She’s the Urban Pop belle with a plethora of R&B smash hits to her name. This year, Ciara will no doubt be hoping to add a few more hits to her name with the release of her new album, ‘One Woman Army‘- set for launch via EPIC Records.
So, in building momentum for the campaign months before its release, the ‘And I’ singer met with the guys over at ‘Dazed & Confused’ for an interview which saw her address her decision to stick with R&B music, her financial woes during the ‘Basic Instinct’ era, and her admiration for ‘Here I Am‘ Rapper Nicki Minaj.
On financing her ‘Basic Instinct’ campaign:
“It was over $200,000 I spent on promotion on myself. I love what I do but….it’s hard when you don’t see eye to eye with the team that you’re working with and our creative chemistry wasn’t fluid. Truthfully, the album shouldn’t have come out when it did because it wasn’t put in a position to succeed. The amount shipped to stores was very little, my fans pre-ordered albums and never got them. It was crazy. I was able to learn a lot through that experience, especially as a businesswoman. I believe in me-that’s where it starts, that’s where it stops.”
On ‘I’m Legit‘ collaborator Nicki Minaj:
“Nicki was a breath of fair of Female Hip Hop because when she started there weren’t any females in her world. There’s only a few Female Rap Artists that have been successful in the big way she is.”
On her decision to stick with R&B:
“With ‘Sorry’, I felt good about going against the grain. It was a real record. Right now Hip Hop is dominating the Urban Charts, and I didn’t want to roll with what was happening- I wanted to take a chance in that way’.
Ciara‘s new single ‘Body Party’ is out now!