Rita Ora Inks Deal With EA Games / Joins ‘The Sims’

Published: Friday 5th Apr 2013 by David

 

As work continues on her debut US album, Rita Ora continues to build her brand and boost her awareness for herself in undeniably unique fashions.

For, as to market her sound and unique look to users of lifestyle oriented game ‘The Sims’, she has inked a deal with its creators ‘EA Games’ to star in the series.

Details below…

As fans of the game may already know, she has now become a downloadable figure on ‘The Sims 3 Exchange’ program which allows users to play with characters pulled from an online database powered by EA.

More interestingly though, her partnership with the brand sees a ‘Simlish’ recording of her cut ‘Shine Ya Light’ placed on random rotation during game play, no doubt an ingenious way to push her sound internationally before she touches down in the US with album #2.

She explained:

“It’s so cool to have my very own Sim character available for  The Sims 3 – it was so fun to sing in Simlish. That is one tough language to master!”

Catch Ora in action below:


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  1. young Rih is worth OVER $ 151 milllion April 5, 2013

    I think she should find another job in the industry, like Alexandra Burke, cos she is not built for the ruthless cut throat world of music. It is more hard to sell now, than it was a decade ago. She always parties and does anything but SELL. SO she should start a fashion blog or a party blog or be a DJ.

    When it comes to the MUSIC BUSINESS – SHE NOT BUILT FOR IT AND CANNOT SELL. ORA was released in the USA LAST tuesday . WHERE DID IT CHART? Radioactive failed to chart in the usa, as did RIP and HWD peaked at 62.

    She needs to give it up and do something else. I find it funny that they said she was gonna end Rih’s career last year. Well, Rih is on a Tour that already taken $11 mil and she cannot give her music away.

    • young Rih is worth OVER $ 151 milllion April 5, 2013

      Bow dow b****.

      • BeyWhoUWanna April 5, 2013

        Using the queen’s lingo are? You’ve BEEN a fan.

    • Rita Slays April 5, 2013

      Sybil is this you? New screen name, same lies. Please locate ORA on the U.S iTunes for me. Help me fine ORA at Target or Wal-Mart. Don’t bother because you won’t find it. ORA HASN’T BEEN RELEASED IN THE U.S YOU STANK P**** R******!! R.I.P did chart in the U.S; it actually hit #1 on the Hot Dance/Club Chart. B****** never have the facts right smh.

      If Rita can’t sell then explain her U.K success to me. Face b****, Rita can sing. She is talented. She’s going to make. Learn to deal with it 🙂

    • Anthony April 5, 2013

      Why are you saying that she cant sell music when she got a number 1 debut platinum album in the UK, 3 number 1 singles, and a sold out UK tour, she also won awards and was nominated for many others. GOOD MUSIC STILL NEEDS GOOD PROMOTION, and her US promotion was complete S***. If it wasnt for her label and managements bad promotion she would have been succesful. Her song Radioactive was released about 2 months ago in the US, SHE DIDNT EVEN KNOW IT WAS RELEASED. Also on TV performances, instead of singing a song that she should have been promoting, she sang a DIFFERENT song which was never released.

  2. Robyn Fenty (The STD infected goat) April 5, 2013

    She looks 10x better in the game than she does in real life.

    • MarinaWantsTheD April 5, 2013

      Stay pressed sweetie.

      • Robyn Fenty (The STD infected goat) April 5, 2013

        Who’s pressed? It’s the truth and I’m sure many people would agree with me. This girl is ugly.

  3. . : : h 2 o : : . April 5, 2013

    Wow!

  4. JARED (WHITE DUDE) April 5, 2013

    And this, by definition, is called “winning” @ TGJ?

    NEXT >>>

  5. the real xoxo April 5, 2013

    no wonder mainstream music is so s*** now, the artists care more about endorsements and money rather than exploring themselves musically.

  6. JJFan1814 April 5, 2013

    At least she has income coming in cause her music career aint doing s*** for her.

    • Anthony April 5, 2013

      “her music career aint doing s*** for her.”
      Well please explain her number 1 platinum debut album, 3 number 1 singles, sold out UK tour, award wins, and many award nominations then? All in just 1 year I should add..

  7. Navy Sailor!!! April 5, 2013

    Ugly FLOP!

    • Anthony April 5, 2013

      Sorry but a flop doesnt get a number 1 platinum debut album, 3 number 1 singles, sold out UK tour, award wins, and many award nominations in just 1 year. Try again.

  8. Greg April 5, 2013

    Yea i just think she needs to gain our respect by releasing good music and not just positioning herself at the latest event or having her name be placed by TGJ on their blog every other post because her publicist or her record label or lining TGJ pockets…because as far as i can see she hasnt done anything to deserve this much press. Release good music and perform well and i will get on board but not because you are at the beach showing your non existent ass.

    • Rita Slays April 5, 2013

      You obviously aren’t checking for her because she has been slaying performances.

    • Anthony April 5, 2013

      “as far as i can see she hasnt done anything to deserve this much press”
      Oh really? What about her number 1 platinum debut album, 3 number 1 singles, sold out UK tour, award wins, many award nominations….in just 1 year?

  9. MELODY2012 April 5, 2013

    She has a HUGE MACHINE behind her. Why is she getting these deals as if she a star let alone big star.

    • Anthony April 5, 2013

      Because she had a number 1 platinum debut album, 3 number 1 singles, sold out UK tour, won awards, nominated for many other awards and became an Ambassador of her home country….in just her first year. Just saying.

  10. Rita Slays April 5, 2013

    Go ahead Rita, get that endorsement and collect checks

    • RITA CAN’T SLAY S*** April 5, 2013

      MEANWHILE……RIHANNA IS THE NEW FACE OF CHANEL AND GIVENCHY!!! AND HER TOUF JUST RAKED IN 11 MILLION FROM 2 WEEKS OF PERFORMING

      • Anthony April 5, 2013

        Your name says ‘Rita cant slay s***’ This is factually incorrect. In the UK she had a number 1 platinum debut album, 3 number 1 singles, sold out UK tour, won awards, nominated for many other awards. She is also the new face of Superga and has appeared on LOTS of magazine covers. She has also been made Ambassador of her home country. ALL IN JUST HER FIRST YEAR, I should also add….

  11. Dray April 5, 2013

    Well one positive thing I can say. . .Roc Nation has a helluva management team

    • Dray April 5, 2013

      Kelly probably needs to give them a call if Beyonce let’s her . . .kiiiii

  12. Reality April 5, 2013

    This happened back in November. I know because I play the sims.

  13. Mother Mariah April 5, 2013

    Oh she sings? I thought she was a socialite who walked around in Casper the ghost makeup and tacky clothing.

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