Lady GaGa is well and truly back.
The above…being in every sense of the word, and confirmed via a Twitter Q&A session that took place on the social media outlet minutes ago.Array
The single ‘Applause’ and it’s MUSIC VIDEO will BOTH debut on same day. ARTPOP. 8/19 -GAGA
— Lady Gaga (@ladygaga) July 31, 2013
Announcing the above to the world today, the star has-without saying it- revealed her strategy to take ‘Applause‘ straight to #1 in its debut week.
For, with video streaming figures now counting towards Billboard Hot 100 positions, the single will benefit not only from its traditional sales but the million of views the video will generate once its uploaded.
While it’ll take more time to see it win overseas, her decision to launch the single and video on the same day gives its US wings no choice but to soar…perhaps, witnessing the industry’s new streaming rules have worked to aid the likes of Ciara, Rihanna and their more recent releases.