Last night saw Ciara unveil the name of her new LP ‘One Woman Army‘.
Now peep her share more on the long awaited project via MTV today, below…
Here’s hoping Epic are readying a lengthy (we can’t stress that word enough) campaign for ‘OWA‘, beginning long before the project actually drops.
For, far too often do acts drop records with little regard for how they are perceived by the buying public, assuming the music will miraculously sell itself.
This is why we hope Epic drops the album in the final quarter- preferably Black Friday for obvious reasons- and spends the next few months reintroducing Ciara to the world, leveraging her oft overlooked assets with her extensive track record to re-brand her as a worthy competitor to the likes of Rihanna and Co.
Because as of now, Jane Doe has no obvious reason to pick up a Ciara CD when ‘Loud’ and ‘Teenage Dream’ is likelier to be the safer option.
Here’s hoping that changes with the surfacing of a groundbreaking new sound, creatively rich music videos and a well manned strategy to enhance the public’s perception of Ms.Harris before the launch.