Congratulations are in order for R&B Royal Ciara and her ever loyal C-Squad today…by way of her brand new single ‘Body Party‘.
For, after being released at midnight, the cut has already found itself firmly placed on iTunes R&B’s Top Ten, based on the momentum that she has built around in the days before its release.
After reaching #18 by 9am (Greenwhich Meantime), the last four hours have seen rise 8 spots into the Top Ten, on course to rise even further as the rest of the US market welcomes the new day and catches wind of its availability.
So why is this a big deal?
Well, without the aid of a supporting video or televised performance, the cut found its way to the Top 20 in the middle of the night- giving some indication as to how well it will do as the day goes on- with it only being 9.30 am in the East Coast and 6.30 out West.
With this in mind, it’ll take a major misstep to ensure the number doesn’t make it to the Top 4 by the day’s end, enjoying the benefit of being the only new major R&B release to hit the outlet this week.
With the steam in its engine growing thicker by the hour, it’d be a shame if the next week doesn’t see Camp Cici find some way to push the cut on television to guarantee it a sweet spot on next week’s Billboard R&B/Hop Hop Songs tally.
A tally, whose Top Ten could become her home away from home until she decides to play her Pop card and release the likes of ‘Overdose’.
In the last half an hour, the single has moved one spot up to #9.