Rihanna‘s songwriting and marketing camps had much to gloat about yesterday, when their respective efforts made it possible for the Pop star to play the French stadium, Stade De France.
Luring many a Pop addict to the show with the promise of a quality performance, the ‘entertainer’s performance at the show now makes her the youngest artist ever to ‘sell out’ the venue.
Unfortunately, as if often the case with Rihanna, her hype machine did more for her cause than she ever could- serving a performance which was more basic than it was Beyonce.
Watch the supposed icon in action below!
Watching the above only confirmed to us what we already knew. That being, much like Britney Spears circa ‘Circus’- Rihanna stands as the least interesting aspect of her own show- and if we’re look at things on a broader scale- the least skilled aspect of her own cause.
For, while her camp’s marketing strategies are enough to make Mathew Knowles are little green with envy, they seem to have overlooked the fact that the biggest and best PR a performer can give themselves comes via their own performances.
Look at it this way….what good are #1 singles when you struggle to perform them live?
What good are stadium gigs…when your rivals do a better job than you do in arenas?