Winning: Rita Ora Lands ‘VMA’ Commercial

Published: Monday 27th Aug 2012 by David

Now she’s mastered the fine art of dominating the UK charts, it would seem Rita Ora has set her sights on the US in time for her debut LP’s launch in the country.

Indeed, in what can only signal a promising start for the former Hollister sales assistant, she has scored a lucrative deal with ‘5 Gum’ in support of the 2012 MTV Video Music Awards.

Enjoying heavy rotation on US screens, fans can now peep a LQ version of the ad below…

Sure to boost her US profile by the time ‘ORA’ hits its shores, ads like these serve as a reminder as to how far Ora has come since her days on Roc Nation’s shelf.

Here’s hoping she rights wrongs committed by another ‘Ri’ and becomes the first starlet at the label to enjoy a US #1 album.

Until then, we’re sure holding the record for having the most British Top Ten singles this year will suffice.

Your thoughts?

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  1. Suicide Blonde August 27, 2012

    I laugh everytime Sam writes WINNING haha so desperate.

    • POP ROYALTY ( F*** Yo Fav) August 27, 2012

      i ROTFL everytime as well. he is Delusional.

      • Suicide Blonde August 27, 2012

        He is desperate, i can’t wait till the album flop in the US haha.

      • POP ROYALTY ( F*** Yo Fav) August 27, 2012

        it won’t be relevant enough to flop.

      • Suicide Blonde August 27, 2012

        LMAO!..that’s right.

    • Suicide Blonde August 27, 2012

      Love that Naomi Gif…the best thing of this post.

      • POP ROYALTY ( F*** Yo Fav) August 27, 2012

        Gisele bundchen >>>>

      • Suicide Blonde August 27, 2012

        Nobody beats Naomi on the runway, nobody, she is the reincarnation of the Goddess Nefertiti.

      • Suicide Blonde August 27, 2012

        Oh!…that was mean…but i still love her, there is something in her, i don’t know.

      • Suicide Blonde August 27, 2012


      • POP ROYALTY ( F*** Yo Fav) August 27, 2012

        i get the message 😉 !! COPYCAT.

  2. kelly August 27, 2012

    This commercial has already aired in the USA from a week ago. RIP has been released in the USA – A week a go. NOPE! Still not on the itunes 100 american chart.

    Did you not hear what Adam Levine of maroon 5 said? No care about the MTV VMA anymore, it has not been hot since XTina dissed Emimen on stage ( memba that? ) So, this pathetic attempt make Rita Ora looks so thirsty and desperate. We all know Beyonce and jay bought this commercial. The question is? Does Rita’s videos bump on 106 or MTV? NOPE.

    They are trying so bad to FORCE AMERICANS TO TAKE THIS girl on. But why? If her voice was all that and her music is so fresh, they would have to be s thirsty.

    Either you have star quality or not. At least Drake is making millions having his commercial played on TV. He is the real winner.

    • kelly August 27, 2012

      I think Rita Ora is being laughed at by rival labels and her rival singers. Begging for the rolling stone cover, Karmin is not begging they are just doing them ( they have had USA top 20 and top ten 10 countries – even the uk.

      Buying MTV unplugged sessions

      Appearing in MTV VMA commercial, yet, you will not even pictured on the red carpet; MTV do not play your videos; BET ( owned by the viacom ) do not play your videos and SONGS HAVE FLOPPED HARDCORE in America, and u uses MTV TRL QUEEN Rihanna to promote yourself and jack her life. SO FUNNY.

      I bet Interscope Def jam, Universal, RCA etc must be LOL hard. I bet LA reid at must be cracking up, like why are they pushing this thing, she is not beautiful like Hall or is can SANG SANG SANG.

    • mob August 27, 2012

      Come now, America loves Europeans of all stripes. If these fools embraced the gimmicks One Driection, The Wanted, JLS, Leona Lewis, & Canada’s Justin Bieber, Rita will be just fine!

      • Lax August 27, 2012

        Rihanna sends you a message from the UK!!!
        I’m selfish, impatient and a little insecure. I make mistakes, I am out of control and at times hard to handle. But if you can’t handle me at my worst, then you sure as hell don’t deserve me at my best.

      • MC the place to be!! August 27, 2012

        america barely rocks to JLS if we even knew who he/or they were and right along with the wanted i didnt know who they were until they performed on billboard awards

      • Britbutnotproud August 28, 2012

        I agree. Rita gets too much stick on here which is so unfair., After all she is just trying to make something of herself and if she has the likes of Roc Nation pumping money into her all well and good. Because so many wants her to fail I think its ulnlikely they will get their wish. My only gripe is that Rita Roc Nation needs to let Rita find her own style and stop trying to make her another Rihanna asthere is only one Rihanna just like there is only one Rita Ora.

  3. THE GAME August 27, 2012

    Looking like a crackhead

  4. POP ROYALTY ( F*** Yo Fav) August 27, 2012

    She Is not happening in US , please have a Seat ! I’m Sure if i take Off my clothes and get in a F*****’ Speedo i will have my own banner in Times Square for years , She’s a Flop in the US land , no one feel her there , Her songs are FLOPS over there and it is not even funny to say it after all that promoting and pushing , even Jay-z went to the radio-station with her to promote her single !!! he didn’t do that to Rihanna or even that other girl ” teairra something” !!
    just cuz you are talented doesn’t mean u gonna be a Star !! Ask Lots of Black artists and Many more Underground Artists of other Races and colors. it is about appealing to the masses , she just not “IT” , just a cute Stylish girl from London who’s having a good voice and can’t show that in her own Album but can do it when she cover “we found love” for 30 secs. #SAD #Tragedy

    • POP ROYALTY ( F*** Yo Fav) August 27, 2012

      i think Rita Ora to Rihanna is like What Keri Hilson is to beyonce. U put it as u like 8)

  5. lol August 27, 2012

    Yawn … FRANK OCEAN IS PERFORMING AT THE VMA’S!!!!!!!!!!!!!!!!!!!!!! …HATERS BE DAMNED !!!!

  6. POP ROYALTY ( F*** Yo Fav) August 27, 2012

    EVEN kat deluna had a Better Lead Single back in the day ….. The International Smash hit and club smash “Whine Up”

    • Suicide Blonde August 27, 2012

      LMAO!…that’s right, whine up!

    • jawon August 28, 2012

      u have brought up an interesting topic!
      as i was trying to get into Rita Ora’s “ora” album i couldnt help but notice a resemblence to Kats voice especially in Bad Girl. Then i thought Kat Deluna is a better Dancer/Singer than this chick and where is she at. Give us Kat for this Chic any day. Kat is above her, so why is this b**** getting all this promo when there are more deserving artist.

      • POP ROYALTY ( F*** Yo Fav) August 28, 2012

        exactly 🙂

  7. CBE August 27, 2012

    All of you are deluded, this chick signed for ROC Nation and is part of Jay z’s evil cult supported by the Elite powers, Im sure she has been initiated already and they will push her heavily and you just have to look at that album cover… I will watch her numbers. Rihanna? will they replace her? I dont want to speculate.

    • POP ROYALTY ( F*** Yo Fav) August 27, 2012

      Of course she’s Initiated baby , don’t you see the seeing eyes symbolism in her album cover , her recent s** kitten look for GQ , her doing that Music video for RIP in a car , which remind us when jay-z introduced Beyonce to them !! the same thing happened before 10000 times , C’mon ! u said nothing new !!
      They are all puppets in the hands of illuminati ! but Rihanna is not that Easy to be Replaced and she’s rebelling ! that “birthday remix” song was her way ! that’s y jay-z was ready with the next one just in case 😉 !!
      Katy , britney , rihanna and many more are rebelling and it is obvious !! but Britney shaving her heads was the ultimate tho >>>>>> i love britney for it !!

      • RobynDoesntGiveAFuck August 27, 2012

        that s*** really scares me but you’re right. all the symbolism is there. God (whichever one you believe in) be with us all!

      • POP ROYALTY ( F*** Yo Fav) August 27, 2012

        God IS with US. but it is sad to see all those clueless ppl sacrifice their “everything” for fame , and they know they will die either killed or drugged or the reason will Be unknown ….

        Once you Hit 30 , it becomes hard to accept you anymore and u will get replaced with a younger one.

  8. JP August 27, 2012

    I’m starting to feel bad for her. Her label thought they could capitalize on a decent looking fair skinned “edgy” female and it’s all backfiring.

    It’s so obvious her camp is trying to force her on anyone that will give her any attention. It’s quite off putting. I’m happy no one is interested in her just because she is so cliche and her music isn’t that interesting. It’s not her fault…it’s her management/labels fault. They developed her and promoted her this way (i’m assuming they also picked her awful songs).

    And I don’t blame TGJ…i mean, they are a part of the problem, but they’re getting a check or some other benefit from this arrangement.

    • RobynDoesntGiveAFuck August 27, 2012

      dont you find it strange that even though they shade rihanna everyday, tgj are invited to all roc nation events? their shady asses were even at the talk that talk listening party and see how many times theyve given them interviews with rita.

      • POP ROYALTY ( F*** Yo Fav) August 27, 2012

        cuz tgj make ppl like rihanna more ! cuz they will only do that after seeing the amount of hate this girl get from tgj. so they bring $ to roc nation and of course they will be invited .. #business101

  9. JER August 27, 2012

    Did she land a performance slot?

  10. MC August 27, 2012

    Winning: Rita Ora takes a s***! Sam sit the f*** down…shm

  11. WaitUrTurn88 August 27, 2012


    • mob August 27, 2012

      Like JayZ paid for the continued oh wooo is me pity party Rihanna has been having for damn near 4 years? If he is paying for Rita Ora, at least he is backing an actual singing talent!

      Anywho, we all know today’s music industry is not about talent but MEDIA PROMOTION, TRICKS, LIES & SCHEMES!

    • YellowBone August 28, 2012

      Rihanna performed at the pre-show of the VMA’s because she had a song that was hot that summer. It didn’t go to #1 but Pon De Replay was everywhere. On the radio, on tv shows, movies, 106 and park, BET, MTV.
      Of course with some promo but we in the US were more open to Rihanna than we are to Rita. Because Pon De Replay was a hot jam and everybody’s summer anthem.

  12. WJ August 27, 2012

    Why is she not happening in USA? Because she hasn’t had any U.S. TV performance yet.

    Jessie J, One DIrection, The Wanted and even Adele just became known in US when they had a live performance on popular TV shows. Rita didn’t have that oportunity yet (what proves Jay-Z doesn’t buy her anything), they’re just focusing on Web promotion and ZERO on TV.
    I really hope she performs R.I.P. on V.M.A.

    • mob August 27, 2012

      I wont be watching the show, as I see nothing that will provide a true spark to the evening. However, I would like to hear that she had an opportunity to perform. If they can allow Frank Ocean to scheme and scam his way through the doors surely thet can allow Rita to perform!

    • IStanFor Rita August 27, 2012

      Lies she perfomed at good morning america… highly endorsed by mtv

      • WJ August 27, 2012

        It wasn’t a promotional performance since it happened months after she released the song. And GMA is not like SNL or Ellen Show…

      • kelly August 27, 2012

        You only get ellen and snl when yo hit number 1. GMA was promotion, as is any TV exposure. She went on and no 1 cared. She is wack and not stunning. Her voice is basic.

  13. tb4life August 27, 2012

    no matter wat the haters say still winning

  14. Boss August 27, 2012

    2012 VMAS = FLOP

  15. mob August 27, 2012

    RihNOT fan’s can hate on this chick all you want but she is winning. Her PR Team is on point with her campaign.

  16. TAYLOR SWIFTS NUMBER 1 FAN!!! August 27, 2012

    love how she looks in this pic.

  17. Monstarebel August 27, 2012

    Y’all acting like she’s performing there or some s***

  18. BEYNATION August 27, 2012

    I love Rita Ora!!! why all the hate

  19. Nick August 27, 2012

    why did jay-z give her a vma commercial?
    she’s not nominated and she’s not performing unless they put her on house music lol
    but why when they have so many other talented artists that could perform during those slots?!

    she is a flop and they are doing whatever to save her? so funny.

  20. MC the place to be!! August 27, 2012

    i stay in the US and trust me no one is lookin for rita ppl dont know who she is unless youre a big roc nation fan and ppl say that shes beyonce and rihanna lovechild!!! and #1 on billboard??? i be surprise if that s*** debuts billboard 200 without any type of promo! yea she has a #1’s in the UK but what about here????

  21. Benron (King Of The Navy) August 27, 2012

    Lets look at the new U.s girls.

    Karmin (A band with her and her husband/boyfreind/ Idont know) She has one new hit single “Broken hearted” and might even make it onto Rolling stone, she is winning.

    Carly Rae Jepson- Her single was number 1 for 8 weeks, and now she is getting her second top 10 and going everywhere ,she is about ot take the country by storm.

    Sia- Got 2 massive hits “Titanium” and “Wild ones”, she is from some european country and is rocking the charts.

    What about Rita Ora, she is getting all the promo but none of the results. 3 number one U.k. singles in a row is a record? I will laugh when she gets dropped and never gets to get her 4th on the charts.

    • MC the place to be!! August 27, 2012

      carly rae is canadian

      • Benron (King Of The Navy) August 27, 2012

        Oh sorry I didnt know.

    • kelly August 27, 2012

      Carly Rae has been number 1 in the UK and all over the whole world. Now that is how you birth a star. Get it Roc nation?

    • Beyoncé Brazilian Fan August 29, 2012

      And Sia is Australian.

  22. kilokilo August 27, 2012

    Seriously though what do you all have against her. She is not meant to replace Rihanna…shessh!!!
    The navy is mean as hell lol.
    Note that every star gets replaced.
    Beyonce(by a way less talented,but more personality having Rihanna)
    Christina(by lady gaga)
    The list goes on.
    What are you going to do when she is washed up like bey but nowhere near rich?

    • Benron (King Of The Navy) August 27, 2012


      • KILOKILO August 28, 2012

        That still doesn’t change the fact that she is untalented Ben f**… What’s your bank account looking like? Or are you like the rest of the f*** that Stan for this w**** broke living at home. Until your bank account it looking like mine id shut shut the f*** up and wonder why I Stan for a flop b**** who has all those #1 singles but only had one album do impressive numbers…… You have a nice day
        Oh yeah as much as you comment on here I know you have nothing but time on your hands….get your life b****!! Then reevaluate it.. we’re done here 😀

  23. jawon August 28, 2012

    When my sister seen this she said ” oh rihanna dyed her hair blonde again? oohh no she looks a little rough” hahaha i didnt even feel like explaining it to her i just let it be!
    i guess other ppl at a glance will think the same. Go ahead miss thang and promote that gum looking like a “rough” rihanna. then again that might be bad promo for riri. lol

    • kes August 29, 2012

      hahahaha it’s amazing what haters come up with

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