As work continues on her debut US album, Rita Ora continues to build her brand and boost her awareness for herself in undeniably unique fashions.
For, as to market her sound and unique look to users of lifestyle oriented game ‘The Sims’, she has inked a deal with its creators ‘EA Games’ to star in the series.
As fans of the game may already know, she has now become a downloadable figure on ‘The Sims 3 Exchange’ program which allows users to play with characters pulled from an online database powered by EA.
More interestingly though, her partnership with the brand sees a ‘Simlish’ recording of her cut ‘Shine Ya Light’ placed on random rotation during game play, no doubt an ingenious way to push her sound internationally before she touches down in the US with album #2.
“It’s so cool to have my very own Sim character available for The Sims 3 – it was so fun to sing in Simlish. That is one tough language to master!”
Catch Ora in action below: