Without a doubt, Rihanna is and will be for sometime Pop’s reigning singles Queen.
However, much to her dismay, she has always struggled to impress outside of the charts- facing the shame of ‘Battleships’ Box Office bombing and her lack of a US #1 album seven years into her glowing career.
Now, her latest project ‘Styled To Rock’ is facing the axe after pulling in lack luster viewing figures in the UK.
That Grape Juice TV shares:
“As far as singles go, very few can say they’ve got it quite as good as ‘Unapologetic‘s Rihanna.
So perhaps it was this UK’s Sky Living had in mind when handing her own television series ‘Styled To Rock’, in the hope her star power as a musician would translate to television.
Unfortunately for them, they were wrong and are now reportedly ready to ax the show which boasted appearances by Katy Perry, Cheryl Cole and the chart topping vocalist herself.
This, due to abysmal ratings which saw her draw in 95,000 viewers in its first episode.
The Daily Mail revealed:
‘There are no plans to bring it back,’ says a TV insider. ‘Commissioners lost confidence in the project.’
But a Sky source said: ‘It is far too early to make a decision.
After every big launch, we undertake extensive research and will make a decision when we evaluate the results.”
Peep a short clip from the Fashion outing below…
Rihanna’s problem- if it wasn’t already obvious- is that audiences aren’t interested in her cause unless they can A. Sing along to it, and B. Weigh in on its dramas.
Basically, if isn’t about Chris Brown or her undeniably brand of Premium Pop, the public has very few damns to give and- as viewing figures for both ‘Battleship‘ and ‘Rock’ prove- will shy away from her.
Perhaps, if Sky Living had done extensive research of Rihanna‘s brand, they could have avoided the costly make of handing her her own show, assuming her ‘celebrity’ would be enough to draw in British viewers…for any more than two minutes.
Nonetheless, we’d be lying if we said we weren’t shocked by this.
For, who could have guessed the world’s ‘biggest Pop star’ would score this many ‘Glitters‘ less than a decade into her career.