As well as serving up that fierce realness in the latest issue of Vegas magazine, Kelly Rowland also opened up to the publication about her hotly anticipated follow-up to last year’s ‘Here I Am’.
Details after the jump…
Via Vegas magazine:
“I am more excited going into it this time than last time [her third solo studio album, Here I Am, came out in 2011], because I have a concept,” Rowland says. “I’m making this album for my ladies, oh, yes, and it is strong. All of the producers I’ve been working with get the concept so much that they brought in a little more aggressive—and sometimes masculine—approach, but there is a really incredible top line: I want to tell women how incredible we are, how our intuition is so spot-on. Sometimes we don’t listen to it, but it is the thing that can actually make us happier.”
When asked if, um, her male listeners could find a message somewhere in the new release (the time frame for which is still being worked out, with the end of the year being the target), Rowland laughs again. “I know that men will buy it,” she says. “Y’all will definitely buy it and sing to it. You’ll say, ‘I can’t believe I’m singing to this!’ If you want to learn about women, listen to my next album!”
Rowland is currently fine-tuning a music style close to her heart: classic rhythm and blues. To prepare, she re-listened to her favorite R&B records by artists including Whitney Houston, Marvin Gaye, and Stevie Wonder. “What triggered it all was when I was on tour last year with Chris Brown,” she says. “I stopped by Hitsville U.S.A. [the nickname for Motown’s first headquarters in Detroit], and saw all of this history; it filled my soul up to the point where I wanted to tell my story. To me, it’s really about having something to say, and people love that. That’s what’s so great about Adele: She is a storyteller.”
*******
Exciting times!
Despite possessing the ability to convincingly convey many a genre, Kelly clearly found her “success niche” with R&B on her last outing (see: ‘Motivation’).
With more folk than ever rooting for her to continue “winning”, Ms. Kelly looks poised for heightened success – as long as the material is hot to trot. Especially with the compelling narrative angle she’ll be coming from.
And so as to ensure this plays out the right way, Rowland has employed a solid array of hitmakers. Those who’ve logged in studio time with the Destiny’s Child graduate for the project include Rodney ‘Darkchild’ Jerkins, Pharrell Williams, and Da Internz.
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YES!!!! Thanks TGJ! Everyone loves a good story, can’t wait to hear her 4th album! Good-luck Kelly, looking beautiful as always 🙂
OK Kelly is following my advice, Go girl, I love you!!
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I can’t wait! I’m ready for Kelly’s new album, I’m already sold! Teamkelly everyday all day!
Exciting!
Go Kelly!
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I love the direction that she’s going in. I would LOOOOVE it if many other artists can take the R&B route again. Music was still good in the early 2000’s because artists were still doing R&B. I’m not saying that EVERYONE should do R&B, but it would be nice to see some artists doing it again. When 2007-2008 rolled around, that’s when the music started changing to me. We had that damn “autotune” messing everything up, and then music started taking on more of a “euro-pop/techno” sound. After awhile, it looked like everyone’s sound was the same. It lacked soul and realness. And, that’s what music is missing today: “SOUL”, “REALNESS” and “FEELING”. We need to bring that back. So, do your thing Kelly! I hope others will do the same.
You Go Kelly,go back to your roots!
I just can’t wait to hear something from it. 🙂 #gokells
Kelly looks amazing! I’ll say it again, she was amazing in concert as part of the F.A.M.E. Tour. I would love to see she and Breezy tour together again!
this is really good. impressive hint of promo if she continues in this direction. this article alone is enough to kick off momentum, wish Kelly the best in the world. her idiotic “motivation” stans ruined it last year, hopefully lesson has been learnt and she now knows what bandwagon/coattail-riding fair weather fans are.
People these days think RnB has to be some monotonous cliche slowfest but back in the day the likes of Toni Braxton, Boys II Men took RnB to the clubs and top of the charts. RnB is a great but stagnant genre right now, love on top is example of how brilliant and exciting an RnB record can be. I hope Kelly balances it out on this record. Again promo is key. u are not in anyway a household name yet so promote, get on any stage available, have a strategy and structure.
All the best ma muah
We can all pretend like Kelly will slay but we all know that she will not!
REGARDLESS OF PROMO OR ANYTHING SHE WILL NOT EVEN SELL 100K WITH THIS NEW ALBUM. SHE MIGHT HAVE A “HIT” SINGLE BUT SHE SHALL FLOP ON THE ALBUM CHARTS.
KELLY JUST GIVE UP
JUST LET IT GO
JUST GET MARRIED AND HAVE SOME KIDS
YOU WERE NEVER RELEVANT.
and u are so relevant
Kelly will outsell nicki’s roman reloaded. Hahahaha now where’s Barbara Walters?
Speak for yourself! I’ll be buying copies…GO KELLY!!!
4th album? What was the names of the 1st, 2nd or 3rd one????
– Simply Deep
– Ms Kelly
– Here I am
dead @ ur name
Can’t wait ….
Kelly Rowland needs to remix and release “UNITY” as a single ! One of her all-time greatest hits that had NO promotional support at all. Amazing ballad <3 <3
Somebody please dislike this post. Lol. Why are you still trying for Unity?
OMG I can’t wait! Will definitely be buying!
so ready for album 4 – keep releasing good music and you will stay winning!