Establishing on a global stage is no easy feat. Just ask Rita Ora.
The chart-topping Roc Nation singer has spent much of 2012 notching up #1’s on home-soil while, at the same time, trying to capitalize on her ever-growing American buzz.Array
And while worldwide recognition is the dream of approximately every budding star, the logistics of making it a reality are much harder than many realize. Case, point, the numerous delay’s Ora’s US album has received.
Fans of the 21 year old needn’t worry, though. For, the album is not only coming soon, but with a “twist”.
According to Celebuzz, the songbird is slated to release the Stateside version her ‘Ora’ album early next year. Most interestly, though, is additional confirmation that the set will consist of entirely new songs.
We’re entirely “here” for this change in strategy. Why? Because it’s an incredibly smart one.
The complications in launching different singles… in different territories… at the same time has made it oh so clear that ‘Ora’ could not and should not come out in the US this year.
For, while Rita’s name and face have been etched into US Pop culture, her music hasn’t…yet. So, why risk having the project tanking for the sake of fulfilling her “before the end of the year” release promise? The added time can and likely will be spent ensuring the LP’s Stateside “setup” is right. In an ideal scenario, this forthcoming LP will also serve as the star’s sophomore album in the UK.
Time will tell how it all plays out. What is certain, though, is that Rita remains a major priority for the Roc. And rightfully so.