shoot & an ad.

    • TruthBeTold June 4, 2012

      Kim modeled for Louis Vuitton for almost a year. Not to mention Marc Jacobs is one of her closest friends. She was also friends with Alexander McQueen before his death. You are correct that there was no LV endorsement ,but she was a paid LV model.

  15. Sharpie April 12, 2012

    Giuseppe Zanotti makes custom sneakers just for Nicki. I hope she doesn’t leave them behind just to be on good terms with Adidas.

  16. Young Firestarta April 12, 2012

    She got another endorsement. And? Yo how many times do I have to say it? This is a business. She is on the grind. So what? No one complains abouts Queen Bey and her deals. Beyonce is gonna be a billionaire before the age of 35 because of endorsements. Rihanna makes tons of cash, so Nick ain’t allowed to make paper?

    I know this bytch ain’t liked but….um…some of y’all is stressing over this girl way too much.

  17. edubb April 12, 2012

    @sunsetdrop

    Lil kim (though STILL WAS A HARDCORE RAPPER) RACKED IN ENDORSEMENT DEALS WITH MAC GLAM, OLD NAVY, AOL, CANDIES, HAD HER OWN LUXURY WATCH LINE, DID PRINTED ADS WITH VERSACE, HAD HER OWN T-SHIRT DESIGNED & SOLD BY MARC JACOBS, THREE OLIVES VODKA, 1ST FEMALE RAPPER TO APPEAR ON A VIDEO GAME (DEF JAM TAKES NEW YORK). 1ST FEMALE RAPPER TO DO THE SUPERBOWL (SB 34) INTRO. ENDORSED ICEBERG JEANS, DOLCE & GABBANA. SO LIL KIM HAS TRAILBLAZED THE ROAD NICKI MINAJ IS WALKING ACROSS!

  18. edubb April 12, 2012

    @APPLENERD
    NICKI WENT #1 IN 4 COUNTRIES WITH A COMBINED SALE OF GIVE & TAKE 420K! THAT IS NOT GOOD FISCALLY DUE TO THE PROMOTION SHE HAD. JEEZY, WALE, J. COLE DID 200K+ WITHOUT HER TYPE OF PROMOTION. NICKI GOT TO DO A LOT MORE TO GET THOSE ALBUM SALES UP. I DON’T LIKE NICKI BUT I WOULD BUY MY DAUGHTER THAT COAT THOUGH, IT FITS HER 7 YEAR OLD PERSONALITY 🙂

  19. Roman Zolanski April 12, 2012

    NICKI MINAJ IS DOIN HER DAMN THANG. Y TF IS EVERY BODY PRESSED. I DON’T GIVE A F*** WHAT LIL KIM DIS BACK IN 1865. HOW DARE Y’ALL BRING PLASTIC SURGERY IN DIS WHEN KIM LOOK LIKE A JACKSON FAMILY MEMBER. #1 IN 4 COUNTRIES? U CALL DAT A FLOP? A FLOP IS NOT DOIN S*** FOR YEARS AND ALL OF A SUDDEN WANNA DO SUM WHEN A NEW B**** ARRIVED ON THE SCENE. IF IT WASN’T NICK BUT SUM OTHER RAP B**** IN THIS POSITION DEN EVERYBODY WULDA BEEN TARGETTING HER. LEAVE NICKI ALONE AND LET HER DO HER. Y U KRIM FANS STAY ON NICKI S*** DOE. LIKE I SWEAR Y’ALL SUM FANS FORREAL. KEEP DOIN U NICKI AND GET DAT MONEY #FuckIsOnYaBiscuit?

  20. Jason Santoro April 12, 2012

    Is it me or this trick getting FAT?? I meant Fatter!!

  21. Keisha April 12, 2012

    @SUNSETDROP Kim had that Old Navy deal which was worth millions.

  22. MISHKA April 12, 2012

    Adidas? Really?

    Can she even double-dutch lol

  23. op April 12, 2012

    jealousy is pleanty full over here,you all are knocking nicki business moves,and talking about how much certain people did it first,f-ck that if them people did it first what do they have to show for it now,they are broke as f-ck only thing they have to say is that they did it first,i rather take the millions than be living in the pass and be talking about sh-t i used to do,f-cking pass tense b****…….anyways congratz nicki minaj stay on that grind i love seeing a sista doing there thing.

  24. Trinity April 12, 2012

    Nicki’s in the HOV Lane, you will deal!!!

  25. Army Of Queen Aaliyah April 12, 2012

    Performance Could Use SOME WORK !? Really Sam ! That ” Performance ” Needs A Miracle ! 😉

  26. Black Madonna April 12, 2012

    GET EM NICKI !!!!

  27. Os April 12, 2012

    keep doing you nicki.

  28. TheZolonskiTrap April 12, 2012

    If you don’t want the shoes because she’s the new face, DON’T F****** BUY THEM!!! who’s feelings are you gonna hurt?……i swear haterz are sooooo f****** ridiculous sometimes…if it was that -other b****- ya’ll would hop on her d*** like f****** white on rice…anyways anywho

    Nicki Minaj B****!!! you in th e mutha fuckkin HOV Lane…i mean these wack ass b****** didn’t know what the f*** a hustle was until you showed dem..they thought they knew but they….just didn’t…i mean Pepsi, Adidas, Roman Reloaded the Tour…and a who but more..keep doin it!!!
    #I’mInTheHOVLane

  29. Onlooker April 12, 2012

    Why are you all mad? Why is Kim being mentioned? I like Kim and all but you Stan are sooo pressed on Nicki. Nicki is in her own lane. Her and Kim raps about different things. Nicki has always write her own s***. Are u guys mad nicki wears a colorful wig because u guys thought Kim did it first? Entertainers have been wearing pink, green and blue wigs pre kim. I don’t see anything else similar. Gaga and nicki wears outrageous outfits but nicki is colorful and gaga is dark. Just give nicki her pro. Crying about sImilarities is not going to put Kim back on top or knock nickis hustle.

  30. Junior in Jamaica April 12, 2012

    She needs something…her face and that blonde looking disgusting.

  31. {Jeremy Scott Adidas|Jeremy Scott Bones|Jeremy Scott Shoes} April 11, 2013

    I feel that is one of the so much vital information for me. And i’m happy reading your article. But want to commentary on few basic issues, The web site style is wonderful, the articles is in reality nice : D. Good job, cheers

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