June 19th marks the release of ‘Braveheart’, the latest project by Ashanti.
Launching the LP with ‘The Woman You Love‘, the songbird took to ‘Jimmy Kimmel Live‘ to perform the single live.
As much as we like ‘Love’, it’s time Ashanti stopped pushing it and revamped her campaign.
For with two months to till the album’s release, there’s still time to fish for stronger material to ensure the LP gets the attention it deserves.
Yes, this performance was on of her best to date- but she might as well have been playing to closed ears, because the likelihood of Kimmel’s audience going out to purchase it are slim to none.
What she needs- are cuts catchy enough to grab listeners even if they don’t consider themselves to be Ashanti fans. Cuts, along the lines of Usher‘s ‘Climax’ or an R&B flavored ‘A Thousand Miles’, by Vanessa Carlton.
At least then, she has a greater chance of attracting passing trade in record outlets once ‘Brave’ debuts.