With anticipation for Rihanna‘s new single ‘Diamonds’ surprisingly lukewarm, the model and her team have released its accompanying cover to drum up buzz ahead of its premiere on Wednesday.
We needn’t waste any time harping on about how cheap and tacky the shot looks. We simply hope for her sake the song is made of the shiny stuff itself, as she’s all but saturated her shallow market with these yearly albums and so-so singles.
Any way, for those wondering when they can buy the track, the answer awaits after the jump…
Echoing our previous report, Rih’s label announced today that ‘Diamonds’ will make its global premiere on Wednesday, September 26th with an 8:00am launch at radio stations worldwide.
An hour later, at 9:00am EST, the Benny Blanco produced cut will go up for sale at iTunes Music Stores worldwide.
And the madness begins…