In today’s industry, artists, actors, and anyone making a claim to the “entertainer” title must embrace being a brand if success is the name of their game.
One needn’t look further than this year’s Forbes ‘Top Earning Celebrities Under 30’ list for the most potent proof of this.
Sitting atop of the tally is Lady GaGa, who does so despite having not released new music since 2011. It is the ‘ARTPOP’ purveyor’s gargantuan tour gross (see: ‘Born This Way Ball’) and success in the fragrance arena that cements her name above the other on the list. Which begs the question…who are the other honorees? Find out after the jump!
‘Top Earning Celebrities Under 30’
1) Lady Gaga – $80 Million
2) Justin Bieber – $58 Million
3) Taylor Swift – $55 Million
4) Calvin Harris – $44 Million
5) Rihanna – $43 Million
6) Katy Perry – $39 Million
7) Adele – $25 Million
8) Jennifer Lawrence – $26 Million
9) Kristen Stewart – $22 Million
10) Taylor Lautner – $22 Million
Like GaGa, the vast majority of those featured have their hands in many a pot – be it acting, endorsements, and/or touring. Again, highlighting the importance of being a “360” entity whether signed to such a contract or otherwise!
And for those wondering why Adele ranks towards the bottom of the list; ’21’ may have sold more than Katy’s, JB’s, and Fenty’s latest LP’s combined, yet unlike them she didn’t embark on a world tour – which made a world of difference when compiling such a list.
Still, given that the lion share of the Brit’s earnings are from music sales alone (music she wrote, at that), we say both she and GaGa are the true winners here.
More power to ’em all!