Despite recent efforts to downplay her legacy, those who have truly followed Brand Christina Aguilera know that she is nothing short of iconic.
Rising to success via the quality of her voice and material, her ability to craft cuts that were both inspiring and radio ready saw her soar in the face of undying comparisons to Pop golden girl Britney Spears, billed as the Krystle to her Alexis.
However, the handling of her latest album ‘Lotus’ has left some fans a little frustrated with her and concerned for the future of her career.
Indeed, despite hitting stores in November, this week saw her hint that she had pulled the plug on its campaign, much to their dismay.
So, as fans of the RCA belle, TGJ gets creative and shares ideas on how we feel ‘Queentina’ can reclaim her spot atop this generation’s leading ladies.
1. ‘Loving Me For Me’.
We’re not sure how you guys feel about it, but we’d say Christina’s biggest mistake was to ‘lend’ to the ‘Angelic Britney Vs Unpredictable Christina’, when she accepted the ‘Xtina’ moniker. This, literally stripping her brand of the All American corporate appeal that worked in Spears’ favour for so long.
Indeed, while her stint as Pop’s reigning bad girl added to her weight as a layered act, it did make those pesky ‘she’s a b*tch’ reports all too easy for the press to play on, tarnishing her public image and giving her detractors ample opportunity to bash her.
In her next era, Christina would seriously benefit from a promo run that placed emphasis on her playful nature during televised and radio interviews and more importantly…via social media.
Though a star’s personality shouldn’t affect the way we hear their music, in today’s world it does. With her fan base oft dominating the network with trending topics forged to sing her praises, Christina would benefit from Twitter far more than she already does.
It may seem silly from her perspective, but sharing the trivialities that go on in her day to day life would no doubt create a stronger bond between she and her fans…and more importantly, the general public.
2. Ditch Dance…Embrace Romance.
Ok that line was corny but you know what we mean.
As it stands, it’s clear for all to see that Christina is over structured choreography on stage, which may explain why we never got a full flavoured live showing of ‘Your Body’.
If she can secure the financial support afforded to Pink‘s ‘The Truth About Love’ and Justin’s ’20/20′, we’d say an Adult Contemporary driven album would be a sure fire way to win over a far less fickle audience.
Sure, while EDM cuts may nab a few Top Twenty spots on the Hot 100, the genre does all of nothing for an artists on an album’s front (see Ke$ha‘s ‘Warrior’). With the genius Claude Kelly in her arsenal, there’s no reason she couldn’t craft a romantic mid tempo LP, laced with jams akin to the gems below.
As the forthcoming sales of Timberlake’s latest effort proves, full support from a label can ensure the success of any material of any genre and considering the capital the likes of ‘Stripped’ generated for her label, there’s no reason Christina shouldn’t be a priority act.
We’re talking the works! national radio tours, week long late night residencies and performance slots on the likes of ‘Ellen‘, ‘Wendy‘, ‘Idol’ and ‘X Factor‘.
In short, launch an unashamed force feeding of her project to the masses. If it works for Rihanna, why not Christina?
3. ‘Easy does it’.
If you know anything about TGJ, you’ll know one of our favorite Christina performances took place at the 2008 Grammy nominations concert when she took on the Gershwin classic, ‘I Love You Porgy‘.
Though we love Christina the belter, nothing’s sweeter than when she shows the restraint as she did above- showcasing the velvety tone we don’t get to hear enough of.
The fact of the matter is that the entire world is aware of her power as a belter, but would no doubt fall deeper in love with her if she employed the ‘less is more’ approach and served more Eb3s and B4s and kept her more ‘imposing’ notes for when the need really arises.
So, let us know…