One can’t deny Rita Ora‘s hustle.
Despite having notched up three consecutive UK #1’s, the Roc Nation star shows no signs of slowing with the push for her debut LP ‘ORA’; today unwrapping the video for project’s fifth single and fan favourite ‘Radioactive’.
Peep the Syndrome directed clip after the jump.
For such an amazing song, it’s a shame the video looks like it was funded with whatever budget was left. Likely the last single from the campaign (which has thus far churned out four releases), it’s unfortunate that the quality of the clip reflects that.
Still, here’s hoping Rita’s inevitable promo push for the track compensates. Her strongest asset is her voice and her ability to deliver live; fingers crossed it’ll be enough to garner ‘Active’ the attention it deserves.