For any familiar with Rihanna‘s career, it’s a well known fact that the singer has never enjoyed ‘top heavy’ sales upon the release of new albums.
Instead, by way of single releases and carefully calculated media onslaughts, her numbers tend to grow with time- oft outselling artists who launch more favorably than her, but fail to push as consistently as she does.
Now, the folks over at Hits Daily Double have shared pre-release label forecasts for a number of select albums, indicating what Fenty’s label believe her new LP ‘Unapologetic‘ will debut with in its launch week.
Misha B performs Rihanna‘s ‘Diamonds‘:
Yes, in what would mark her greatest first week numbers since her 2005 debut, Fenty is projected to move 275,000 units.
If accurate, it means the album will best its 2011 predecessor by 77,000 units and 2010’s ‘Loud’ which currently boasts her highest first week digits with an impressive 207k moved upon launching on November 12th of that year.
It should be noted that HDD’s ‘official’ sales predictions won’t emerge until after the first day of release, giving a far more accurate sales picture.
So, considering ‘Talk That Talk‘ only moved 198,000 copies despite the benefit of ‘We Found Love‘s chart run, do you think she’s capable of shifting 275k this time around?