New Video: Rita Ora – ‘Shine Ya Light’

Published: Saturday 27th Oct 2012 by David

Finally!

After wowing audiences across the US with her #1 LP ‘ORA‘, Rita Ora delivers her fourth music video this year today, by way of ‘Shine Ya Light‘.

Easily her most stunning visual to date, fans will agree that the video should go some way to help Ora’s brand on a global scale in ways her earlier releases couldn’t.

Find out what we mean below…


 Your thoughts?

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  1. JuanR October 27, 2012

    Not impressed!

  2. C-mo October 27, 2012

    Dope.

  3. Ayo October 27, 2012

    Strange I found it very boring and contrieved all at the same time, which is weird cause this was made in her home country. I was expecting to feel alot of enenergy and like a homecoming type of love and warmth, and it wasn’t there; oh well, she looked good tho.

    • V-Jay, Jay October 27, 2012

      I agree. The concept wasn’t that original and had been done many times before. Insert: Area Brooklyn/Atlanta Insert: Artist Jay-Z Lil Kim
      This is basically a video that rappers have made many times over but done by a singer.
      I’m not sure how this could push her global brand any more than the others

  4. Sleazy October 27, 2012

    Stunning visual I really liked it!!!!!!!!!! I find it funny that rihanna fans always wanna put in their 2cents well h** navy Its for HER fans RITA fans!!!!! Kelly if your ass is gonna comment under millions of twitter names I’m gonna cut yo throat h** Rita ora obsessed Go have your dad rap you again

    • FOLLOW ME @gdboyratedloud October 27, 2012

      OMG STFU just because someone doesnt like Rita doesnt mean they are Rihanna fans

      dumbass… could it be that they just arent a fan of Rita???!!!!

  5. Love on top October 27, 2012

    I really enjoyed the visual she looks stunning!!!!

  6. TheTruth October 27, 2012

    I dont really like this song :/ she should have released young single and s*** or radio active. Just saying.

  7. WaitUrTurn88 October 27, 2012

    U SEE HOW SHE TRIED TO WHINE HER HIPS , LIKE RIRI IN PON DE REPLAY!!!!!!!!!!!……..#BISH PLZ #NEXT ….#UnapologeticNov19th

    • tru October 27, 2012

      riri cant wine she is as stiff as a pole KMT.

      • Ayo October 27, 2012

        True but coming from a non Rihanna fan, Rita is worst. That was not hot.

  8. FAF October 27, 2012

    They gonna say its copying Rishitta “Wait Ur Turn” video w/ the rooftop scene but I’m here for Rita! 🙂

    • DIAMONDS SOLD A MILLION IN 2 WEEKS!!!! BEY COULD NEVER DO THAT!!! F** HIVES!!! October 27, 2012

      WORRY BOUT ICKI GARBAGE AND Y SHE AINT SELLING!!! CUS RIHANNA IS SELLING WITHOUT A VIDEO!!!! WORLDWIDE B****** TO BAD RITA CANT GET IN THE TOP 100’S

      • IM A FREE B*TCH October 27, 2012

        everyone has their prime

      • SAINT.TROPEZ LOVES RIH RIH October 27, 2012

        YOU ARE ON POINT.

      • tru October 27, 2012

        bey has standards and vocals.. that cant be denied. kids buys riri bubblegum pop

    • Teacher October 27, 2012

      Since u brought up the Wait Your Turn video you obviously thought about it first! Oops!

  9. CURLY SUE October 27, 2012

    I can’t believe that she’s only 21 years old. She looks much much much much older but anyyyyywaaaayyy… I’m still a little baffled @ how she got a deal with Roc Nation. Her voice isn’t very unique/great, and she’s pretty dull but this song is actually kinda catchy. I can hear this being played on the pop stations. The video is cool too….

    • tru October 27, 2012

      hell if riri got a deal … pls u dont need good vocals anyway ,, just luck. and good songwriters..

    • Rita Slays October 27, 2012

      Her voice isnt that great? Name some new pop girls out who can sing better. I’ll wait

      • wrinkle flop ora October 27, 2012

        Emelie Sande – singer – songwriter and piano player

        Jessie Ware- singer songwriter

        Liane La Havas – singer sogwriter – guitar player who has been endorsed by icon PRINCE

        Loreen – Euro vison winner from Sweden

        Misha B from UK factor

        Melanie Amaro from USA xfactor

        Rcahel crow from USA xfactor

        Elle Varner

        So many pop b****** put singer this old botox having h**.

      • Rita Slays October 28, 2012

        All of them are non factors except Emelie. And none can outsing Rita. Try again

  10. JAKE October 27, 2012

    THIS S*** CAN HAVE SEVERAL >>>>>>> _/ _/ _/ _/ _/ _/ _/

  11. I mop the floor with your faves weave October 27, 2012

    YASSSSSSSS!!!! Rita showing Rihanna how its done, this video just gave me life. The Navy can stay pressedt!

    • SAINT.TROPEZ LOVES RIH RIH October 27, 2012

      C*** . STAY PRESSED RIHSTORY IS BEING WRITTEN , FLOP GIRL COULD TRY BUT CANT STOP THE STORM IS TO STRONG

    • I mop the floor with your faves weave October 27, 2012

      U MAD? 😀 MAD that Rita snatched Rihanna’s weave a long time ago? STAY MAD 😀

  12. VANNY October 27, 2012

    After wowing audiences across the US with her #1 LP ‘ORA‘, Rita Ora ??????? OMG THIS IS HILARIOUS.. sam are u serious???? you are so delusional…. absolutly nobody knows who the hell she is here in the united states… like seriously stop trying to make her relevant nobody and i mean NOBODY is checking for her…

    • SAINT.TROPEZ LOVES RIH RIH October 27, 2012

      SAM IS NOT OUT OF REALITY , HE DOES IT WITH PURPOSE.

      • wrinkle flop ora October 27, 2012

        Snatched her wig where? On the chart?

    • Rita Slays October 27, 2012

      Then why is her tour selling out in the U.S? Oh

      • wrinkle flop ora October 27, 2012

        It is not selling out in the USA. So much so, that Hitboy has to beg on his twitter for folks to go her flop tour, that is generated no attention or helping her RIP get on to the itunes chart. I have seen her begging for folks to come and even ROC nation are inviting folk for free to ” boost” her flop profile.

        Jessie Ware ( also from the UK ) HAD an album debut at number 5 with no promo or any top 10 hits. Her album SOLD ON WORD OF MOUTH ALONE ( the best form of promo ] Now, her tour of America, which commences in 3 months time, sold out in 10 minutes. JESSIE WARE HAS NEVER BEEN TO AMERICA OR RELEASED A SONG OUT HERE. SHE SOLD OUT IN 10 MINUTES ON THE STRENGTH OF WORD OF MOUTH. JESSIE WARE will be the top breakout start in the UK 2013.

        WHO THE F*** IS RITA FLOP ORA?

      • Rita Slays October 28, 2012

        Her New York show sold out. Try again boo

  13. JJFan1814 October 27, 2012

    Did Sam jus say Rita won U.S. Audiences over with her #1 LP?? Did he meant the U.K.????

    I can’t with her!!!!

    • SAINT.TROPEZ LOVES RIH RIH October 27, 2012

      ME TOO

  14. SAINT.TROPEZ LOVES RIH RIH October 27, 2012

    YOU WILL BE DROPPED BABE. SORRY BUT THERE IS ONLY SPACE FOR THE MARVELOUS SPLENDOR S*** EDGY BAJAN CHICK . THE UNDISPUTED NEW QUEEN OF POP. POORDAT

    • Rita Slays October 27, 2012

      New Queen of Pop? You mean Katy Perry? Katy dragged R**** through two eras with the same album

      • FOLLOW ME @gdboyratedloud October 27, 2012

        Teenage Dream has yet to Outsell Loud #fail

  15. SAINT.TROPEZ LOVES RIH RIH October 27, 2012

    RIP FLOP HOW WE DO FLOP ALBUM PUSHED BACK FLOP THIS IS THE WAY YOU TRY TO CRACK AMERICA , BY BEING A CARBON COPY OF THE LEGENDARY RIH.
    SORRY , BUT NOT A SINGLE AWARD CEREMONY IN THE STATES NOMINATED ORA FOR BEST NEW ARTIST

  16. MC October 27, 2012

    So now my comments are being deleted? Okay Sam, I see you can’t take any criticism. Btw, proof-reading and double checking are your best friends.

    • SAINT.TROPEZ LOVES RIH RIH October 27, 2012

      SAM IS A DICTATOR , TRYIN TO IMPOSE US WHO TO LOVE AND WHOM NOT

    • Monstarebel October 27, 2012

      I’ve grown to really like you. @MC much respect for you

      • MC October 27, 2012

        Clockwise. 🙂 I never thought I would get along with a Navy member before (you and Benron), pleasant surprises!

    • Benron (King Of The F****** Navy) October 27, 2012

      It happens to me too, it pretends to post them but doesen’t at all.

      • MC October 27, 2012

        No, he’s just plain out deleting my comments, not the “waiting for moderation” b*******.

      • Benron (King Of The F****** Navy) October 27, 2012

        I never get “waiting for moderation” it posts like normal then 5 minutes later when I refresh its gone.

  17. Rih4lyphe October 27, 2012

    I feel like this is a track that was written for Rihanna bt didnt make the album. Rihanna would deliver it way better tho

    • SAINT.TROPEZ LOVES RIH RIH October 27, 2012

      TOTALLY AGREE WITH YOU NAVY

    • wrinkle flop ora October 27, 2012

      Yeah! Copying her island reggage swag. How sick!

  18. FRESH (Navi) October 27, 2012

    i like Rita… but this isnt it

    I love the song though the chorus is AWSOME!!!

  19. Monstarebel October 27, 2012

    Girl BYE!!!! This reminds me of Rihannas man down video

    • MC October 27, 2012

      Really? I disagree, I think Man Down is Rihanna’s best video to date (as well as song) so I think its a little too much of comparison especially considering Man Down was the s***. Rita needs to find her self faster than Drake needs to find God.

  20. wrinkle flop ora October 27, 2012

    Her worst video
    Good Styling

    Trying to copy Rih ‘s island swag and moves. Even copying elements of wait your turn. Look about 30 something. No wonder she is not making it and will be dropped. Bring on the video to smash Diamonds.

  21. SDF October 27, 2012

    Hmmm.Rita,darling,KOSOVO IS PART OF SERBIA.You can wave your hands,flags and sh.. but Kosovo will never be part of Albania.If u wanted to show us your people,you should shoot all the crimes they do in spare time.

    • Kiara October 27, 2012

      Honey boo boo, you still sleeping it seems. Kosovo has been independent since 2008 baby, where you been, outback with the piggys?

      I’m not touching the crime comment because your deluded Servant mind can’t handle the fact that your country slaughtered Albanians, Bosnians and Croats at the DAWN of the 21st century. You’d think you Servs lived in Africa or something.

      • Ciara Stan 21 October 28, 2012

        yaaassss!!!! PREACH @KIARA! HAJDE SHQIPTARET!

  22. SAINT.TROPEZ LOVES RIH RIH October 27, 2012

    FLOP ALL THE WAY

  23. elsa October 27, 2012

    i love you ritaa♥
    the song is awesome

    • sweet October 27, 2012

      the song is awesome
      I love you RITAAAAAA♥

      • SAINT.TROPEZ LOVES RIH RIH October 27, 2012

        DELUSIONAL

  24. xtina2012 October 27, 2012

    OKAY RITA IS OKAY NOT A VERY HUGE FAN OF HERS THE ONLY SONG I LIKE WAS UM S*** FORGOT THE NAME OF IT ALREADY HAHAHA!!! WAIT GOT IT HOW WE DO..THIS SONG IS NOT GOOD PLUS WHY IS SHE MIMICKING RHIANNA SINGING STYLE IN THIS SONG. TOTALLY RHIANNA I KNOW RHIANNA ISN’T THE GREATEST SINGER, BUT SHES MORE LIKEABLE THEN THIS KNOCK OFF..

  25. wrinkle flop ora October 27, 2012

    better video than ciara

    • eljiah October 27, 2012

      B**** please have a seat this shis aint seeing none of Ciara’s videos.. you tried

      • eljiah October 27, 2012

        *s***

  26. SAINT.TROPEZ LOVES RIH RIH October 27, 2012

    YOU WERE DISRESPECTFUL TO RIHANNA SINCE DAY ONE . NOW IT IS OUR TIME TO SEE YOU FLOP. AND REMEMBER WITH NOSTALGIA THE DAYS OF RITA ORA NEW RIHANNA. JUSTSAYIN POORDAT

  27. ENOUGH ONIKA October 27, 2012

    Yo dawg, your just not it dude. This just isn’t your thing man *in Randy Jackson (American Idol) voice*

    • ENOUGH ONIKA October 27, 2012

      PS If all those “fans” were cheering for Rita, why didn’t they buy that album?? #Sad

  28. mobwife October 27, 2012

    “FINALLY” 0_o?

    You said that like sombody’s checking for this chick? LOL….No, just you and Beyonce’s pet camel, Joe! She sounds an awful lot like Rihanna on this track hummmm…..*side-eye*

    • mobwife October 27, 2012

      *somebody

  29. Sleazy October 27, 2012

    Look at this post all rihanna fans lmao pathetic

    • SAINT.TROPEZ LOVES RIH RIH October 27, 2012

      you are pathetic

      • Rita Slays October 27, 2012

        No boo, you are pathetic. Commenting multiple times on an article about someone you dont like. What a sad and pathetic life you have

  30. KB3 October 27, 2012

    Wow sAw Rita perform this song Live Last week in San Francisco Amazing ! I don’t like bringing STAN wars up ,but this song and video has nothing to do with RIRI.. Rita is from a small European country that just became independent only a few years ago . The country had tons of struggles In the 90s .. This video is inspirational.. She promised she would come back . Simply beautiful

  31. Honey CHILD please October 27, 2012

    I like Rita i refuse to hate on this girl…She has done nothing, but tried to get her grind on….You people on here for the most part do nothing but stick out like the simpletons you are. She has to find her way as an artist, and it’s hard to do so if you are not given a chance. I like this song, and the video is cute. No shade boo

    • SAINT.TROPEZ LOVES RIH RIH October 27, 2012

      c*** ,drag queen

      • Honey CHILD please October 27, 2012

        No that would be your da da boo…Remember when the kids use to tease you because they didn’t know if your daddy was your mother, or just some tranny off of rupaul drag queen race..rest h**

    • Rita Slays October 27, 2012

      PREACH!!!!!!!!!

      • FRESH (Navi) October 27, 2012

        THE ONLY REASON WHY RITA GETS HATE IS BECAUSE!

        Her fans shade Rihanna and the Behive was hypin her as Rih replacement

        I am Rihanna navy and i LOVE THIS SONG… & like Rita Ora…
        but if your gonna try to undermine the success that is rihanna that Rita herself said Jay-Z was tryna Duplicate with her…. then you look STUPID AF

      • wrinkle flop ora October 27, 2012

        And then Rita had the nerve to shade rih

  32. SAINT.TROPEZ LOVES RIH RIH October 27, 2012

    i hate this copycat b****

    • Rita Slays October 27, 2012

      You hate someone you dont even know. Sad

    • LTM October 27, 2012

      You hate her and she doesnt even know of your existence lol

  33. Britbutnotproud October 27, 2012

    Not bad probably grow on me.

  34. Teacher October 27, 2012

    LOL at those staged fans!

  35. Teacher October 27, 2012

    “Yeah I’m talking Ye, yeah I’m talking Rih, yeah I’m talking Bey, n**** I’m talking Me”

    Rita hunty u didn’t make the cut!

    • LTM October 27, 2012

      Her name wouldnt fit………

      • eljiah October 27, 2012

        #DEAD

      • FRESH (Navi) October 27, 2012

        not just her name she didnt fit

        EVERYONE in the clique has PLATINUM ALBUMS, SINGLES AND MOST IMPORTANTLY IS NOT A FLOP

  36. Rita Slays October 27, 2012

    Shine Ya Light will be her 4th #1 in the UK and you b****** will deal 😉

    • FRESH (Navi) October 27, 2012

      we couldnt care less really we saw the uk top selling singles artsit rih is #2

      aint no f****** body bothered!

      LOOOL

      all 4 singles put together at the end will not even amount to combined sales of a million!!!!

      ORA HAS FLOPED EVERYWHERE IT IS RELEASED

      it was released globally with the exception of the US and africa….

      and it has only sold 65 ww !!! from its august 27th release

      THAT IS A F****** FLOP

      • FRESH (Navi) October 27, 2012

        RIH global sales of Talk That Talk was 505k

      • Rita Slays October 28, 2012

        No one is bothered? Yet you replied twice. Did I get your blood pressure rising? 😀

  37. Teacher October 27, 2012

    I liked this! I also saw that failed attempt at Rih’s hairstyle from her Wait Your Turn video but w/e…..

  38. LTM October 27, 2012

    I like this video more than her first too. I think everyone can see the Wait Your Turn influence here sadly. I would like her more if she did her own thing. She should just stay away from anything Rihanna related

  39. RUDE NAVY October 27, 2012

    cute.

  40. eljiah October 27, 2012

    zzzzzzz…… its like they trying so hard to make her happen its almost sad to watch, i don’t believe she is making music that is really her style i feel like her team is giving her songs that rihanna turned down.. and this is coming from somebody who doesn’t like rihanna like that

    • wrinkle flop ora October 27, 2012

      They are doing this, because Beyonce cannot compete with another black girl in the mainstream, so beyonce wants to take her out.

  41. MELODY2012 October 27, 2012

    Since when do album fillers get video? Since when do flops get budget for 4 music videos in a row? since when do flops go on headlining tour with zero album sales? since when do record labels invest in flops like they superstars?

    • wrinkle flop ora October 27, 2012

      When they are white and have self hatiing dumb black men and insecure black women in their corner. Divide and conquer

  42. MELODY2012 October 27, 2012

    Rita’s expenses so far:

    Producers: $800k
    Songwriters: $200k
    Studio time: $100k
    Videos: $500k
    Hotels: $150k
    Clothes: $100k
    MTV Bribes: 500k
    Worldwide Promo: $2.5 mil
    Photoshoots: $250k

    still counting…..

    • ENOUGH ONIKA October 27, 2012

      Sad the end result will still be in the negative since they won’t recoup on anything dealing with Rita….

  43. MELODY2012 October 27, 2012

    4 music videos still no album…

    • Rita Slays October 28, 2012

      She released an album already. And it went to #1. Fail

  44. MELODY2012 October 27, 2012

    I did see RIP on itunes top 100 and when I checked again it was gone….why did it climb to top 100, did she perfom iy on SNL?

    • Rita Slays October 28, 2012

      Death @ you checking for her on iTunes. Pressssssed

  45. bibi93 October 27, 2012

    Very good rita!!

  46. whyohwhy October 27, 2012

    It’s sad how real talaent has to go through so much mess from people..

    • ENOUGH ONIKA October 27, 2012

      Sad you consider Rita real talent..

  47. Ciara Stan 21 October 28, 2012

    beautiful concept, displayed in a raw tone. she’s just showing us where she’s from and why she’s proud. SHUME MIRE RITA! HAJDE SHQIPTARET!

  48. Black China October 28, 2012

    I like the video, and she looks gawjus. But the song is absolute crap. She has all of the elements to be a star she just needs to make better song choices.

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