Whether you like it or not, Rita Ora is here to stay.
Indeed, for one reason or the other, there are some who wrote the starlet off as a 1 hit wonder, following her success with the dubstep smash ‘Hot Right Now’.
Well, today will see many a word swallowed, now that she’s scored her second UK #1 single- breaking an enormous record in the process.
With her single ‘RIP‘ now atop the UK singles chart, Ora has broken her own record for scoring the fastest selling song of the year, following ‘Hot’s speedy ascent to the same spot.
Snatching the position from X Factor Head girl Tulisa, ‘RIP‘ also kicks dust in the face of Rihanna‘s ‘We Found Love’ and ‘Where Have You Been’, despite the latter coming out six weeks ago.
So, now she’s proved her worth as a singles act, here’s hoping Team Rita is readying a campaign centered on her LP.
A campaign, strong enough to ensure the project is worthy of her growing hype and slick enough to convince the public Ora is worth their $10.
This, we think, can only happen if she ups her performance game (structured choreography>mindless jumping) and exaggerates her ‘British‘ during US promo. Yep- glottal stops galore.
For, with model looks, quality vocals and a personable nature, Rita’s assets make her a global act just waiting to happen. Let’s just hope her team are well equipped to make the most of them.