New Video: Dawn Richard – ‘Automatic’

Published: Monday 18th Jun 2012 by Sam

It’s here!

Dawn Richard‘s edgy video for new single ‘Automatic’ was unmasked moments ago at AOL Boombox.

Watch the former Danity Kane diva crank it up a notch after the jump…

Dawn served hot fire on a platter! Stunning video. 

Ms. Richard’s hustle continues to make for a fascinating watch. As an independent act, she is serving up material and visuals that established artists on major labels could only dream of doing. That is the true embodiment of artistic hunger. Here’s hoping a major label feeds her with a deal pronto!

‘Automatic’ resides on Dawn’s ‘Armor On’ EP, which is available now on iTunes.

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Comments 38

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  1. Kingphoenix June 18, 2012

    Asides from being a Beyonce stan, same you have some of the most basic taste i have ever seen.

    • Amazed June 18, 2012

      THIS VIDEO IS DOOOOOOOOOOOPE! FACT!

      • Kingphoenix June 18, 2012

        THIS VIDEO IS NOOOOOOOOOOPE! FACT!

    • O_O June 18, 2012

      SIT n STAY with that mess.

      This girl is better that anything signed right now. If you gave her the money some of your favs have not a single person would say she was not a star. This is the hunger and artistry of ole. Only the likes of Prince, Grace and MJ would have been would see themselves in Janelle Monae and Dawns artistic drive.

      I’m ready for her to bring out D’Angelique.

      • Kingphoenix June 18, 2012

        I’m glad you feel that way, instead of waisting your time on me go out there and support her. Buy her ep, r*** the replay video, tweet her s***, call the radio to play her music…do something and be productive so that she can shine the way you want her to do, because i see it, this is her last shot and then its over….Bew.

    • Nika June 18, 2012

      Yeah and u would know this b/c ur a record exec….STFU dude.

    • trudi June 18, 2012

      if SAM’s taste is basic, then ur tongue must’ve been hacksawed off and burned to ashes.

  2. Bobbyexp June 18, 2012

    Doppppppppeeeeee yassssss

  3. Amazed June 18, 2012

    THIS VIDEO IS SOOOOOO DOPE!!! TALENT AT IT’S BEST!!!!!!!!!!!!!!!!!

  4. ES June 18, 2012

    love dawn ever since danity kane. her EP Armor On is really good. i love watching her.

  5. Grab June 18, 2012

    She killed this. Love this video Dawn can really Dance and the vocal on this track slay. I know haters hate but how can you hate this chick her game and grind r on 1000

  6. Hilario June 18, 2012

    So this is how unsigned artist make music videos… I’ve always wondered how they would look like…. I Digress

    • O_O June 18, 2012

      What you doing better? Nothing….oh okay.

  7. Fresh June 18, 2012

    Dawn Slayed!!!!!

    #EnoughSaid

    beyonce could neva to the bey fan above!

  8. Auntie_Jackie June 18, 2012

    She’s talented, but a label needs to pick her up for her to take her career to the next level. She could blossom.

  9. Ciara’s Prince June 18, 2012

    love the new video!! Dawn is Proving that nowadays having a label behind you is great but doing things on your own are even greater!!!

  10. B4REAL02 June 18, 2012

    Get it DAWN!!!!!! I think it would be great if Missy took her under her wing….just looking at the creative styling of the video makes me think Missy Elliott….from the “She’s a B*tch” era

  11. JP June 18, 2012

    LOL Yes Dawn…got me on the edge of my seat at work. This is my favorite track off of the Armor On EP.

    I love her. Get it, boo.

  12. aishaaguilerakeys June 18, 2012

    Those moves are hard !

  13. 2012 June 18, 2012

    Dawn keeps getting better. She worked it out on this one!! Love her!!!

  14. Spuddy June 18, 2012

    Nice.

  15. Marcus June 18, 2012

    I love everything about her and her project. It’s refreshing.

  16. D.Strock June 18, 2012

    Love her.
    Love the EP.
    Love this track.
    Love this video.
    Yes ma’am. Werq

    • Kingphoenix June 18, 2012

      D. LUSIONAL

  17. pat June 18, 2012

    yall better not let her get major label backing..cuz she is gonna slay ur fav….lmao

  18. Chile Please!! June 18, 2012

    Who ever that don’t like this video is a hater……..It’s a shame when you finally have someone with talent & slaying they don’t get the props that deserved. Dawn should’ve been blew up every since “Bombs Away” that video & song was everything. Then again everyone is so f****** stuck on Beyawnce they don’t want to see another female artist do something better than her. GUY/GIRLS! Wake up….it’s not all about Beyawnce…she is not the only chick that can squat, pop, swing the hair, & do choreography. Personally I don’ t like Beyawnce, & Dawn’s 3 videos she released from Armour on slays every Beyawnce video. Now go run tell that…..

  19. leslie arnelle June 18, 2012

    don’t like the last look (red lips & white wig on her) but love the sound, shes dope and the vid was good.

  20. Slap-a-h** June 18, 2012

    She did that!

  21. Ayo June 18, 2012

    Personally I don’t like that much auto tune over a song plus I couldn’t really hear what she was singing about, but Dawn is a very talented person, and it’s very impressive the visuals that she has been able to come up with for this project considering that the budget is probably next to nothing, a lot better than most of the stuff out there today. I wish her the best

  22. Sade June 18, 2012

    See God?! People have gone from saying “I don’t see it for her” “no body is checkin for her” to “I hope a label picks her up she could be huge” “She is better than your favourite”.

    Faith + Passion + Heart = REACHABLE GREATNESS

  23. anon June 18, 2012

    For the record Dawn Richard is the artist with vision and a distinctive voice Kalenna is a talent with a pen for catchy lyrics and a slick urban appeal. LTTP was great but the lyrics were not exceptional nor creative. I’ll take the collaborative artistically CREATIVE writings of A Tell Tale Heart & Amour On over LTTP ANY. DAY.

    Stop with the sly digs move on or make up.

  24. Seriously? June 18, 2012

    I seriously dislike her voice on this song, I mad at her stylist for not putting some dax on her head top to keep that s*** down and I strongly question the editing for not putting a gloss finish a la Bombs video on this.

    This could have been a bomb story but I get it. She has the potential to be one of the greats.

    • Kingphoenix June 18, 2012

      In what warped reality would this be?

    • DE June 18, 2012

      Seriously, you chose to focus on her hair? You should contribute to her budget as she is an independent artist. It’s a very creative video and I give props based on her doing this alone. This video is visually better than a lot of the top artists out now.

  25. Popeater June 18, 2012

    For the those who keep bringing auto tune in this, listen to Dawn live and some of the Danity Kane’s stuff (2nd album), she has a very unique voice, and that’s the one the reasons why Puff liked her because her voice was unique. Anyways, Dawn keep doing your thing. Love the vid and the EP.

    • 1234ss June 23, 2012

      Unique where? She sounds like Brandy…. just sayin. Dawns a wonderful artist but you can hear Brandy all up and through them vocal chords chile.

  26. REALTALK June 18, 2012

    IM A BEY STAN… AND I KNOW THERE ARE OTHERS OUT THERE WHO MAKE GREAT S*** LIKE SHE DOES…

    DAWN KILLED IT AGAIN… AND I LOVE THIS SONG MORE THAN THE FIRST ONE…

    THIS SHOULD HAVE BEEN THE FIRST SINGLE… AND THIS NEEDS TO BE A NUMBER 1 HIT…

    ITS HAS NUMBER 1 WRITTEN ALL OVER… IF AN UNSIGNED ARTIST CAN BRING HEAT LIKE THIS… WHATS STOPPING THE OTHERS LIKE ASHANTI, BRANDY, MONICA, KELLY RO, CIARA, ETC FROM BRINGING IT LIKE THIS…

    DAWN JUST KILLED THEM WITHOUT EVEN BREAKING A SWEAT…

    • christine June 18, 2012

      My thoughts exactly and I am an Ashanti Fan….she has gone the independent route but is taking much too long to drop videos meanwhile Dawn is on a roll…

      As a matter of fact I didn’t even watch the video yet but I’m sure it is good because Dawn is very creative.

      I’m not a Bey fan at all tho…she is too commercial/ recycled but she has a huge machine behind her to keep force feeding us her so-called hits since her Bday album.
      But I agree with you that Ashanti, Brandi, Monica, Kelly and Ciara can do a lot better.
      Honestly I would like to see all of my black sista’s in the industry step it up….whether I’m a fan or not

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