With just two days remaining before the first-week numbers for Justin Timberlake‘s new album ‘The 20/20 Experience’ are tallied up in total, retailers have once again revised the sales predictions.
Initially earmarked for sales of 500k, the numbers were then adjusted upwards to 750k once the LP went on sale. In more recent days, though, word of mouth has seen sales ascend; so much so that the album is on-course to almost double initial label estimates.
Details after the jump…
According to a report today by Hits Daily Double, ’20/20′ is now set to open with blockbuster sales in the region of 950,000 + in the US next week.
Not only would the numbers guarantee a #1 on the Billboard 200, it would see JT’s release stand as one of the biggest selling American debuts this decade, only bested by two Taylor Swift albums (1.2m, 1.05m) and one a piece from Lady GaGa and Lil Wayne (1.1m, 964k).
As elated as we are that actual talent is once again topping charts (and doing so in a major way), something smells a bit fishy. Indeed, we’d be lying if we said that we weren’t at least a little suspicious that the constant “sales updates” are a deliberate and collaborative effort by team JT and industry outlets to heighten the “everyone has it, so I must too” buyer psychology.
Make no mistake about it, given that the final figures are almost guaranteed to be in the ball-park of those touted above, such strategy (if indeed being used) is by no means a bad thing. It’s genius and yet more evidence that Justin has the best of the best behind him – regardless of how debatable the material he’s churning out is.
And with JT set to be “around” for much of this year going into the next, one has to wonder what implications this has for the competition will be. Usher, friend, we’re looking your way!