Cher Lloyd continues her US invasion with new Stateside single ‘Oath’.
Lifted from the American edition of Lloyd’s ‘Sticks & Stones’ LP, the video for the cut premiered this morning on VEVO.
With the album presently sitting plush and lush on iTunes (#5), the glossy clip could be just what’s needed to blast the LP higher on the tally.
Check it out after the jump…
Before anything, can we please have a moment of silence for Cher’s styling upgrade? UK’ers will know exactly what we mean. Those Epic coins have clearly made for an Epic change. She looks stunning!
As for the video, it hits hard for the market it’s geared at. Vibrant, glossy, and soaked in “swag”, the clip does a solid job of continuing to sell Cher as a premium talent for the teen arena. Good stuff.