After whipping up quite the buzz last year, Luke James cranks things up a notch with new single ‘I.O.U’. The Soulful groove, which we’ve had on heavy rotation here at That Grape Juice, saw its accompanying video unwrapped today.
Story-driven and super sensual, the clip makes for an engaging watch. Check it out after the jump.
Yes! This is exactly what the Dr ordered.
With a talent as rare and retro as Luke, there’s a legitimate the risk of ageing him ahead of time. After all, his “package” is one that is arguably hard to position in a male market dominated by the likes of Chris Brown and Trey Songz. However, both the ‘I.O.U’ song and video cement James in a lane of his own; a lane that manages to appeal to fans of the Old Skool, while serving up something fresh visually and sonically for the mainstream. Again, yes!